BRAND STORY
Thousands of years ago, before cars filled the roads and before the railway linked the major cities, Jutland’s main
thoroughfare from north to south followed the glacial ridge. This was where people from all walks of life would
wander – pilgrims, robbers, noblemen, beggars, craftsmen, cattle drovers, tradesmen, and kings with their
marching armies.
The Ancient Road was never planned; it simply emerged organically where people were able to make headway
depending on the season. As a network of humble gravel roads and sunken trails reaching from town to town, the
Ancient Road has become one with the landscape. From the northernmost part of Jutland to the German border
and beyond, the wheel tracks meander through often rugged, unspoiled scenery.
Life was lived on and around the Ancient Road, which is why the road offers a journey of discovery through
ancient history and past the nation’s most important heritage monuments – not least the Jelling Monuments and
the tomb of the Egtved Girl – and on through the most magnificent scenery of Jutland.
The Ancient Road offers an escape from everyday life. Here you travel at your own pace, by bike or on foot,
through peaceful and many places pristine nature. Here you’ll find tranquillity. Time to reflect, feel, be and
experience.
The Ancient Road offers far more than that of a traditional tourist destination. It offers a journey of discovery
through history, from past to present, from north to south, from the mundane world to a sense of liberty. On the
Ancient Road you will experience history and nature right up close. You’ll find peace of mind and shared moments
of joy.
Here things are simpler, time becomes magnified – and small experiences become intense and memorable.
The Ancient Road – Find your moment…