GE Healthcare
PRESS RELEASE
GE Healthcare’s SensorySuite Aimed at Reinventing Mammography
Experience Showcased at RSNA 2012
SensorySuite enables physicians to address low mammography compliance rates and provide higher level of patient care and
satisfaction
CHICAGO — November 29, 2012 — GE Healthcare (NYSE: GE) today announced the commercial availability of its SensorySuite
for mammography at RSNA 2012. Designed to divert a woman’s attention away from the discomfort, anxiety and intimidation
associated with mammography screenings, the SensorySuite helps improve patients experience by providing a customized
environment involving sight, smell and hearing during a mammography examination.
“Compliance rates for yearly mammograms have long been an issue. In fact, one in every four women avoid mammograms
because of worry and fear1, and less than 70% of women in the U.S. 40 and older have had a mammogram in the last two
years2,” said Prahlad Singh, General Manager, Women’s Healthcare, GE Healthcare. “With the SensorySuite, GE aims to reduce
perceived patient anxiety by giving them control over their mammography experience. This improved experience is another
testimonial of GE’s commitment to fight breast cancer by encouraging early detection."
SensorySuite for mammography was developed based on several studies showing why women avoid yearly mammograms as
well as insights from the GE: For Women by Women project that invited designers, patients, students and thought leaders to
brainstorm new and inventive approaches to mammography. The SensorySuite provides an all-encompassing experience for
women undergoing mammograms and also offers a differentiating mammography experience for healthcare facilities, helping
them to provide higher levels of patient satisfaction.
The SensorySuite process begins in the patient’s home, where an interactive online presentation posted in the facility’s web
site presents the SensorySuite experience to the woman. The patient next explores the SensorySuite in the hospital waiting
room via a tablet PC and scented bookmark bracelets related to the seaside, garden or waterfall environments. Finally, in the
exam suite, the patient uses the in-room tablet PC to choose the ambiance she wants to be transported to. The patient enjoys
the decorative wall panels depicting the available ambiances, a slide show of the chosen ambiance on a flat-screen monitor, a
soothing video displayed on a second flat screen monitor emitting ambient sounds of the selected environment and a light,
calming fragrance throughout the room via a scent diffuser.
The SensorySuite is installed and maintained by GE field engineers, and accompanying consumables can be purchased through
GE sales representatives. The SensorySuite can be installed in a customer’s current facility equipped with GE systems or can be
purchased with new GE mammography equipment.
“Healthcare is very personal. This is certainly true in Mammography. SensorySuite is a great example of the intersection of
technology and the human side of healthcare. We are confident that women around the world who experience SensorySuite
will see that GE not only strives to develop great technology, but that we also aim to develop solutions that approach every
element of the care continuum with empathy, feeling and respect. Our hope is that through this solution we are taking some of
the anxiety out of a traditional mammogram, and enabling women everywhere to take more control of their exam process,”
said Hooman Hakami, president and CEO, Detection & Guidance Solutions (DGS), GE Healthcare.
1
Two distinct groups of non-attenders in an organized mammography screening program, Arja R Aro, Breast Cancer Research and Treatment 70: 145-153,
2001
2 According to the Centers for Disease Control and Prevention
GE Healthcare
* Trademark of General Electric Company.
GE Healthcare at RSNA 2012
Each year in Chicago, the conference of the Radiological Association of North America (RSNA) provides a forum for showcasing
the latest innovations in medical imaging. If you are attending the conference, please visit GE Healthcare at booth number
5433 in McCormick Place south hall. Throughout the week of the event, GE Healthcare will distribute news and information
using these digital platforms:
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Digital press kit: newsroom.gehealthcare.com/press-kits/ge-healthcare-at-rsna-2012
Twitter: @GEHealthcare and hashtag #GEWorks
YouTube channel: www.youtube.com/gehealthcare
Flickr: www.flickr.com/people/gehealthcare
Instagram: instagram.com/generalelectric
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About GE Healthcare
GE Healthcare provides transformational medical technologies and services that are shaping a new age of patient care. Our
broad expertise in medical imaging and information technologies, medical diagnostics, patient monitoring systems, drug
discovery, biopharmaceutical manufacturing technologies, performance improvement and performance solutions services help
our customers to deliver better care to more people around the world at a lower cost. In addition, we partner with healthcare
leaders, striving to leverage the global policy change necessary to implement a successful shift to sustainable healthcare
systems.
Our “healthymagination” vision for the future invites the world to join us on our journey as we continuously develop
innovations focused on increasing access and improving quality and affordability around the world. Headquartered in the
United Kingdom, GE Healthcare is a unit of General Electric Company (NYSE: GE). Worldwide, GE Healthcare employees are
committed to serving healthcare professionals and their patients in more than 100 countries. For more information about GE
Healthcare, visit our website at www.gehealthcare.com. For our latest news, please visit http://newsroom.gehealthcare.com.
Media Contact
Pilar Anton Serrano
GE Healthcare
pilar.antonserrano@ge.com
+33665874751