January 2016
KATIE SPANGENBERG
Foster School of Business
Phone: 509.270.3867
University of Washington
E-mail: katies9@uw.edu
Seattle, WA 98195
Website: staff.washington.edu/katies9
EDUCATION
Ph.D., Marketing, University of Washington, Seattle, WA
B.B.A., Finance, Gonzaga University, Spokane, WA
2019 (expected)
2007-2011
RESEARCH INTERESTS
Consumer-Brand Relationships, Self-Identity, Implicit Social Cognition
OPEN PROJECTS
Spangenberg, Katie, Mark Forehand, “The Effects of Sleep Deprivation on Impulse Control”
Previous research documents the numerous negative effects of sleep deprivation, a growing concern,
given that almost a third of Americans are chronically sleep deprived. In certain situations, however,
people who are sleep deprived actually end up making better decisions than their fully rested
counterparts. This happens due to a decreased ability for one to rationalize a bad decision when
cognitive resources are scarce (e.g., when one is sleep deprived). Across two experiments, the
authors explore this counterintuitive finding in a consumption context. Study one reveals the effects
of sleep deprivation on impulse control through the consumption of sweets. Study two elaborates
on study one by including Baumeister’s (2002) theory of ego depletion and introducing
rationalization as the mediating mechanism. Implications for marketers and directions for future
research are also discussed.
Connors, Scott, Katie Spangenberg, Andrew Perkins, Mark Forehand, “Implicit body image attitudes and
social norm beliefs in response to stereotype incongruent advertisements”
The current research explores the disconnect between the explicitly stated attitudes concerning the
“negative” norm of unrealistic beauty and the implicit attitude concerning this norm. In other words,
what people report or claim publically is different from the actual attitude they may hold concerning
beauty and body ideals. People with a thin implicit self-image will rate congruent advertisements (i.e.,
a thin model advertising a healthy product) more favorably than will those with a heavier self-image.
Across six studies, this paper examines the relations between social norms, attitudes, and stigmatized
groups (body size and race) within a marketing context, the theoretical underpinnings of this
relationship, and most importantly how to reduce or eliminate potential negative consequences of
these social norms on stigmatized groups.
Spangenberg, Katie, Scott Connors, Anthony Greenwald, “Implicit identities as a better predictor of
consumer purchase behaviors than implicit attitudes”
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January 2016
Brand attitudes have long been viewed as the most important driver of consumer purchases. This
research explores situations in which implicit identities with a brand will be a better predictor of
consumer behavior than will implicit brand attitudes.
SELECTED DOCTORAL COURSEWORK
Marketing
Consumer Behavior I (Nidhi Agrawal)
Multivariate Analyses (Oliver Rutz)
Marketing Strategy (Robert Palmatier)
Research Issues in Marketing (Hema Yoganarasimhan)
Consumer Behavior II (Lea Dunn)
Research Issues in Marketing II (Jeff Shulman)
Psychology
Implicit and Unconscious Cognition (Anthony Greenwald)
Core Concepts and Personality (Ron Smith and Yuichi Shoda)
Seminar: Cognition/Perception (Geoff Loftus)
Core Concepts of Social Psychology (Stephanie Fryberg)
Judgment and Decision Making (John Miyamoto)
Research Methods
Behavioral Research Methods – Theory and Design (Thomas Lee)
Statistics and Data Analysis (Dana Nelson)
Experimental Design and Analysis (Elizabeth Sanders)
Behavioral Research Methods – Approaches and Applications (Kevin Steensma)
TEACHING EXPERIENCE
Teaching Assistant, University of Washington
Introduction to Marketing (Hema Yoganarasimhan), Fall 2015
Introduction to Marketing (Lea Dunn), Winter 2016
REFERENCES
Mark Forehand
Professor of Marketing
Foster School of Business
University of Washington
Phone: (206) 543 – 1955
Email: forehand@uw.edu
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