FRANKFURT
2014
375 Hudson Street, New York, NY 10014 USA
Subsidiary Rights Contact: Tom Dussel, tdussel@penguinrandomhouse.com
NEW PORTFOLIO ACQUISITIONS AND FUTURE HIGHLIGHTS
Guy Kawasaki is back at Portfolio!
Kawasaki, Guy
THE ART OF SOCIAL MEDIA: Great Stuff, No Fluff
Dec. 2014
The Art of Social Media is the indispensable guide to how to use social media most effectively, from optimizing
your profile, to perfecting your posts, to getting more followers, and beyond. Guy Kawasaki is the bestselling
author of The Art of the Start, Enchantment, and Reality Check, among others.
First Serial, UK, Translation, Audio: Portfolio (editor Rick Kot)
Agent: Sloan Harris, ICM
Sales for Enchantment and Reality Check:
UK: Portfolio; Bulgarian: Enthusiast; Chinese (cc): Global Group; Chinese (sc): China Industry & Commerce, CITIC;
Czech: Pragma; Dutch: Business Contact; French: Diateino; Indonesian: Gramedia, Lentera Hati; Hungarian: HVG;
Japanese: Umi To Tsuki Sha; Korean: Prunsoop, Bixon; Lithuanian: Eugrimas, Verslo Zinios; Polish: Helion, Wolters
Kluwer; Portuguese (B): Starlin Alta; Portuguese (P): Vogais; Romanian: Publica, Amsta; Russian: Mann, Ivanov &
Ferber; Spanish: Planeta, Kantolla; Thai: WeLearn; Turkish: Kapital Medya; Vietnamese: Phuong Nam, Thaiha
Kawasaki, Guy
March 2015
THE ART OF THE START 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Fully revised and updated, this is Guy Kawasaki’s iconic, bestselling guide for startups of all kinds. It is required
reading in entrepreneurship courses around the world, and this tenth-anniversary edition features the latest
wisdom about social media, crowdfunding, cloud computing, and many other topics. From raising money to hiring
the right people, from defining your positioning to creating a brand, from driving buzz to buzzing the competition,
this book will guide you through an adventure that’s more art than science—the art of the start.
First Serial, UK, Translation, Audio: Portfolio (editor Rick Kot)
Agent: Sloan Harris, ICM
UK: Portfolio
Sales for the previous edition:
Arabic: Jarir; Chinese (cc): Business Weekly; Czech: Pragma; French: Diateino; Georgian: Palitra; German: Vahlen;
Hebrew: Matar; Hungarian: Lexecon; Indonesian: Bhuana Ilmu Populer; Italian: Rizzoli; Japanese: Umi To Tsuki Sha;
Korean: RH Korea; Polish: Helion; Portuguese (B): Best Seller; Portuguese (P): Vogais; Romanian: Bizz Kit; Serbian:
Mono & Manana; Spanish: Kantolla; Thai: WeLearn; Turkish: Kapital Medya; Vietnamese: Phuong Nam
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Cabane, Olivia Fox, and Judah Pollack
WIRING THE BREAKTHROUGH BRAIN
Fall 2015
Right now organizations are spending time, effort, and money to create a culture of innovation around their
employees. But what about the insides of their employees’ heads? It doesn’t matter how great the culture of
innovation is if the mental culture is anti-innovation. Wiring the Breakthrough Brain is an exploration of the mental
side of innovation for individuals and organizations, with techniques to rewire your brain for optimum
breakthroughs. Olivia Fox Cabane is the author of The Charisma Myth.
First Serial, UK, Translation, Audio: Portfolio (editor Niki Papadopoulos)
Agent: Jim Levine, Levine Greenberg Literary Agency
Sales for The Charisma Myth:
UK: Portfolio; Arabic: Jarir; Chinese (cc): Commonwealth; Chinese (sc): Phoenix; Czech: Albatros; Dutch: Bruna;
Finnish: Basam; French: Ed. de L’Homme; German: Riva/MVG; Italian: Sperling; Japanese: Kadokawa; Korean:
Galmaenamu; Portuguese (B): Campus; Romanian: Bookbreak; Russian: Alpina; Spanish: Urano; Turkish: Okuyanus;
Vietnamese: TGM
McGinnis, Patrick
THE 10% ENTREPRENEUR
Winter 2016
Even if you’re not ready to leave a job to become an entrepreneur, there’s no reason you can’t be entrepreneurial.
The skills and contacts you’ve developed in your career can provide opportunities to invest in or contribute to side
projects. The 10% Entrepreneur draws upon your unique skills, networks, and talents to create a diversified set of
income streams that aren’t necessarily correlated to your day job. By investing at least 10% of your time and
capital into new projects you will yield future benefits and help diversify your career. After all, your life, like your
portfolio, is best when it’s diversified. Patrick J. McGinnis is the founder and managing partner of Dirigo Advisors,
which provides strategic advice to investors and businesses in Latin America and other emerging markets.
First Serial, UK, Translation, Audio: Portfolio (editor Niki Papadopoulos)
Agent: Mildred Yuan, United Agents
UK: Portfolio
Rickards, James
THE ROAD TO COLLAPSE
Fall 2015
A world financial collapse, and with it an even more disruptive societal collapse, is inevitable and imminent. Global
financial elites realize this, and they are quietly taking steps to freeze the financial system in place when the panic
begins, and then reset it on terms favorable to themselves. The Road to Collapse shines a light on the dynamics
that make the collapse inevitable and the political calculations designed to preserve elite power at the expense of
the middle class. Investors may not be able to avoid the coming calamity, but they can read the elite playbook in
advance and not be victimized as the plan unfolds. James Rickards is the bestselling author of Currency Wars and
The Death of Money.
First Serial, UK, Translation, Audio: Portfolio (editor Niki Papadopoulos)
Agent: Mel Flashman, Trident Media Group
UK: Portfolio
Sales for previous James Rickards books:
UK: Portfolio; Arabic: All Prints; Bulgarian: Iztok-Zapad; Chinese (cc): Linking; Chinese (sc): Beijing Huazhang, CITIC;
German: Finanzbuch; Japanese: Asahi Shimbun; Korean: Thenan; Polish: Helion; Portuguese (B): Portfolio/Cia das
Letras; Portuguese (P): Marcador; Russian: Yauza, Eksmo; Turkish: Scala; Vietnamese: Tre
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Segall, Ken
THE ROAD TO SIMPLE
Fall 2015
From the bestselling author of Insanely Simple comes a roadmap for achieving simplicity in any organization, with
case studies from Apple and other successful companies. Ken Segall is a creative director with more than a few
adventures in technology marketing, including branding, product naming, and strategy. He has a long history with
Apple and NeXT, where he has upheld the principles of simplicity.
First Serial, UK, Translation, Audio: Portfolio (editor Natalie Horbachevsky)
Agent: Christy Fletcher, C. Fletcher & Associates
UK: Portfolio
Sales for Insanely Simple:
UK: Portfolio; Chinese (cc): Linking; Chinese (sc): Beijing Xiron; Czech: Albatros; French: Ed. First; Italian: Sperling &
Kupfer; Japanese: NHK; Korean: Munhakdongne; Polish: Burda; Portuguese (B): Campus; Russian: AST; Spanish:
Planeta; Thai: WeLearn; Ukrainian: Bright Star
Sinek, Simon
UNTITLED
Fall 2015
This is a collection of wisdom and inspirational advice from Simon Sinek, the bestselling author of Start With Why
and Leaders Eat Last. Sinek’s wildly popular TED Talks have been viewed by millions, and his unconventional and
innovative views on business and leadership have attracted international attention. He speaks around the globe
and has commented for local and national press, including The New York Times, Inc. Magazine, and BusinessWeek.
First Serial, UK, Translation, Audio: Portfolio (editor Maria Gagliano)
Agent: Richard Pine, Inkwell Management
UK: Portfolio
Sales for previous Simon Sinek books:
UK: Portfolio; Arabic: ECSSR, Jarir; Bulgarian: Knigopis; Catalan: Deria; Chinese (cc): CommonWealth Mag.; Chinese
(sc): Grand China; Czech: Jan Melvil; Danish: Nyt Nordisk; Dutch: Business Contact; French: Performance; German:
Redline; Hungarian: Mayer Consulting; Italian: Franco Angeli; Japanese: Nikkei; Korean: The Book in My Life, Time;
Lithuanian: Eugrimas; Polish: Helion; Portuguese (B): HSM, Saraiva; Romanian: Publica, Amaltea; Russian: Eksmo;
Spanish: Urano, Peninsula; Thai: Touch, WeLearn; Turkish: Dogan, Aritan; Vietnamese: Thaiha
Steltzner, Adam
THE RIGHT KIND OF CRAZY
Fall 2015
The Right Kind of Crazy is an insider’s look at how breakthrough innovations happen at NASA’s Jet Propulsion
Laboratory, focusing on the lab’s unique culture, leadership, and team organization. The story is told by Adam
Steltzner, who led the team that designed, built, and tested the sky crane landing system on missions to Mars.
Profiled in The New Yorker, Steltzner is a frequent speaker in technology, finance, and engineering companies on
leading teams to solve challenging problems.
First Serial, UK, Translation, Audio: Portfolio (editor Niki Papadopoulos)
Agent: Dan Greenberg, Levine Greenberg Literary Agency
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PORTFOLIO SUMMER 2015
Benartzi, Shlomo
UNTITLED
Aug. 2015
Behavioral economist Shlomo Benartzi offers new light into making smarter decisions online. He combines the
insights of behavioral economics with the scale of the digital revolution to offer a new way to understand online
thinking. With original research and case studies to support his claims, Benartzi transforms the longstanding
challenges of human nature—impulsiveness, short-sightedness and inattentiveness—into new possibilities that
can help us make better decisions. He addresses the sometimes counterintuitive ways we make decisions on the
internet, how these differ from normal off-screen decisions, and what to do to think smarter in a world full of
screens. Benartzi is the author of Save More Tomorrow.
First Serial, UK, Translation, Audio: Portfolio (editor Maria Gagliano)
Agent: Author c/o Portfolio
Bremmer, Ian
THREE CHOICES FOR A SUPERPOWER
May 2015
Ian Bremmer calls for a complete rethinking of America as a superpower. We can’t police every street corner
around the world, but if we don’t clearly define our interests and place in the world, the world will decide our role
for us. Bremmer presents three alternate views for the next America and compels us to decide now what we want
it to look like. This involves clearly defining our responsibilities, opportunities, and limits. A foreign policy divided
against itself cannot stand; as the world’s only superpower, America must choose which path it will follow into the
future. Bremmer is the author of The End of the Free Market and Every Nation for Itself, among others.
First Serial, UK, Translation, Audio: Portfolio (editor Emily Angell)
Agent: Rafe Sagalyn
UK: Portfolio
Sales for previous Ian Bremmer books:
UK: Portfolio; Arabic: Dar Al Farabi; Armenian: Edit Print; Chinese (cc): Business Weekly, Wealth; Chinese (sc):
Beijing Huazhang, Xinhua; Czech: Vysehrad; German: Hanser; Indonesian: Gramedia; Italian: Il Sole 24 Ore;
Japanese: Nikkei; Korean: Dasan; Portuguese (B): Saraiva; Turkish: Final
Colvin, Geoff
UNTITLED
June 2015
In the future, what will people do better than computers? Geoff Colvin, bestselling author of Talent Is Overrated,
shows that by focusing on the importance of developing human traits in every part of our lives, especially in the
workplace, people have the ability to alter cultures, think creatively, create greater innovation, and manage
stronger teams. The most insightful companies and individuals understand that competitive advantage will come
not just from technical skills, but from the development of each person’s most deeply human abilities.
First Serial, UK, Translation, Audio: Portfolio (editor Emily Angell)
Agent: Robert Barnett, Williams & Connolly
Sales for previous Geoff Colvin books:
UK: Nicholas Brealey; Chinese (cc): Commonwealth; Chinese (sc): CITIC; Czech: Albatros; French: Pearson; German:
Finanzbuch, Ariston; Italian: Rizzoli; Japanese: Sunmark; Korean: Bookie, Wisdom House; Polish: MT Biznes, Studio
Emka; Portuguese (B): Globo; Portuguese (P): ASA; Russian: Mann, Ivanov & Ferber; Serbian: Laguna; Spanish:
Planeta; Thai: WeLearn; Turkish: Akademi Arti; Vietnamese: Alpha
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Fiorina, Carly
UNTITLED
May 2015
Since the publication of her bestselling memoir Tough Choices, former Hewlett Packard CEO Carly Fiorina has run
for office, battled breast cancer, and suffered the loss of a child. She has learned first-hand how liberal orthodoxy
marginalizes women or suppresses their enthusiasm, and she knows what it takes to persevere through difficult
times. She knows that politics is primarily about people and recognizes the need for conservatives to engage
women through personal interactions with voters. Drawing on her experience in the tech sector, she recognizes
the technology gap between conservatives and liberals, too, and knows how to close it. In this book, Fiorina
provides a clear, cogent, and common-sense blueprint for the conservative movement. With grace and strength,
she speaks directly to conservatives looking to reach across the gender gap. More importantly, she reaches out
directly to women, empowering them to speak boldly and clearly about the value of conservative principles.
First Serial, UK, Translation, Audio: Sentinel (editor Bria Sandford)
Agent: Author c/o Sentinel
Sales for Tough Choices:
UK: Nicholas Brealey; Chinese (cc): CommonWealth Mag.; Chinese (sc): CITIC; French (Canada): Transcontinental;
French (France): Ed. D’Organisation; German: Campus; Indonesian: Bhuana Ilmu Populer; Japanese: Diamond;
Korean: Hainaim; Polish: Difin; Portuguese (B): Ediouro; Russian: Eksmo; Swedish: Svenska
Henry, Todd
VOICE
June 2015
With so many people clamoring for attention, how do you stand out and create real lasting impact in such a noisy
and crowded world? The key is to find your unique voice. To gain attention and achieve influence, you must
identify the key elements of your voice, figure out what makes your audience tick, and craft a message that will
resonate with the zeitgeist—no matter what medium you use. Here Todd Henry offers a set of strategies and
exercises for discovering your voice and provides stories, exercises, and personal strategies that set you on the
right path. Henry is the author of Die Empty and The Accidental Creative.
First Serial, UK, Translation, Audio: Portfolio (editor Emily Angell)
Agent: Melissa Sarver White, Folio Literary Management
Sales for previous Todd Henry books:
Chinese (sc): China Renmin UP; Czech: Baronet; Indonesian: Elex Media; Korean: Tornado: Portuguese (B): Starlin
Alta; Russian: Piter Press; Spanish: Penguin RH; Thai: WeLearn
Talgam, Itay
THE IGNORANT MAESTRO
May 2015
Itay Talgam observes the leadership styles of six great conductors: Muti, Toscanini, Strauss, Karajan, Kleiber, and
Bernstein. He then presents readers with six faces of leadership based on those conductors’ styles. These are
approaches that anyone can recognize and draw upon in daily life and work: Commander, Father Figure,
Bureaucrat, Guru, Dancer, and Meaning Maker. The Ignorant Maestro shows readers how these approaches work
but also points out their limitations. Filled with engaging stories from Talgam’s career as conductor, consultant,
speaker, and teacher, The Ignorant Maestro ultimately challenges readers to answer the question: What kind of
leader are you, and (more importantly) what kind of leader do you want to be?
First Serial, UK, Translation, Audio: Portfolio (editor Maria Gagliano)
Agent: Lisa DiMona, Writers House
UK: Portfolio; Chinese (cc): Eurasian; Chinese (sc): Cheers; Korean: Sejong; Portuguese (B): Saraiva
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Tse, Edward
CHINESE ENTREPRENEURS
July 2015
This is the first book to tell the story of China’s rapidly emerging entrepreneurs. They have already changed their
country; now they’re poised to change the world. Unless we understand who they are, how to compete with them,
and how to work with them, they will leave us behind. Edward Tse draws on years of research, along with his
personal relationships with many of these entrepreneurs including Haier’s Zhang Ruimin, Alibaba’s Jack Ma,
Broad’s Zhang Yue, and Taikang’s Chen Dongsheng. Edward Tse is the author of The China Strategy. As the Founder
and Managing Director of Gao Feng Advisory Company, a Greater China-based strategic consultancy, and before
that Chairman for Greater China (Shanghai, Beijing, Hong Kong, and Taipei) of Booz & Company, he has helped
several hundred multinational and Chinese companies develop and apply their strategies.
First Serial, UK, Translation, Audio: Portfolio (editor Natalie Horbachevsky)
Agent: Jim Levine, Levine Greenberg Literary Agency
Vanderkam, Laura
WHAT SUCCESSFUL WOMEN REALLY DO ALL DAY
June 2015
Balancing work and family life is a constant struggle, especially for mothers with ambitious career goals. It’s been
the subject of countless books and articles, and passions run high in all directions. Now Laura Vanderkam, the
acclaimed time management expert, comes at the “having it all” debate by asking a very practical question. Given
that we all have the same 168 hours every week, what’s the best way for busy women, especially working moms,
to use them? In this data-driven book, Vanderkam shares the time-logs of high profile moms who make at least six
figures and still manage to make time for their families and friends, their health and fitness needs, and the leisure
activities they love. Based on what she learned from those women, she provides a framework for readers who
want to pursue their dreams without compromising their duties to either work or family. Vanderkam is the author
of the bestselling What the Most Successful People Do Before Breakfast and 168 Hours, among others.
First Serial, UK, Translation, Audio: Portfolio (editor Natalie Horbachevsky)
Agent: Emilie Stewart Literary Agency
Sales for previous Laura Vanderkam books:
UK: Portfolio; Chinese (cc): Business Today; Chinese (sc): China Youth, CITIC; Indonesian: Elex Media, Alvabet;
Korean: See & Talk, KPI; Russian: Eksmo, Alpina; Spanish: Santillana; Thai: WeLearn; Vietnamese: Alpha
Wasmund, Shaa
LESS IS MORE: The Simple Changes that Get Results
May 2015
Less is More is the US debut from a rising star in the UK business world, Shaa Wasmund. It’s an essential guide to
achieving success and living life to the fullest. The book is about how we resurrect our dreams and bring more of
them to life by doing less of the things we are conditioned to believe we ought to do and more of the things we
love to do. It’s about reigniting our fire and our courage to know that we can’t be all things to all people—and
that’s okay. Wasmund is one of the UK’s most prominent female entrepreneurs and the author of the bestselling
Stop Talking, Start Doing.
First Serial, Audio: Portfolio (editors Joel Rickett/Natalie Horbachevsky)
UK, Translation: Alex Elam, Portfolio UK, alex.elam@uk.penguingroup.com
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PORTFOLIO WINTER 2015
Acuff, Jon
DO OVER: Rescue Monday, Reinvent Your Work, and Never Get Stuck
April 2015
Inspired by his own journey away from a job he didn’t love, Jon Acuff helps readers restart their careers no matter
where they are in life—whether they’re bouncing back from a lay-off, quitting the job they hate, or going back to
work after being home with kids. Acuff’s advice comes with a welcome perspective: You don’t have to be young,
free of responsibilities, or sitting on a trust fund to chase what you love. The concrete steps in Do Over guide
readers to the right plan based on wherever they are in life. With great wit and humor, Acuff arms readers with the
chance to find their dreams, and then provides them with the tools to see them successfully through their do over.
Jon Acuff has written four books, including the bestsellers Start and Quitter. He is at work on another forthcoming
Portfolio title.
First Serial, UK, Translation, Audio: Portfolio (editor Maria Gagliano)
Agent: Curtis Yates, Yates & Yates
Benartzi, Shlomo
UNTITLED ON RETIREMENT
Feb. 2015
Behavioral economist Shlomo Benartzi presents his seven-step Goal Planning System (GPS) that will teach readers
how to slow down and plan for their unique retirement needs. His advice employs thinking architecture, a set of
processes that enable people to make smarter decisions by helping them discover who they really are and what
they really want. Surprisingly few people ever take the time to sit down and seriously reflect on the purpose for
their money. The GPS is a structured process to do just that. Benartzi is the author of Save More Tomorrow.
First Serial, UK, Translation, Audio: Portfolio (editor Maria Gagliano)
Agent: Author c/o Portfolio
Bissonnette, Zac
THE GREAT BEANIE BABY BUBBLE: Mass Delusion and the Dark Side of Cute
Feb. 2015
The Beanie Baby toy craze of the 1990s propelled mogul Ty Warner to a net worth of $5.2 billion but has since left
journalists and industry participants almost too embarrassed to address the most inane bubble of an era that was
full of bubbles. How did Beanie Babies get so hot? Why did they crash? And what the hell were people thinking?
Zac Bissonnette takes us behind the scenes of the toy industry and into the homes of people who risked—and
lost—it all. He is the author of Good Advice from Bad People, Debt-Free U, and How to Be Richer, Smarter, and
Better-Looking than Your Parents.
First Serial, UK, Translation/Audio: Portfolio (editor Maria Gagliano)
Agent: David Kuhn, Kuhn Projects
8
Clark, Dorie
April 2015
STAND OUT: How to Find Your Breakthrough Idea and Build a Following Around It
Many professionals struggle in their efforts to truly stand out—to gain the respect of their
peers as the go-to person, the one who sets the agenda, and the one whom clients
consistently select and recommend. In Standouts, Dorie Clark argues that thought leadership is
not just the domain of gurus. Through vivid case examples and concrete, specific steps, she
shows how anyone can develop thought-leading ideas and promote them effectively. Dorie
Clark the author of Reinventing You and a frequent contributor to The Harvard Business
Review and Forbes.
First Serial, UK, Translation, Audio: Portfolio (editor Niki Papadopoulos)
Agent: Carol Franco, Kneerim, Williams & Bloom
UK: Portfolio
Ellsberg, Michael
March 2015
YOU ARE THE BEST INVESTMENT: Spending Now to Increase Your True Wealth Forever
If you want to get ahead and enjoy a life of prosperity, you must invest in the most powerful
source of wealth you’ll ever know: your own earning power. Boosting your skills, leadership
ability, and network enriches the quality and meaning of your life over time, at the same time
that it enriches your wallet. Many kinds of opportunities abound for you to invest in your
career—opportunities that allow you to do more of your dream work, more lucratively. Why
wouldn’t you bet on yourself? Michael Ellsberg is the author of The Education of Millionaires
and The Power of Eye Contact.
First Serial, UK, Translation, Audio: Portfolio (editor Maria Gagliano)
Agent: Esther Newberg, ICM
Sales for previous Michael Ellsberg books:
Bulgarian: Janua 98; Chinese (cc): Business Weekly; Chinese (sc): Beijing Xiron; Korean: Book 21; Portuguese (B):
Leya; Russian: Eksmo; Thai: WeLearn; Vietnamese: Alpha
Jennings, Jason, with Laurence Haughton
March 2015
THE HIGH SPEED COMPANY: Creating Urgency and Growth in a Nanosecond Culture
This book draws on years of research and more than 10,000 in-depth interviews with senior
managers and CEOs to uncover the obstacles that leaders face in building a culture that
supports fast, constant innovation and growth. Jason Jennings analyzes companies to find the
most powerful and effective prescriptions for building a workforce that consistently brings in
revenue through a strong purpose, attention to customers, and practices that support
transparency and accountability. Written in Jennings’ snappy style, this book is jam-packed
with strategies for creating a successful company culture that allows any business to think fast and move
faster. Jason Jennings is the author of The Reinventors and Think Big, Act Small, among others.
First Serial, UK, Translation, Audio: Portfolio (editor Natalie Horbachevsky)
Agent: Alan Nevins, Renaissance Literary & Talent
Sales for previous Jason Jennings books:
Chinese (cc): Business Weekly, Sunbright; Chinese (sc): China Electric Power, PHEI; Indonesian: KPG, Bhuana Ilmu
Populer; Korean: Hainaim, Magellan; Portuguese (B): Starlin Alta, Campus; Spanish: Norma; Thai: Pran;
Vietnamese: Tre
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Marquet, David
TURN YOUR SHIP AROUND: The Leader-Leader Workbook
Jan. 2015
In Turn the Ship Around, former US Navy captain David Marquet introduced radical guidelines on leadership based
on his own experience leading his crew on the USS Santa Fe. Now he returns with a workbook for readers to
engage with his advice on a more personal level. With questions at the end of each chapter and exercises on how
and when to delegate responsibility, this book provides the concrete steps to build a work community based on
personal responsibility and trust. Whether you sit in a cubicle or stand on a submarine, these lessons will help
create a work environment where everyone is dedicated to leading and cooperating.
First Serial, UK, Translation, Audio: Portfolio (editor Maria Gagliano)
Agent: Author c/o Portfolio
Sales for Turn the Ship Around:
Chinese (cc): Longstone; Chinese (sc): Grand China; Japanese: Toyo Keizai; Russian: Mann, Ivanov & Ferber
McChrystal, General Stanley
TEAM OF TEAMS: The Power of Small Groups in a Fragmented World
March 2015
General Stanley McChrystal warns that no organizations, from businesses to charities to governments, are immune
to the fast-paced change of today’s world. Explaining how the fusion of two opposites—Shared Consciousness and
Empowered Execution—can empower any group, he shares the stories of teams that have used these concepts to
their advantage. Stanley McChrystal is a retired four-star general in the US Army and the bestselling author of My
Share of the Task.
First Serial, UK, Translation, Audio: Portfolio (editor Bria Sandford)
Agent: Robert Barnett, Williams & Connolly
Nocera, Joe
INDENTURED: The Epic Scandal of the NCAA
March 2015
The amount of money generated by college sports is staggering. Yet while the schools, coaches, TV networks, and
sponsors all profit, the athletes themselves do not. A tiny handful each year reach the NBA or NFL, but what
happens to the rest is an epic scandal: little or no real education, often no diploma, and a discouraging future. Joe
Nocera, a New York Times op-ed columnist and investigative reporter, has emerged as one of the NCAA’s fiercest
critics. Now he delivers the definitive exposé of college sports. He reveals the moral, financial, and legal
ramifications of an industry that claims to protect amateur athletes while exploiting their talents and hard work.
He shines a powerful light on the businessmen behind the NCAA and how their hypocrisy hurts athletes at all
levels. Nocera is the bestselling author of All the Devils are Here.
First Serial, UK, Translation, Audio: Portfolio (editor Emily Angell)
Agent: Liz Darhansoff, Darhansoff & Verrill
Sales for All the Devils are Here:
UK: Portfolio; Chinese (sc): CITIC; Korean: Jaeum & Moeum; Portuguese (B): RAI
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Richards, Carl
THE ONE-PAGE FINANCIAL PLAN: A Simple Way to Be Smart About Your Money
March 2015
Creating a financial plan seems overwhelming. Most financial books, magazines, and websites offer long lists of
options that their readers aren’t qualified to choose from. Your One Page Financial Plan offers readers 12 clear
steps to arrive at the financial life they want. Through simple rules and financial shortcuts presented on one single
page, Carl Richards keeps readers from ever feeling overwhelmed. The rest of the book includes illustrations,
quotes, and advice to help readers take those 12 steps. Richards offers simple rules and easy ways to shape
readers’ actions to their personal goals. Grounded in Richards’ 20 years’ experience as a financial adviser, Your One
Page Financial Plan offers help to anyone who’s ever felt lost and confused about what to do with their money.
Carl Richards is also the author of The Behavior Gap and a columnist for The New York Times.
First Serial, UK, Translation, Audio: Portfolio (editor Maria Gagliano)
Agent: Christy Fletcher, Fletcher & Co.
UK: Portfolio UK
Sales for The Behavior Gap:
Arabic: Jarir; Chinese (cc): Domain; Chinese (sc): CITIC; Dutch: B Books; German: B Books; Korean: Korea Financial
Planners; Polish: CeDeWu; Portuguese (B): Martins Fontes; Russian: Mann, Ivanov & Ferber; Thai: WeLearn
Rogin, Ellen, and Lisa Kueng
PICTURE YOUR PROSPERITY: Smart Money Moves to Turn Your Vision into Reality
Jan. 2015
Picture Your Prosperity brings a motivating plan to women looking to take control of their finances. Too often,
financial advisors focus only on managing their clients’ money, ignoring how attending to their goals can change
their financial lives. Whether a woman dreams of paying for her children’s education or buying a sailboat, Rogin
and Kueng provide a clear, 7-step process that takes anyone from envisioning a definition of financial success, to
designing a plan, to achieving the goal. Their fun voice, emphasis on positive thinking, and sound advice based on
years of experience as professional financial advisors will guide any woman through the confusing world of
personal finance. Ellen Rogin is a Certified Financial Planner. Lisa Kueng is an Executive Director at Invesco.
First Serial, UK, Translation, Audio: Portfolio (editor Maria Gagliano)
Agent: Scott Hoffman, Folio Literary Management
Slap, Stan
March 2015
UNDER THE HOOD: How to Fire Up or Fine-Tune Your Employee Culture for Maximum Performance
This is a unique guide to managing an employee culture—one of the most used yet least understood terms in
business—drawing on interviews with Fortune 500 CEOs, news executives, film directors, and more. It includes
steps to help readers gain reliable commitment from their employee culture, including advice on selling change,
gaining and regaining trust, kicking off a new strategy, and communicating to persuade. Managers at any level can
apply these tactics immediately. Stan Slap has profound and hysterical anecdotes from many employee cultures
he’s encountered in his research and workshops. Stan Slap is the author of Bury My Heart at Conference Room B.
First Serial, UK, Translation, Audio: Portfolio (editor Natalie Horbachevsky)
Agent: Margret McBride Literary Agency
Sales for previous Stan Slap books:
Chinese (cc): Briefing; Chinese (sc): PHEI; Korean: KPI; Polish: Helion; Portuguese (B): Campus
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Sviokla, John, and Mitch Cohen
Dec. 2014
THE SELF-MADE BILLIONAIRE EFFECT: How Extreme Producers Create Massive Value
There are about 800 self-made billionaires in the world. What enables this elite group to create
truly massive value, and what can the rest of us learn from them? John Sviokla and Mitch
Cohen of Pricewaterhouse Coopers set out to answer this question with the first systematic
study of 120 self-made billionaires, including extensive interviews with icons such as Steve
Case, Mark Cuban, and T. Boone Pickens, Jr. The authors conclude that self-made billionaires
aren’t necessarily smarter, harder working, or luckier than their peers. The key difference is
what they call the “producer” mind-set, in contrast to the far more common “performer” mindset. This book offers
fresh insights into producers’ habits of mind. It also provides leaders with a new approach to selecting and
managing breakthrough talent and advice about innovation and value creation for aspiring entrepreneurs.
First Serial, UK, Translation, Audio: Portfolio (editor Emily Angell)
Agent: Jacqueline Murphy, Inkwell Management
UK: Portfolio; Chinese (sc): Cheers; Korean: Sam & Parkers
Tate, Carson
WORK SIMPLY: Embracing the Power of Your Personal Productivity Style
Jan. 2015
Most productivity solutions are one-size-fits-all, but not everyone does their best work the
same way. Working Simply outlines four different productivity styles, provides invaluable tools
and tactics for adapting your workday to fit your individual style of working, and shows how
you can use knowledge of these styles to work more effectively with bosses, colleagues, and
employees. Carson Tate is a consultant and the founder and principal of Working Simply.
First Serial, UK, Translation, Audio: Portfolio (editor Niki Papadopoulos)
Agent: Brettne Bloom, Kneerim, Williams & Bloom
UK: Portfolio; Chinese (sc): PHEI; Czech: Euromedia; Korean: RH Korea; Russian: Mann, Ivanov & Ferber; Slovak:
Ikar
Warrillow, John
Feb. 2015
THE AUTOMATIC CUSTOMER: Creating a Subscription Business in Any Industry
From home repairs to cosmetics, you can get virtually everything you need through a
subscription with more convenience than ever before. Subscription businesses have
guaranteed repeat customers who pay up front—and ultimately pay more over time. John
Warrillow explains the importance and persistence of the new subscription economy and
offers nine business models that can transform any traditional business into a recurring
revenue engine. Subscribe isn’t just for cloud-based software companies or venture capitalbacked technology businesses. This book provides the toolkit necessary for any business to thrive by creating a
recurring revenue stream. John Warrillow is a successful entrepreneur and the author of Built to Sell.
First Serial, UK, Translation, Audio: Portfolio (editor Natalie Horbachevsky)
Agent: Carol Franco, Kneerim, Williams & Bloom
UK: Portfolio; Chinese (cc): Leeds; Russian: Mann, Ivanov & Ferber
Sales for Built to Sell:
Chinese (cc): Leeds; Chinese (sc): Hanghzou Blue Lion ; Hungarian: Pongor; Indonesian: Menuju Insan Cemerlang;
Polish: Helion
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Zoref, Lior
MINDSHARING: The Art of Crowdsourcing Everything
April 2015
Mindsharing offers out-of-the-box ways to use technology to access collective wisdom that has
the power to make us smarter and become better decision makers. Through the power of
Mindsharing, people can learn to make quick, wise, objective decisions and draw on the
wisdom of thousands of other brains. Lior Zoref offers step-by-step guidelines for how to tap
into the full potential of online networks. Drawing from his experience as a Vice-President of
Marketing at Microsoft, as well as insights from his extensive network, Lior Zoref reveals how
strategic crowd sourcing has the power to provide us with wisdom that is smart, accurate, and reliable.
First Serial, UK, Translation (excluding Israel), Audio: Portfolio (editor Maria Gagliano)
Israel, Agent: Douglas Carlton Abrams, Idea Architects
Dutch: Bruna; Hebrew: Kinneret (via agent); Korean: Mirae N
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PORTFOLIO FALL 2014
Arment, Ben
DREAM YEAR: Make the Leap from a Job You Hate to a Life You Love
Aug. 2014
Dream Year lays out a one-year process that will help readers make the leap from a job they
hate to a life they love. It will not only help them rediscover a lifelong dream that got lost along
the way, but also see it become a reality. There’s no dream too small and no idea too farfetched. Dream Year is a book about doing what you love and getting paid for it. Ben Arment is
the creator of the Dream Year coaching system and an entrepreneur who has created a
conference organization, a production company, a design studio, and a publishing service.
First Serial, UK, Translation, Audio: Portfolio (editor Maria Gagliano)
Agent: Curtis Yates, Yates & Yates
Chinese (cc): CommonWealth Mag.; Czech: Impossible; Portuguese (B): Saraiva; Portuguese (P): Pergaminho
Arvedlund, Erin
Sept. 2014
OPEN SECRET: The Global Banking Conspiracy that Swindled Investors Out of Billions
In the first book to chronicle the full scope of the Libor scandal (wherein a handful of London
and Wall Street traders created and perpetuated a years-long lie in the financial markets),
bestselling author Erin Arvedlund uncovers the global story behind one of the biggest financial
conspiracies of our time and its effect on all of us. This is a lively, surprising drama of greed
and corruption that will be relevant for years to come. Erin Arvedlund is the author of Too
Good to Be True.
First Serial, UK, Translation/Audio: Portfolio (editor Emily Angell)
Agent: Esmond Harmsworth, Zachary Shuster Harmsworth
UK: Portfolio UK
Burlingham, Bo
FINISH BIG: How Great Entrepreneurs Exit Their Companies on Top
Nov. 2014
Bo Burlingham’s Small Giants became an instant classic for its original take on a common
business problem: how to handle the pressure to grow. Now Burlingham returns with a look at
another common problem: how to exit your company well. He interviewed dozens of owners
who have sold or bequeathed their companies, and here he offers nine lessons for leaving a
business successfully. Bo Burlingham is an editor at large at Inc. magazine and also the
coauthor of The Knack.
First Serial, UK, Translation, Audio: Portfolio (editor Natalie Horbachevsky)
Agent: Jill Kneerim, Kneerim, Williams & Bloom
UK: Portfolio UK; Chinese (cc): Good Morning
Sales for previous Bo Burlingham books:
UK: Portfolio UK; Arabic: Ophir; Chinese (cc): Good Morning; Chinese (sc): CITIC; Croatian: Profil; French (Canada):
Transcontinental; French (France): Leduc; German: Finanzbuch; Hungarian: Pongor; Indonesian: Publishing One;
Japanese: American Book; Korean: Jihyero; Portuguese (B): Best Seller, Globo; Russian: Eksmo; Turkish: Ledo;
Vietnamese: Alpha
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Connors, Roger, and Tom Smith
Sept. 2014
THE WISDOM OF OZ: Using Personal Accountability to Succeed in Everything You Do
New York Times bestseller! In The Wisdom of Oz readers will find down-to-earth, accessible
adaptations of authors Roger Connors and Tom Smith’s most popular and effective tools: The
Results Pyramid, The Victim Cycle, Above the Line and Below the Line, and ultimately, the Steps
to Accountability. At the core of the authors’ message is the idea that when people take
personal ownership of their own goals and accept responsibility for their own performance,
they become more invested and work at a higher level to ensure not only their own success,
but the success of others. Roger Connors and Tom Smith are the authors of The Oz Principle, How Did that
Happen?, and Change the Culture, Change the Game, among others.
First Serial, UK, Translation/Audio: Portfolio (editor Natalie Horbachevsky)
Agent: Michael Snell Literary Agency
Chinese (cc): Ecotrend; Chinese (sc): PHEI; Italian: Franco Angeli
Sales for previous Roger Connors and Tom Smith books:
Chinese (cc): Ecotrend; Chinese (sc): Hangzhou Blue Lion, Changsha Senxin, Yilin; Italian: Franco Angeli; Japanese:
Discover 21; Korean: Wisdom Academy, Pica; Polish: MT Biznes; Portuguese (B): Campus
Epstein, Alex
THE MORAL CASE FOR FOSSIL FUELS
Nov. 2014
The difference between a healthy environment and an unhealthy one can be summed up in
one word, and it’s not climate. It’s development. Alex Epstein argues that the overwhelming
benefits of energy use have been missing from the current debate on fossil fuels.
Environmentalists have stigmatized oil as detrimental to the planet, ignoring the fact that large
amounts of energy allow for development: the improvement of nature to meet human needs.
Epstein offers a largely unheard voice to advocate for fossil fuels and to remove the stigma
from oil. Alex Epstein is president and founder of the Center for Industrial Progress.
First Serial, UK, Translation, Audio: Portfolio (editor Maria Gagliano)
Agent: Wes Neff, LeighCo
Holiday, Ryan
Sept. 2014
GROWTH HACKER MARKETING: A Primer on the Future of PR, Marketing, and Advertising
An updated and expanded print edition of the bestselling e-special! A new generation of
megabrands like Facebook, Dropbox, AirBnB, and Twitter haven’t spent a dime on traditional
marketing. Instead, they rely on a new strategy—growth hacking—to reach many more people
despite modest marketing budgets. Growth Hacker Marketing offers rules and examples for
aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants. Ryan
Holiday is the author of the bestselling Trust Me, I’m Lying and The Obstacle is the Way.
First Serial, UK, Translation, Audio: Portfolio (editor Niki Papadopoulos)
Agent: Steve Hanselman, Level Five Media
UK: Profile; Chinese (cc): CommonWealth Mag.; Japanese: Nikkei BP
Sales for the previous edition:
UK: Profile; Chinese (sc): Grand China; Japanese: Nikkei BP; Russian: Atticus-Azbooka; Spanish: Anaya
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Lane, Randall, and the Staff of Forbes
Oct. 2014
YOU ONLY HAVE TO BE RIGHT ONCE: The Unprecedented Rise of the Instant Tech Billionaires
Forbes has access to the world’s most influential and wealthiest entrepreneurs. Their
journalists have chronicled the new batch of billionaires over the last three years, including the
founders of Spotify, Airbnb, Tumblr, and Twitter. Now, in a compilation introduced, edited, and
updated by Forbes editor Randall Lane, we get the first comprehensive look at who these
game-changers are, what makes them tick, and what their next moves spell for the future of
Silicon Valley, Wall Street, and Main Street.
UK, Translation, Audio: Portfolio (editor Natalie Horbachevsky)
Agent: Author c/o Portfolio
UK: Portfolio; Chinese (cc): CommonWealth Mag.
Roberts, Russ
Oct. 2014
HOW ADAM SMITH CAN CHANGE YOUR LIFE: An Unexpected Guide to Human Nature and
Happiness
Adam Smith’s The Wealth of Nations, published in 1776, remains a pillar of the economics
curriculum even today, while his other book, The Theory of Moral Sentiments (1759), is often
ignored. But that earlier book actually changed economist Russ Roberts’ life: It’s the best howto book he’s ever read, and he thinks it’ll change your life, too. Here Roberts spares you the
daunting challenge of reading Smith’s daunting tome. He has devised an ingenious way to
“channel” Smith and teach how to live a more thoughtful, virtuous, and happy life—on a course charted by Adam
Smith 250 years ago. Russ Roberts is a research fellow at Stanford University’s Hoover Institution and the host of
the EconTalk podcast. His YouTube videos on the ideas of Keynes and Hayek have been viewed over 6.2 million
times and have been subtitled in several languages.
First Serial, UK, Translation/Audio: Portfolio (editor Niki Papadopoulos)
Agent: Rafe Sagalyn, Sagalyn Literary Agency
UK: Portfolio; Chinese (cc): Faces; Japanese: Nikkei; Korean: Segyesa; Portuguese (B): Sextante
Rottenberg, Linda
CRAZY IS A COMPLIMENT: The Power of Zigging When Everyone Else Zags
Oct. 2014
Linda Rottenberg reveals the strategies she developed to help entrepreneurs and shows how
those lessons apply to aspiring dreamers. She takes readers through the entire arc of being an
entrepreneur. First, she shows how to get new ideas out of our notebooks and into the world,
discussing common stumbling blocks and how to handle early setbacks. Next, she explores the
initial stage of going big with ideas, including the highly-coveted Endeavor 8—the best
practices, key lessons, and high-impact game changers discovered in her entrepreneurship
laboratory. From there, she takes readers from going big to giving back, or how to balance social impact and a
soaring business. And lastly, she shows how to bring the passion, risk, and energy of entrepreneurship back home,
through overcoming fears, cultivating mentors and passing wisdom along to the next generation. Rottenberg is the
CEO and co-founder of Endeavor, a launch pad for entrepreneurs with a team of 250 people in 17 countries.
First Serial, UK, Translation/Audio: Portfolio (editor Maria Gagliano)
Agent: David Black Literary Agency
UK: Portfolio; Portuguese (B): HSM; Thai: WeLearn
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Tancer, Bill
EVERYONE’S A CRITIC: Winning Customers in a Review-Driven World
Oct. 2014
Why do customers feel motivated to write reviews on the Internet? Why do companies pay
total strangers exorbitant amounts of money to write positive reviews? Bill Tancer takes
readers on a fascinating journey inside the world of online reviews, revealing how sites like
TripAdvisor, Yelp, Amazon, and others are changing the way consumers interact with
businesses, and how business owners can best navigate this new frontier. By following the
examples of highly successful businesses who have flourished because of their embrace of
these programs, Tancer provides a plan for using online reviews as a powerful marketing tool. Tancer is also the
author of Click.
First Serial, UK, Translation, Audio: Portfolio (editor Niki Papadopoulos)
Agent: Mel Flashman, Trident Media Group
Chinese (cc): Briefing; Chinese (sc): Grand China
Tichy, Noel M.
Nov. 2014
SUCCESSION: Mastering the Make-or-Break Process of Leadership Transition
Noel Tichy draws on his decades of hands-on experience working with CEOs and boards to
provide a framework for building a smart, effective transition pipeline for any company.
Through revealing case studies he illuminates the scale and scope of the problem across
various industries and examines why some companies fail and others succeed in training and
sustaining the next generation of senior leaders. Noel Tichy is also the author of Judgment and
Judgment on the Front Line.
First Serial, UK, Translation, Audio: Portfolio (editor Emily Angell)
Agent: Robert Barnett, Williams & Connolly
Sales for previous Noel Tichy books:
Chinese (cc): Delphi, Commonwealth; Chinese (sc): China Renmin UP; Hebrew: Matar; Japanese: Diamond;Korean:
Book 21; Polish: MT Biznes; Portuguese (B): Artmed; Portuguese (P): Actual; Romanian: Publica; Russian: Best
Business Books; Spanish: Paidos; Turkish: Pozitif
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CURRENT BOOKS
Current was launched in 2010 as a new imprint for
science books for general readers led by Adrian
Zackheim, who is also the president and publisher of
Penguin Group’s Portfolio and Sentinel imprints.
Current’s goal is to publish provocative, compelling
books that explore the newest and most powerful ideas
in a wide range of scientific fields, from genetics to
quantum physics to neuroscience.
Camarata, Stephen
THE INTUITIVE PARENT: Why the Best Thing for Your Child Is You
May 2015
Stephen Camarata draws on academic literature, case studies, and experiences with his own patients and children
to argue for a return to instinct-driven parenting. Developmental milestones are misleading. Earlier is not
necessarily better. And the best thing you can do to make sure your kid grows up functional are almost always lowcost, routine activities such as playing “peek-a-boo,” reading books aloud, talking to them, feeding them, and
otherwise engaging in meeting their everyday needs. This is the true “magic” that ultimately wires a child’s brain
and helps them to develop into intelligent, confident, curious, and talented adults. Camarata aims to debunk
myths about children’s health and mental development and to inoculate parents and empower them to recognize
irrational fears and incredible claims that increase worry, steal their cash, and generally diminish the enjoyment
they would normally derive from parenting. Camarata is a Professor in the Department of Psychiatry and a
Professor of Hearing and Speech Sciences at Vanderbilt University School of Medicine
First Serial, UK, Audio: Current (editor Niki Papadopoulos)
Translation, Agent: Max Brockman
Casarett, David, M.D.
SHOCKED: Adventures in Bringing Back the Recently Dead
Aug. 2014
Not long ago, when you were dead, you were really, truly dead. But a little electricity, applied
to the heart in just the right way, has changed all that. In Shocked, Dr. David Casarett, a highly
respected professor of medicine at the University of Pennsylvania, embarks on a journey to
find out how the science of resuscitation is changing the way we think about life and death. His
travels take him inside a multi-million-dollar cryonics facility in the Arizona desert, into a
darkroom full of hibernating lemurs in North Carolina, and to an impromptu meeting of a
“back from the dead” club in a Pittsburgh bar. Along the way, he introduces us to scientists who are steadily
extending the boundaries of what is possible, entrepreneurs who have placed a price tag on our desire for
resurrection, and a wide assortment of patients and others whose lives have been changed—for better or for
worse—by a little jolt of electricity. Fascinating, thought-provoking, humorous, and unsettling, Shocked takes on
questions of life and death with a light touch and a broad perspective. David Casarett is the author of Last Acts.
First Serial, UK, Translation, Audio: Current (editor Niki Papadopoulos)
Agent: Chris Bucci, Anne McDermid & Associates
Japanese: Hakuyosha
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Casarett, David
STONED
July 2015
Does medical marijuana really work? Or does it just make people feel good? In Stoned, David Casarett, a highly
respected researcher and professor of medicine, sets out to find answers firsthand. He visits dispensaries in
California and Colorado (and finds out just how easy it is to get access to legal marijuana); he smears mysterious
marijuana paste on his legs while trekking the mountains of Nepal; he samples pot wine and learns about how
vaporizers work; and he convinces an artisanal hash-maker to teach him to make the purest kind of hash, known as
“shatter.” As Casarett interacts with the people who grow, prescribe, sell, and use marijuana, he offers a lighthearted and much-needed medical practitioner’s perspective on what marijuana is really good for. Casarett is the
author of Shocked and Last Acts.
First Serial, UK, Translation, Audio: Current (editor Niki Papadopoulos)
Agent: Chris Bucci, Anne McDermid & Associates
Enriquez, Juan, and Steve Gullans
March 2015
EVOLVING OURSELVES: How Unnatural Selection and Nonrandom Mutation are Changing
Life on Earth
Evolving Ourselves is an investigation into how human action has had unexpected
consequences for the evolution of our species—such as the rising incidence of chronic
conditions like asthma, allergies, and obesity—and what humans might become in the next
hundred years. This is cutting edge science and exciting predictions about the future,
presented accessibly with style and humor. Juan Enriquez is the author of As the Future
Catches You. His Ted Talks have more than three million views combined. Steve Gullans is also a Ted speaker and
the co-founder with Enriquez and Managing Director of Excel Venture Management.
First Serial, UK, Translation (excluding Korea), Audio: Current (editor Niki Papadopoulos)
Korea, Agent: Wes Neff, LeighCo
UK: Oneworld
Harris, Michael
Aug. 2014
THE END OF ABSENCE: Reclaiming What We’ve Lost in a World of Constant Connection
Michael Harris expresses the singular experience of living through the greatest technological
translation of this age. We could describe the “straddle generation”—the people who know life
before and after the rise of the Internet—as, roughly, any person born before 1980. Now, we
wonder at the presence of information and the access to anything we fancy, but we rarely stop
to consider what we’ve given up in exchange for such constant connectedness. Popular
opinion is that technology has improved our lives, but what exactly have we lost? The End of
Absence focuses on the experience of losing a quality of absence in our lives—in other words, the experience of
being flooded by constant connection. When online life so wholly takes over our daily experience, what invisible
things begin to drop away? Because here’s the thing about losing absence: Once you’ve lost it, it’s very, very
difficult to recall its value. Michael Harris is a contributing editor at Western Living and Vancouver magazine.
First Serial, UK, Translation, Audio: Current (editor Maria Gagliano)
Agent: Anne McDermid & Associates
Canada: HarperCollins (via agent); Chinese (cc): Business Weekly
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Marx de Salcedo, Anastacia
THE COMBAT-READY KITCHEN
Aug. 2015
It’s a little-known fact that the US military is behind much of the science used in creating processed foods. Here,
food writer Anastacia Marx de Salcedo teases out the who, what, when and why of these military origins. The
Army’s influence on the American diet can be traced back to World War II, when government, universities and
businesses collaborated to develop and produce combat rations that were cheap, imperishable and easy to store
and transport. The same companies then turned around and sold knock-offs to the commercial market. That
system continues to this day. It’s a good deal for both sides: conglomerates get exclusive patents or a head-start
on the next breakthrough technology; the Department of Defense ensures that it has suppliers that can step up
should there ever be another mad scramble to make millions of rations. And for consumers, who eat this food—
originally designed for soldiers on the battlefield—day in, day out, year after year? We’re the guinea pigs in a giant
public health experiment, one in which science and technology, at the beck of the military, have taken over our
kitchens.
First Serial, UK, Translation, Audio: Current (editor Emily Angell)
Agent: Stephany Evans, FinePrint Literary Management
Oettingen, Gabriele
RETHINKING POSITIVE THINKING: Inside the New Science of Motivation
Oct. 2014
Rethinking Positive Thinking draws on twenty years of research in the science of motivation to
explore a single, surprising idea: The obstacles that we think most impede us from realizing
our deepest wishes can actually hasten their fulfillment. Often we are bombarded with the
advice to “think positively.” Yet, as psychologist Gabriele Oettingen’s research shows,
dreamers are not often doers. A better way to visualize our future is through “mental
contrasting,” wherein we focus on our dreams but also visualize the barriers that prevent us
from achieving them. By simply adding realism to positive imaginings of the future, people are better able to
achieve their goals. Those who have applied mental contrasting have become significantly more motivated to quit
cigarettes, lose weight, get better grades, sustain healthier relationships, and negotiate more effectively in
business. Oettingen applies mental contrasting to three key areas of personal change—becoming healthier,
nurturing better relationships, and performing better at work—and offers advice on how to get started with this
method. Gabriele Oettingen is a professor of social and developmental psychology at New York University.
First Serial, UK, Translation, Audio: Current (editor Emily Angell)
Agent: Giles Anderson, Anderson Literary Agency
Chinese (cc): Commonwealth; Korean: Sejong
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Wagner, Andreas
ARRIVAL OF THE FITTEST: Solving Evolution’s Greatest Puzzle
Oct. 2014
Darwin’s theory of natural selection explains what happens once innovations arise—to
preserve and propagate those adaptations that are helpful. But it doesn’t tell us how those
innovations come to be in the first place. In the absence of a good explanation, we’ve
defaulted to attributing evolutionary change to random trial and error, but even Darwin
acknowledged that accident was not a very satisfying answer. Integrating recent knowledge
with more traditional Darwinian thinking, Andreas Wagner shows how adaptations are driven
not by chance, but rather by a set of laws. These laws operate at the most fundamental level and can be
understood to drive ancient innovations such as photosynthesis as well as much more modern ones, like the
proteins that allow certain fish to survive in the cold Arctic waters. Arrival of the Fittest offers a new account of
where innovations in nature come from. This provocative and original work begins to answer some of evolution’s
oldest questions. Andreas Wagner is professor in the Institute of Evolutionary Biology and Environmental Studies
at the University of Zurich.
First Serial, UK, Translation, Audio: Current (editor Niki Papadopoulos)
Agent: Lisa Adams, Garamond Agency
UK: Oneworld; German: S. Fischer; Japanese: Bungei Shunju
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LIST OF CO-AGENTS
THE BALTIC STATES
Andrew Nurnberg Associates: Tatjana Zoldnere
zoldnere@anab.apollo.lv
ITALY
Berla & Griffini: Erica Berla
berla@bgagency.it
BRAZIL
Agencia Riff: Joao Paulo Riff
joaopaulo@agenciariff.com.br
JAPAN
Tuttle-Mori Agency: Manami Tamaoki
manami@tuttlemori.com
BULGARIA
Anthea Agency: Katalina Sabeva
katalina@anthearights.com
KOREA
Shin Won Agency: Tae Eun Kim
tae2k@shinwonagency.co.kr
Milkwood Agency: Alex Lee
alex@milkwoodagency.com
CHINA
Andrew Nurnberg Associates: Jackie Huang
jhuang@nurnberg.com.cn
CZECH REPUBLIC & SLOVAKIA
Kristin Olson Literary Agency: Kristin Olson
kristin.olson@litag.cz
FRANCE
La Nouvelle Agence: Vanessa Kling
vanessa@lanouvelleagence.fr
GERMANY
Mohrbooks: Sebastian Ritscher
sebastian.ritscher@mohrbooks.com
GREECE
JLM Literary Agency: John Moukakos
jlm@jlm.gr
HUNGARY & THE BALKAN STATES
Katai & Bolza Literary Agency: Peter Bolza
peter@kataibolza.hu
INDONESIA & MALAYSIA
Maxima Creative Agency: Santo Manurung
santo@cbn.net.id
ISRAEL
Deborah Harris Agency: Efrat Lev
efrat@thedeborahharrisagency.com
POLAND
Graal, Ltd.: Filip Wojciechowski
filip.wojciechowski@graal.com.pl
SCANDINAVIA & THE NETHERLANDS
Ulf Toregard Agency: Ulf Toregard
ulf@toregardagency.se
SPAIN, PORTUGAL & LATIN AMERICA
Balcells Agencia: Maribel Luque
m.luque@ag-balcells.com
ROMANIA
Simona Kessler Agency: Marina Adriana
marina@kessler-agency.ro
RUSSIA
Andrew Nurnberg Associates: Ludmilla Sushkova
sushkova@awax.ru
TAIWAN
Andrew Nurnberg Associates: Whitney Hsu
whsu@nurnberg.com.tw
THAILAND & VIETNAM
Tuttle-Mori Agency: Pimolporn Yutisri
pimolporn@tuttlemori.co.th
TURKEY
Akcali Copyright Agency: Atilla Izgi Turgit
atilla@akcalicopyright.com
Subsidiary Rights Contact:
Tom Dussel, tdussel@penguinrandomhouse.com
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