Ministry of Education and Science of Ukraine
Mariupol State University
BULLETIN
of Mariupol State University
Series: Economics
COLLECTION OF RESEARCH PAPERS
Founded in 2011
ISSUE 5
Mariupol - 2013
BULLETIN OF MARIUPOL STATE UNIVERSITY. SERIES: ECONOMICS, 2013. ISSUE 5
UDC 33 (05)
Bulletin of Mariupol State University
Series: Economics
Collection of research papers
Issued twice a year
The publication is authorized by the Scientific Council of Mariupol State University
(Record 8, dated of June 18th, 2013)
The journal has been registered in the international scientific journal database
“Index Copernicus International” (Poland)
Access the international scientific journal database is at:
http://journals.indexcopernicus.com/?lang =
"Bulletin of Mariupol State University" can be found by using the search form:
The General Editorial Board:
Editor-in-Chief: corresponding member of the National Academy of Pedagogical Sciences
of Ukraine, Sc. D. (Political Studies), Professor K. Balabanov
Executive Editor: Sc. D. (Economics), Professor O. Bulatova
Members of the Editorial Board: Sc. D. (Law), Professor M. Baimuratov,
Sc. D. (Philology), Professor S. Bezchotnikova, Sc. D. (History), Professor B. Romantsov,
Sc. D. (Cultural Studies), Professor Y. Sabadash, Sc. D. (Economics), Professor O. Alyokhin
The Editorial Board of the Series:
Editor: Sc. D. (Economics), Professor O. Alyokhin
Senior Editor: Sc. D. (Economics), Professor G.Britchenko
Executive Secretary: Ph. D. (Economics) O. Bezzubchenko
Members of the Editorial Board: Sc. D. (Economics), Professor O. Alyokhin,
Sc. D. (Economics), Professor G. Britchenko, Sc. D. (Economics), Professor S. Kalinina,
Sc. D. (Economics), Professor N. Konishcheva, Sc. D. (Economics), Professor Y. Makogon,
Sc. D. (Economics), Professor T. Orekhova, Sc. D. (Economics), Professor A. Sidorova,
Sc. D. (Economics), Professor Y. Chentukov,
Sc. D. (Economics), Professor G. Chernichenko
Foreign Experts:
Sc. D. (Economics), Professor F. Vermiglio (Italy),
Sc. D. (Economics), Professor G. Calabrò (Italy),
Sc. D. (Economics), Professor Gr. Calabrò (Italy), Sc. D. (Economics), Professor M. Ferrara
(Italy), Sc. D. (Economics), Professor D. Parmakly (Moldova), Ph. D. (Economics)
J. Polowczyk (Poland)
Founded by Mariupol State University
129a Budivelnykiv Ave., Mariupol, 87500
Tel.: (0629) 53-22-59, e-mail: visnyk-mdu.ekonomics@mail.ru
official website of publication: www.visnyk-ekonomics.mdu.in.ua
Certificate of state registration for print media
(Series KB №17780-6130P dated of May 6 th, 2011)
Edition: 100 copies. Order 501.4
© Mariupol State University, 2013
© Authors of the research papers, translator, 2013
2
BULLETIN OF MARIUPOL STATE UNIVERSITY. SERIES: ECONOMICS, 2013. ISSUE 5
CONTENTS
NATIONAL AND REGIONAL ECONOMY
Komelina O.V., Khrystenko O.V.
THE OPTIMIZATION OF ORGANIZATIONAL STRUCTURE FOR MANAGING OF
INNOVATION DEVELOPMENT OF REGIONS…………………………………………....4
Orlova O.
COMPLEX EVALUATION OF PRESENCE AND EFFICIENCY OF THE USE OF
INVESTMENT RESOURCES OF REGION………………………………………………....4
Balabanova N.
COMPETITIVENESS OF THE PRODUCTS OF MACHINE-BUILDING COMPLEX
OF UKRAINE………………………………………………………………………………….4
Mityushkina H., Samoylenko I.
FEATURES OF UKRAINE'S PARTICIPATION IN INTERNATIONAL MIGRATION
PROCESSES…………………………………………………………………………….……..5
Nikolenko T.
INVESTMENT AND INNOVATIVE ACTIVITY OF UKRAINE AS A CONDITION OF
ECONOMIC COMPETITIVENESS DEVELOPMENT………………………………….…..5
ECONOMIC THEORY
Marena T.V.
ACTUAL INTEGRATED METHODS OF THE FINANCIAL MARKETS
COMPETITIVENESS EVALUATION…………………………………………………….....7
Vedmid N.
METHOD OF CONSTRUCTION OF BASIC SERVICE CUSTOMER SEGMENTS IN THE
MARKET OF SPA AND WELLNESS SERVICES………………………………..……...….7
ACTUAL PROBLEMS OF MARKETING
AND MANAGEMENT
Boyko M.G.
PRIORITIES IMPROVING THE MANAGEMENT TOURISM ENTERPRISES……….......8
Matsuka V., Gerashenko О.
THE DEVELOPMENT OF ADMINISTRATION FORMS OF THE HOTEL
TRANSNATIONAL CORPORATIONS………………………………………………….......8
WORLD ECONOMY, THE ECONOMY
FOREIGN COUNTRIES
Budarina N.
FINANCIAL SECURITY IN UKRAINIAN ECONOMIC UNCERTAINTY OF GLOBAL
FINANCIAL SYSTEM………………………………………………………………………..9
Кravchenko V., Gudakov O.
CURRENT UKRAINIAN AND WORLD OIL MARKET CONDITION IN THE
GLOBALIZATION…………………………………………………………………….……...9
Bulatova О.
INTEGRATION COMPONENT LEVELS OF COUNTRY DEVELOPMENT
STRATEGY…………………………………………………………………………………..10
Bezzubchenko O.
CURRENT COMPETITIVENESS LEVEL UKRAINE AND THE EU……………….……10
Zakharova O.V.
FEATURES OF GLOBAL INTEGRATION PROCESSESDEVELOPMENT IN
TRANSPORT SECTOR……………………………………………………………………...10
3
BULLETIN OF MARIUPOL STATE UNIVERSITY. SERIES: ECONOMICS, 2013. ISSUE 5
NATIONAL AND REGIONAL ECONOMY
UDK 330.341.1(045)
O.V. Komelina, O.V. Khrystenko
THE OPTIMIZATION OF ORGANIZATIONAL STRUCTURE FOR
MANAGING OF INNOVATION DEVELOPMENT OF REGIONS
The article deals with the problem of governmental control of innovation process
under transition of Ukraine to a market economy and peculiarities of managing of the
innovation development of regions. The main directions for optimization of organizational
structure for managing of innovation development of regions have been outlined.
Keywords: innovative activity, innovation process, innovation development, innovation
infrastructure, managing of innovation development, stimulating the development of
innovation infrastructure.
UDK 911.3(045)
O. Orlova
COMPLEX EVALUATION OF PRESENCE AND EFFICIENCY OF THE USE OF
INVESTMENT RESOURCES OF REGION
In the article the methodical going is offered near the complex evaluation of efficiency
of investment of investments in the economy of regions, that envisages determination of level
of investing of region and economic, social, ecological efficiency. The level of efficiency of
investing of regions of Ukraine is analysed to and then offensive of the global finance
Keywords:region, investment resources, global finance.
UDK 338.45:62(477)(045)
N.Balabanova
COMPETITIVENESS OF THE PRODUCTS OF MACHINE-BUILDING
COMPLEX OF UKRAINE
The article investigates the main trends in the development of engineering industry in
Ukraine, analyzes performance of dynamics and structure of foreign trade in machinery,
investigates the factors influencing the level of competitiveness of the engineering complex. It
determines that the overall trend to rise in the quantity and cost volume of export and import
activities of engineering enterprises, with domination of the second, is not accompanied by
qualitative changes; the structure and condition of the machine-building complex of Ukraine
as a whole does not meet the current requirements of both domestic and global economy, the
country's missing a number of high-tech industries that determine the competitive position of
export of engineering. It investigates that increase in the efficiency of production and foreign
4
BULLETIN OF MARIUPOL STATE UNIVERSITY. SERIES: ECONOMICS, 2013. ISSUE 5
trade activities of engineering enterprises is mainly constrained by the lack of working
capital, dependence on access to credit, low commodity and geographical diversification of
exports, depreciation of fixed assets, low innovation activity and investment attractiveness of
the industry. Export orientation and import dependency in the supply of certain types of
machinery products have significant impact on the country's engineering sector and related
industries. It determines that the priorities of creating a modern machine-building industry in
Ukraine are change of industrial structure engineering, increase in knowledge-intensive
industries, expansion of production engineering products for the domestic market,
development of new markets, investments in technological innovation of production
processes.
Keywords: export, import, foreign trade activities, product structure, machinery,
competitiveness, diversity of exports, high-tech industry.
UDK 331.556.4 (477)(045)
H. Mityushkina, I. Samoylenko
FEATURES OF UKRAINE'S PARTICIPATION IN INTERNATIONAL
MIGRATION PROCESSES
This paper investigates the problem of labor migration , including the current state of
migration processes in Ukraine. The features of the transformation of global migration
processes under the influence of the strengthening of globalization trends. Investigated the
place of Ukraine in the global labor market, the estimation of the impact of individual factors
(gross domestic product per capita, average wages, the number of unemployed) on the
dynamics of the number of emigrants and immigrants. It was determined that an important
feature of the deepening of Ukraine's participation in the global division of labor is a sharp
increase of migration within the country and abroad. The basic factors of migration and
problems of the labor market in Ukraine , defines the key tasks of regulation of migration
processes in Ukraine , which include: reduction of illegal labor migration abroad , to ensure
protection of workers abroad, combating illegal migration, preventing departure of highly
educated professionals.
Keywords: human resources, international labor market, labor migration, emigration,
immigration, employment, and international migration .
UDK [330.341.1+339.727.22](477):005.332.4(045)
T. Nikolenko
INVESTMENT AND INNOVATIVE ACTIVITY OF UKRAINE AS A
CONDITION OF ECONOMIC COMPETITIVENESS DEVELOPMENT
Determined that the slow development of innovative investment process in Ukraine
does not meet the country's strategic program with respect to innovative investment model of
economic development of Ukraine. The analysis of the current state of investment and
innovation activity in Ukraine , the basic factors that influence innovation activity and
competitiveness.
5
BULLETIN OF MARIUPOL STATE UNIVERSITY. SERIES: ECONOMICS, 2013. ISSUE 5
It was established that during the 2001-2012 biennium dynamics of new technological
processes characterized by the tendency to increase the number of dynamics explored new
products industry continued to decline , and as a result, the share of sales of innovative
products companies in total industry also declined.
An analysis of the sectoral structure of enterprises implementing innovations, which
showed that in the first place are processing industries such as chemical, metallurgical and
engineering industries.
It was found that the average age of technologies used in enterprises and
organizations of Ukraine was 5.3 years. Most older technology used in the textile industry
(mean age - 7.7), a rather new technology used in education (mean age - 2.5 g.)
Analysis of financing innovation activities of enterprises showed that the main source
of funding were own funds , followed Based credit, financial support from the state is in third
place , the cost of foreign and domestic investors in fourth and fifth place respectively.
It describes the major tax instruments used to stimulate investment and innovation,
based on what was found in Ukraine to encourage investment and innovation and boost the
country's competitiveness more emphasis on the use of budgetary instruments and stated that
such stimulation is very low, as in the country there is limited budgetary resources.
There have been assessed Ukraine's place in the ranking of countries according to the
Global Competitiveness Index 2012-2013 biennium, namely the ranking of countries
according to global index of innovation , based on which color factors that hinder promotion
of innovative activity of enterprises , which is hindering and increased competitiveness.
Keywords: investment and innovation development, innovative activity of industrial
enterprises, innovation strategy, the effectiveness of innovation, innovative products,
innovation financing, scientific and technical work, and global competitiveness.
6
BULLETIN OF MARIUPOL STATE UNIVERSITY. SERIES: ECONOMICS, 2013. ISSUE 5
ECONOMIC THEORY
UDK 336.76.009.12(045)
T.V. Marena
ACTUAL INTEGRATED METHODS OF THE FINANCIAL MARKETS
COMPETITIVENESS EVALUATION
Integrated methods for assessing national financial markets competitiveness are
systematized in the article. The comparative analysis of integrated indicators of financial
markets development is conducted including the index of financial market development and
the level of financial development, which are calculated by the World Economic Forum, and
the level of financial market development that is determined by the International Institute for
Management Development. The common features, advantages and disadvantages of these
integrated methods are defined. The comprehensive methods of the International Monetary
Fund and the World Bank for assessing the competitiveness and efficiency of national
financial markets that provide systematization of evaluation criteria are characterized. It’s
found out that the integrated methods of the WEF and the IIMD are more useful than the IMF
and the World Bank methods as far as the former make it possible to provide comparative
studies of countries’ financial development levels and to form ratings of national financial
markets competitiveness.
Keywords: financial market, competitiveness, financial development, national financial
markets efficiency.
UDK 658.64–054.6:614.215
N. Vedmid
METHOD OF CONSTRUCTION OF BASIC SERVICE CUSTOMER
SEGMENTS IN THE MARKET OF SPA AND WELLNESS SERVICES
Based on the combination of the "tree of separation" and merging segments by criteria
set, the method of construction of basic service customer segments in the market of spa and
wellness services. Formed and characterized nine customer segments of the national market
of spa and wellness services tailored to their relation to the quality of service of national
enterprises.
Keywords: sanatorium-resort and health enterprises, sanatorium-resort
healthservices, serviso-oriented segmentation, criteria of segmentation.
7
and
BULLETIN OF MARIUPOL STATE UNIVERSITY. SERIES: ECONOMICS, 2013. ISSUE 5
ACTUAL PROBLEMS OF MARKETING
AND MANAGEMENT
UDK 303.625.36
M.G. Boyko
PRIORITIES IMPROVING THE MANAGEMENT TOURISM ENTERPRISES
The theoretical position regarding the features of management of tourist companies.
The urgency of change management stereotyping tourism enterprises to improve management
efficiency. Formed program, structural and logical sequence of analytic research procedures
stereotypes management. The appropriateness of reframing stereotypes to form an active and
innovative management model.
Keywords: management tourism enterprises, stereotypes management, innovative
management model.
UDK 338.46:334.726(045)
V. Matsuka, A. Gerashenko
THE DEVELOPMENT OF ADMINISTRATION FORMS OF THE HOTEL
TRANSNATIONAL CORPORATIONS
The hotel TNCs have played a significant role in the development and continuity of the
travel and tourism industry in the world. Therefore, abstract work is devoted to defining
trends of hotel transnational corporations in the global market.
In this paper, the theoretical aspects of international tourism are considered; the main
trends of transnational corporations are analyzed, complex global competitive advantages of
multinational corporations (hyper -profits, hyper- competitive, hyper- presence of hyperpositioning, hyper -mobility, hyper- prospects) are characterized; the definition of hotel
chains are governed.
The complex estimation of hotel chains is given. The situation in the global and
European market of hotel chains is analyzed. The leading players on the hotel services are
defined. The article analyzed the main forms of administration, it also deals with the structure
of property of hotel chains (management contract, franchising, rent); the dynamics of their
development in the global tourism market is examined. Geographical structures of the hotel
chain (for example, «Accor») are defined; major regions of activity are considered. The
structure of hotel brands (for example, "Accor") is analyzed. The hotel chains classification
are investigated. The structures of revenues from international tourism are considered.
The research identified key strategies of hotel chains. It was determined the tendencies
towards the development of hotel transnational corporations in the worldwide market.
Keywords:: hotel economy, transnationalization, hotel chain, regionalization,
franchising, management contracting.
8
BULLETIN OF MARIUPOL STATE UNIVERSITY. SERIES: ECONOMICS, 2013. ISSUE 5
WORLD ECONOMY, THE ECONOMY
FOREIGN COUNTRIES
UDK 330.(477):339.7(045)
N. Budarina
FINANCIAL SECURITY IN UKRAINIAN ECONOMIC UNCERTAINTY OF
GLOBAL FINANCIAL SYSTEM
This paper discusses the theoretical and practical aspects of the implementation and
functioning of the financial security of Ukraine, highlighting the main macro-economic
indicators that determine the vulnerability of the economy and carried out a detailed analysis
with a reflection of the dynamics of statistical data.
Keywords: financial and economic security, financial security indicators, monetary
policy.
UDK 339.146:665.7(100)(045)
V. Кravchenko, O. Gudakov
CURRENT UKRAINIAN AND WORLD OIL MARKET CONDITION IN THE
GLOBALIZATION
The article describes and analyzes the current situation of world oil market and
Ukrainian oil market in conditions of global economic space. The main stages in the
development of global production and trade of oil in the 20th century are provided and
described here. The period of stock market trading of oil has a detailed description. The
article describes corridor of movement of oil prices, and indicates of the main factors, which
effects to increase and decrease prices in modern world. The current situation relating to the
world's proven oil reserves is analyzed, and article shows the main exporters and importers
of oil. The paper describes the amount and structure of oil extraction and oilrefining in
Ukraine in recent years. The dynamics of oil prices is analyzed and the article has
detailedreasons for its change in 2011-2012. Here is brief description of the price situation
on the oil market in Q1 2013. We characterize the possible effects of shale revolution in the
United States, and associated significant increase in production of shale oil.
Keywords: oil, shale oil, world oil market, futures contracts, OPEC, Ukraine, United
States, Saudi Arabia, Brent, International Energy Agency.
9
BULLETIN OF MARIUPOL STATE UNIVERSITY. SERIES: ECONOMICS, 2013. ISSUE 5
UDK 330.34:339.924(045)
О. Bulatova
INTEGRATION COMPONENT LEVELS OF COUNTRIES DEVELOPMENT
STRATEGY
The article investigates the integration component of countries development strategy
in terms of global regionalization. The author states that the integration component of
countries development strategy must take into account three levels simultaneously: national,
regional, global levels. The choice of development strategy of regional integration depends on
many factors in theory, we can predict that the country can choose a strategy development,
which is not intended neither regional no multilateral development goals (strategy
unilateralism). Strengthening regional development strategies, in essence, defines the
deepening of the internationalization in particular within a region that is composed of the
covered regional integration processes (regionalism). Multilateralism defines the
implementation of the market liberalization ideology within the whole world economy.
Keywords: integration, global regionalization, unilateralism, multilateralism.
UDK 330(477+4-6ЭС):005.332.4(045)
O. Bezzubchenko
CURRENT COMPETITIVENESS LEVEL UKRAINE AND THE EU
The article outlines the directions of the foreign policy of Ukraine. Reviewed
competitiveness of Ukraine and EU countries by various indicators and indexes. The
priorities for further cooperation between Ukraine and the EU under current conditions are
defined. One of the main directions of the foreign policy of Ukraine's integration to the EU
should be to improving the national economy competitiveness. The formation of export
potential should be based on engineering products and services, creating and improving the
legal, economic, organizational and technical conditions for improving the competitiveness of
Ukrainian goods; ensure the presence of Ukrainian goods and services in the enlarged EU,
expanding sectoral and cross-border cooperation between Ukraine and the EU, including
Ukrainian enterprises in the process of transnationalization.
Keywords:competitiveness,
national
competitiveness, transnationalization.
economy
competitiveness,
enterprises
UDK 338.47(045)
O.V. Zakharova
FEATURES OF GLOBAL INTEGRATION PROCESSESDEVELOPMENT IN
TRANSPORT SECTOR
The article is devoted to the research of transport systems development in terms of
increasing globalization and integration processes taking place in the global economy. The
10
BULLETIN OF MARIUPOL STATE UNIVERSITY. SERIES: ECONOMICS, 2013. ISSUE 5
ways of bilateral impact of globalization and integration processes on global transport
development are established. It is proved that the globalization of the transport market
appears in liberalization of transport activity, unification and universalization of vehicles,
technologies and technical requirements, increasing transparency of the national transport
market and its information transparency.
Using modeling tools the influence of various factors on the dynamics of transport
services export of Ukraine and world is determined. It has been concluded that the
development of transport is in close conjunction with the strengthening of integration
processes taking place in the global economy and become global. Globalization of world
production, active development of foreign trade cooperation, tincrease in foreign direct
investment and growth in the number of users of transport services identify key trends of the
global transport and transport of Ukraine, leading to an increase in volume of transport
services trade.
Keywords: globalization, transport market, transport services, integration, transport
system.
11
BULLETIN OF MARIUPOL STATE UNIVERSITY. SERIES: ECONOMICS, 2013. ISSUE 5
Ministry of Education and Science of Ukraine
Mariupol State University
BULLETIN
OF MARIUPOL STATE UNIVERSITY
SERIES: ECONOMICS
2013, ISSUE 5
The Editorial Board of the Series:
Editor: Sc. D. (Economics), Professor O. Alyokhin
Senior Editor Sc. D. (Economics), Professor G.Britchenko
Executive Secretary: Ph. D. (Economics) O. Bezzubchenko
Founded by Mariupol State University
129a Budivelnykiv Ave., Mariupol, 87500
Tel.: (0629) 53-22-59, e-mail: visnyk-mdu.ekonomics@mail.ru
Certificate of state registration for print media
(Series KB №17780-6130P dated of May 6 th, 2011)
Edition: 100 copies. Order 501.4
Published by “Друкарня Новий Світ”, Ltd.
2 Krasnomaiakska, Mariupol, 87510; Tel.: (0629) 41-35-13
Certificate of registration in the State Register of Publishers
ДК №1792 dated of May 20th, 2004
Printed in the author's version of the original models authors
Editorial is not responsible for the author's style of articles
12