NEWS OF OUR CLIENTS
5301 N. Commerce Ave Suite C
Moorpark, CA 93021
Tel 805 529 3700
Fax 805 529 3701
Contact:
Jonina Costello / jcostello@full-throttlecom.com
Jason Bear / jbear@full-throttlecom.com
Phone: (805) 529-3700
MIDLAND® TO PROVIDE TOTAL SOLUTION FOR EMERGENCY PREP WITH NEW E+READY™ SERIES
Complete Line Includes Emergency Crank, Weather Alert and Two-Way Radios;
All Items on FEMA Recommended Emergency Supply Checklist
The U.S. has more severe weather than anywhere else on earth. More than 1,200 tornados hit the U.S. every year and hurricanes
can stretch for thousands of miles, leaving people without power for days at a time — and most importantly — in life-threatening
situations caused by the devestation. In addition, 70,000 wildfires occur annually and earthquakes pose a significant threat to
Americans without any warning. Whether you climb, trek, paddle, bike, fish or camp in the Great Outdoors remember you can’t
control Mother Nature, you can only plan for what she might bring your way. Prepare for emergency situations with the new
Midland® E+READY™ series, offering a complete line of emergency radios – including emergency crank, NOAA® weather alert and
two-way radios – to prepare you for just about anything, anywhere, whether you plan to rough it in the isolated wilderness or explore
our National Parks. The radios in the series offer an ideal combination of top of the line radio technology and world-class value –
plus, they may just save your life.
More than 90 percent of natural disasters involve flooding which routinely result in power outages, the reason behind many of the
items on the FEMA recommended emergency supply checklist. Midland is the leader in emergency preparedness, and created the
E+READY series after having experience in this industry for over a half-century. The company has built a one-stop shop for
emergency preparedness with the new E+READY series, with many of the products on that FEMA checklist.
The Midland E+READY lineup includes two durable, dependable and portable Emergency Crank Radios, the ER210 and ER310.
Both models will keep you in-the-know when it comes to incoming severe weather featuring digital AM/FM and weather-band radio
equipped with NOAA Weather Alert Radio capabilities. This means weather alerts sound when emergency warnings are issued by
official emergency management personnel in the local area, important for when it’s critical to have the latest information in an
emergency situation. Efficient and compact, the rugged radios have a built-in flashlight with SOS and strobe functions to signal for
help in an emergency. In addition, the radios feature multiple, sustainable power options. The radios are operated using
rechargeable lithium ion batteries – giving the ER210 model up to 25 hours of continuous use, and the ER310 up to 32 hours of
continuous use. The ER310 model can also be operated using 6 replaceable AA batteries as a backup power option. The
rechargeable battery power can be maintained by the sun utilizing a solar panel built into the top of the radio. Finally, when “all else
fails” the radios can run using an ergonomic hand crank.
Early Warning is your Best Protection™ and the portable and rechargeable Midland Weather Alert Radio (EH55VP) is a small but
important option to have on hand. Compact enough to fit into a small pocket on your person or in your bag or pack, the radio
features Midland’s legendary weather alert radio capabilities and multiple charging options, all with the highest sound quality
available. The E+READY Weather Alert Radio has S.A.M.E. technology, which provides the ability to program and receive alerts
and warnings specific to your location giving you information when you need it.
Keep in contact, and have the ability to call for help on your next adventure with E+READY Emergency Two-Way Radios (EX37VP),
which deliver crystal clear transmission, reception and sound quality. These reliable radios can be powered by AAA or rechargeable
batteries and offer 22 clear and crisp communication channels. The highly functional radios also have eVox hands-free operation
and come with a value added mini-emergency case complete with flashlight and whistle – also items on the FEMA recommended
emergency supply checklist.
The Midland E+READY Series, available beginning January 2016, includes the following models: Emergency Crank Radio ER210
(MSRP $49.99); Emergency Crank Radio ER310 (MSRP $69.99); Midland Weather Alert Radio EH55VP (MSRP $49.99); and the
Emergency Two-Way Radio EX37VP (MSRP $49.99).
From the brand’s inception in 1959, Midland Radio Corporation has been a pioneer in two-way radio technology —the first brand of
CB radios in the United States and the first to introduce a 14-channel FRS radio to the market. Today, the company is the leading
supplier of consumer two-way radios as well as weather alert radios, and is also an innovator in emergency radios, action
cameras, Bluetooth intercoms and its legendary CB Radios. Headquartered in Kansas City, the heart of the country, the
Midland brand represents quality, value and reliability —everything America prides itself on. With its products sold in leading
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consumer electronics, sporting goods and many other retailers nationwide, the company is the U.S. affiliate of an international group
of companies spanning North America, Europe and Asia. For more information, visit midlandusa.com.
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