NEWS OF OUR CLIENTS
5301 N. Commerce Ave Suite C
Moorpark, CA 93021
Tel 805 529 3700
Fax 805 529 3701
Contact:
Jonina Costello / jcostello@full-throttlecom.com
Jason Bear / jbear@full-throttlecom.com
Phone: (805) 529-3700
AN EARLY WARNING CAN MAKE ALL THE DIFFERENCE IN AN EMERGENCY SITUATION:
BE PREPARED WITH MIDLAND® WEATHER ALERT RADIOS
Keep Yourself and Your Loved Ones Safe During Severe Weather Conditions
Spring is upon us, and this means everything from tornadoes to severe thunderstorms bringing damaging winds, erosion and
flooding are most likely brewing. Luckily, an early warning is available and can make all the difference when faced with these
emergency situations. Be ready this year, and every year with Midland Radio Corporation’s WR120 Weather Alert Radio and HH50
Pocket Weather Alert Radio. FEMA, the National Weather Service and the American Red Cross all agree, rating an NOAA weather
alert radio as the number one item to have on each of their respective emergency preparedness lists. As the leader in the weather
alert category, Midland’s superior radios will deliver the information and emergency warnings you need, when you need it.
Recommended by several organizations including the Department of Homeland Security for emergency preparedness, a weather
alert radio belongs in your emergency kit, period. It’s a fact that alert radios have saved countless lives. Days, hours, and
sometimes even minutes of warning can make an impact on survival. Midland developers understand this and have created
equipment to keep you well informed no matter where you are. Both the Midland WR120 Weather Alert Radio and HH50 Pocket
Weather Alert Radio transmit instant weather, direct from the National Weather Service and Environment Canada, giving you the
most accurate and timely news.
The Midland WR120 Weather Alert Radio is the Company’s most popular radio and the #1 selling NOAA Weather Alert Radio in the
world. Featuring S.A.M.E. localized programming – which allows the radio to be programmed to receive alerts and warnings for
specific local areas – the radio alerts you to more than 60 kinds of hazards and emergencies. The device can be programmed to
include up to 25 different counties and has color-coded alert indicators. An alert override automatically switches over to warn you of
impending danger, and a continuous backlighting option keeps the LCD screen on.
A number of additional features make the Midland WR120 Weather Alert Radio easy to use and highly practical and functional.
Silent programming and a variety of warning system options including voice, display or tone alert types allow you use the radio to fit
your needs. The radio also has an alarm clock with snooze capabilities and can function even if the electricity is out, using the
alternative power source of 3 AA alkaline batteries (not included) as a backup. The low profile and streamlined WR120 Weather
Alert Radio measures 6.1” x 2.0” x 5.3”.
The Midland HH50 Pocket Weather Alert Radio is an ideal companion when on the go whether you’re out for a hike, camping or
fishing. The slim and compact radio scans all NOAA weather channels and easily fits into a pocket, purse or backpack. With seven
pre-set weather channels and a 6-inch telescopic antenna, you can depend on the Pocket Weather Alert Radio to deliver crystal
clear reception. The pocket radio is built tough and durable and has auto scan capabilities, which works to search for weather
channels upon startup of the device, making it a snap to find local weather stations. The radio also has a standby mode, which
automatically switches over to warn you of hazardous conditions, as well as an alert test mode. The Midland HH50 Pocket Weather
Alert Radio is powered by three AAA alkaline batteries (not included) and measures a mere 1.8” x 5.6” x 0.8”.
The MidlandWR120 Weather Alert Radio MSRP is $49.99. The HH50 Pocket Weather Alert Radio MSRP is $24.99
In 2014, Midland was the pioneering partner and first member of the Weather-Ready Nation AmbassadorsTM program, designed by
NOAA (National Oceanic and Atmospheric Administration) to recognize companies who work to improve the nation’s readiness,
responsiveness and overall resilience against extreme weather, water and climate events. After Midland became the very first
partner, more than 1,300 other companies have joined the organization.
From the brand’s inception in 1959, Midland Radio Corporation has been a pioneer in two-way radio technology —the first brand of
CB radios in the United States and the first to introduce a 14-channel FRS radio to the market. Today, the company is the leading
supplier of consumer two-way radios as well as weather alert radios, and is also an innovator in emergency radios, action
cameras, Bluetooth intercoms and its legendary CB Radios. Headquartered in Kansas City, the heart of the country, the
Midland brand represents quality, value and reliability —everything America prides itself on. With its products sold in leading
consumer electronics, sporting goods and many other retailers nationwide, the company is the U.S. affiliate of an international group
of companies spanning North America, Europe and Asia. For more information, visit midlandusa.com.
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