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PRESS RELEASE
February 2014
For immediate release
Breakthrough, wearable device, prioritizes business text
messages and instant personal alarming
Breda, the Netherlands: Atus, one of Europe’s leading suppliers of advanced
personal security and paging systems, has introduced an entirely new product
category: the new Atus SmartBadge. It works in conjunction with a Smart Phone and
immediately relays business-related messages sent to that phone. But because the
ultra-lightweight Atus SmartBadge can be worn on a lapel or clipped to a shirt pocket,
those urgent messages will be seen immediately. What’s more, they can be acted
upon with an accept/reject response just as instantly. This means that all urgent
messages can be read and acted upon the instant they arrive at the phone.
The Atus SmartBadge avoids several very common instant messaging delays. Firstly,
when a message comes into a Smart Phone, the user may not hear the short audible
signal. When it is heard, the user can be busy with another task and prefers to finish
it before reading the message. Even when the recipient reacts immediately on
hearing the new message signal, the Smart Phone has to be found, the screen
unlocked, and the message app opened. All this is less than ideal – especially when
the message is urgent. The Atus SmartBadge immediately generates an always
close-to-ear audible signal, it is always within reach, and you always see important
business messages the instant they come in.
20 times faster than Smart Phone alone
Tests using the Atus SmartBadge indicate that urgent messages can be recalled,
read and reacted upon 20 times faster than by using just a Smart Phone alone. And
that’s when the user reacts immediately to the new message signal. “Atus
SmartBadge not only ensures that all urgent messages are read the instant they are
delivered, it saves valuable seconds in responding to them,” says Maurice
Wallerbosch, Atus Product Manager. “This is extremely beneficial in areas like
healthcare, retail and for lone workers, especially since it can be linked to automessaging such as nurse-call, fire alarms, and building management systems.”
Personal alarm
The Atus SmartBadge not only receives and displays messages, it can also send
personal alarm calls along with its geo-location, so it is ideal as a personal security
system. It’s always within reach, and just one button-press will send a request for
assistance, together with the exact location of the user. This fast, easy way to create
an alarm ensures that the user can focus on dealing with the incident, not on creating
an alarm.
“It offers all the speed and convenience of an on-site personal security system but
now with totally off-site capabilities,” said Wallerbosch. “Something that until now has
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only been possible with on-site paging-based systems. This means that all workers
can have the same security and safety protection as their on-site colleagues.”
Improved productivity
The Atus SmartBadge also improves efficiency and productivity for all business
Smart Phone users. “It basically filters out non-business messages, so the user is not
unnecessarily interrupted, these filtered messages can be read after work hours,”
says Wallerbosch. “Most people cannot resist checking their phones when a
message comes in, especially if some calls are urgent, but the vast majority of text
messages are non-business, so the time saved filtering them out is quite significant.
Atus SmartBadge also enables business users to handle incoming voice calls more
efficiently - when a call comes in you can instantly see who it is and instantly defer
the call if necessary. You don’t even need to look at the display – Atus SmartBadge
offers several different ‘bleep’ and ‘LED’ patterns for different emergency messages.”
Reduced clutter
The Atus SmartBadge weighs less than 40 grams, it is very compact and slim and is
deliberately designed to look like an ID Badge – when there are no incoming
messages the display screen can show the user’s name and photo for example, or
the company’s logo or QR code. In fact the Atus SmartBadge is a digital ID badge
with RFID. “We know that workers in healthcare and transport, for example, already
wear and carry various labels and gadgets, by making the personal alarm pager also
a badge, we reduce the clutter and increase the willingness to wear.“
Privacy assured
Normally, the Atus SmartBadge is worn with the display screen facing outwards, but
the user can also select the privacy function which only displays the message when
the user tilts the product to read it – thanks to a built-in 3D sensor.
Other features include:
• Robust, water- and shockproof
• Easy 2-button operation
• Automatic alarms; motion- and life-sense detection
• Alarm location detection
• Hands-free message reading
• High message attention due to unique bleep patterns and LED flash
• Business message prioritization
• Privacy message reading function
• High contrast E-paper display
• Readable in direct sunlight (best display for outdoor usage)
• Inductive charging in docking station
• Automatic absent detection and message forwarding
• Incoming phone-call name presentation with call-mute
• RFID Mifare tag built-in
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Atus SmartBadge will be available from summer 2014
Sneak preview of the Atus SmartBadge on www.thesmartbadge.com
About Atus
Atus BV designs and markets paging and personal security systems for a wide
spectrum of industries and sectors. The specific knowledge and experience to create
these and other innovative solutions is in the DNA of Atus , which originated in our
previous parent companies of Philips and Bosch Security Systems - pioneers in the field
of personal security and digital paging. Atus is headquartered in Breda, the
Netherlands. Atus has representatives in France and the UK and sales partners in
more than 10 EU-countries.
More information?
www.thesmartbadge.com
Contact Babette Bouter, Marketing Manager, Atus BV
marketing@atusbv.com
T: + 31 76 57 81 330
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