PESTICIDE REDUCTION CAMPAIGNS
MODULE INFORMATION
PURPOSE OF THE MODULE:
To determine awareness and impact of local pesticide reduction campaigns.
Note: Health Units selecting this module will need to provide the name and description of
their local pesticide reduction campaign.
MODULE HISTORY:
March 2004 (Wave 39) - The Naturally Green Campaign module was added to RRFSS
and was specific to the Halton pesticide reduction campaign
May 2005 (Wave 53) – Questions ng_1 and ng_2 were revised to include the MiddlesexLondon pesticide reduction campaign
September 2005 (Wave 57) – The module was renamed Pesticide Reduction
Campaigns and a new question ng_3 related to methods of hearing about the campaign
was added.
October 2005 (Wave 58) - Questions ng_1 and ng_2 were revised to include the Toronto
pesticide reduction campaign and a skip was added before question ng_2 so that only
respondents who have a lawn are asked the question.
DATA DICTIONARY HISTORY:
Created:
Revised:
December 12, 2003
January 21, 2009 (all questions and indicators updated)
Rapid Risk Factor Surveillance System (RRFSS)
PESTICIDE REDUCTION CAMPAIGNS
MODULE QUESTIONS
VARIABLE NAME: ng_1
VARIABLE HISTORY:
Wave 39, March 2004 - new variable
QUESTION:
Halton:
Have you seen or heard ANYTHING about the Naturally Green Campaign in your
community? The campaign includes lawn signs, brochures, and ads in the newspaper
which encourage people to avoid pesticides and try pesticide free methods.
INTERVIEWER: IF NEEDED, the symbol of the campaign is a green flower with the
words Naturally Green in the middle. The "Pestcide Exchange Week" held at Halton's
Waste Management Site is part of the Naturally Green Campaign.
Middlesex-London (added Wave 53, May 2005):
Have you seen or heard ANYTHING about the Simple and Effective Law Care
Campaign in your community? The campaign includes lawn signs, brochures, and ads
in the newspaper which encourage people to avoid pesticides and try pesticide free
methods.
INTERVIEWER: IF NEEDED, the "Simple and Effective Law Care campaign" is
part of the city of London's "Plant Health Care - Integrated Pest Management Program".
Toronto: (added Wave 58, October 2005):
Have you seen or heard ANYTHING about an education campaign in your community
that encourage people to reduce pesticides and try natural lawn care methods. The
campaign includes advertisements and pamphlets.
Response Options
1
yes
5
no
8
don't know
9
refused
ANALYSIS ISSUES:

Wave 41, May 2004 the question wording for Halton was changed from “ads on the
radio” to “ads in the newspaper” and the sentence: “The "Pesticide Exchange Week"
held at Halton's Waste Management Site is part of the Naturally Green Campaign.”
was added to the Halton interviewer prompt.
COMPARABILITY TO OTHER SURVEYS: None
VALIDITY/RELIABILITY TESTS: None
EVALUATION QUESTIONS: Waves 42-47
Rapid Risk Factor Surveillance System (RRFSS)
PESTICIDE REDUCTION CAMPAIGNS
MODULE QUESTIONS
VARIABLE NAME: ng_2
VARIABLE HISTORY:
Wave 39, March 2004 - new variable
QUESTION:
Halton:
Since you first heard about the Naturally Green Campaign would you say you have
made more use of pesticide free methods on your lawn and garden, or has it made no
difference?
Middlesex-London (added Wave 53, May 2005):
Since you first heard about the Simple and Effective Lawn Care Campaign would you
say you have made more use of pesticide free methods on your lawn and garden, or has
it made no difference?
Toronto: (added Wave 58, October 2005):
Since you first heard about the education campaign would you say you have made more
use of natural methods on your lawn and garden, or has it made no difference?
Response Options
1
Made more use of natural methods
5
made no difference
8
don’t know
9
refused
ANALYSIS ISSUES:
 Respondents asked this question must also be asked the first question of the
Pesticides and Lawns module (pbl_1)
 Starting Wave 57, October 2005 only asked of respondents who have a lawn
(pbl_1=1)
 Only asked of those who have heard about the campaign (ng_1=1)
COMPARABILITY TO OTHER SURVEYS: None
VALIDITY/RELIABILITY TESTS: None
EVALUATION QUESTIONS: Waves 42-47
Rapid Risk Factor Surveillance System (RRFSS)
PESTICIDE REDUCTION CAMPAIGNS
MODULE QUESTIONS
VARIABLE NAME: ng_3
VARIABLE HISTORY:
Wave 57, September 2005 - new variable
QUESTION:
Halton:
Where did you see or hear information about the Naturally Green Campaign?
Middlesex-London:
Where did you see or hear information about the Simple and Effective Lawn Care
Campaign?
Toronto: (added Wave 58, October 2005):
Where did you see or hear information about the education campaign?
INTERVIEWER: Check all that apply. Do not read list.
Variable Name
ng_3_1
ng_3_2
ng_3_3
ng_3_4
ng_3_5
ng_3_6
ng_3_7
ng_3_8
ng_3_9
ng_3_10
Variable Label
Bus shelters / transit ads
Pamphlet / fact sheet / brochure / newsletter
Newspaper / magazine
Garden centre / hardware store / other retail
Telephone information help line
Community event / special day
Internet / web site / on-line
Community centre / library
TV / radio
Other (please specify)
Response Options
0
not mentioned by respondent
1
yes
8
don’t know to question (ng_3_1 only)
9
refused to answer question (ng_3_1 only)
ANALYSIS ISSUES:

Only asked of those who have heard about the campaign (ng_1=1)

Text file for ng_3_10 requires separate analysis
COMPARABILITY TO OTHER SURVEYS: None
VALIDITY/RELIABILITY TESTS: None
EVALUATION QUESTIONS: None
Rapid Risk Factor Surveillance System (RRFSS)
PESTICIDE REDUCTION CAMPAIGNS
MODULE INDICATORS
AWARENESS OF LOCAL PESTICIDE REDUCTION CAMPAIGN
INDICATOR DESCRIPTION:
The percent of adults (18+) who have heard about the local pesticide reduction
campaign
INDICATOR OBJECTIVES:
 Increase awareness of alternatives to pesticides
 Increase awareness of avoidance of pesticides
ANALYSIS CHECK LIST:
 No Analysis Issues
METHOD OF CALCULATION:
# adults (18+) who have heard about the pesticide reduction campaign (ng_1=1)
all adults (18+)
Rapid Risk Factor Surveillance System (RRFSS)
PESTICIDE REDUCTION CAMPAIGNS
MODULE INDICATORS
USE OF PESTICIDE FREE/NATURAL METHODS
INDICATOR DESCRIPTION:
The percent of adults (18+) who have made more use of pesticide free/natural methods
since hearing about the local pesticide reduction campaign
INDICATOR OBJECTIVES:
 Increase awareness of alternatives to pesticides
 Increase awareness of avoidance of pesticides
ANALYSIS CHECK LIST:
 Starting Wave 57, October 2005 only asked of those who have a lawn (Pesticides
and Lawns pbl_1=1)
 Only asked of those who have heard about the campaign (ng_1=1)
 Denominator is respondents who have a lawn (pbl_1=1) and have heard about the
campaign (ng_1=1)
METHOD OF CALCULATION:
# adults (18+) who have made more use of pesticide free/natural methods (ng_2=1)
adults (18+) who have a lawn (pbl_1=1) and have heard about the campaign (ng_1=1)
Rapid Risk Factor Surveillance System (RRFSS)
PESTICIDE REDUCTION CAMPAIGNS
MODULE INDICATORS
METHOD OF HEARING ABOUT LOCAL PESTICIDE REDUCTION CAMPAIGN
INDICATOR DESCRIPTION:
The percent of adults (18+) who heard about the campaign through different methods
INDICATOR OBJECTIVES:
 Increase awareness of alternatives to pesticides
 Increase awareness of avoidance of pesticides
ANALYSIS CHECK LIST:
 Only asked of those who have heard about the campaign (ng_1=1)
 Denominator is respondents who have heard about the campaign (ng_1=1)
METHOD OF CALCULATION:
# adults (18+) who heard about the local pesticide reduction campaign through
Bus shelters / transit ads (ng_3_1=1)
adults (18+) who have heard about the campaign (ng_1=1)
# adults (18+) who heard about the local pesticide reduction campaign through
Pamphlet / fact sheet / brochure / newsletter (ng_3_2=1)
adults (18+) who have heard about the campaign (ng_1=1)
# adults (18+) who heard about the local pesticide reduction campaign through
Newspaper / magazine (ng_3_3=1)
adults (18+) who have heard about the campaign (ng_1=1)
# adults (18+) who heard about the local pesticide reduction campaign through
Garden centre / hardware store / other retail (ng_3_4=1)
adults (18+) who have heard about the campaign (ng_1=1)
# adults (18+) who heard about the local pesticide reduction campaign through
Telephone information help line (ng_3_5=1)
adults (18+) who have heard about the campaign (ng_1=1)
# adults (18+) who heard about the local pesticide reduction campaign through
Community event / special day (ng_3_6=1)
adults (18+) who have heard about the campaign (ng_1=1)
Rapid Risk Factor Surveillance System (RRFSS)
PESTICIDE REDUCTION CAMPAIGNS
MODULE INDICATORS
METHOD OF HEARING ABOUT LOCAL PESTICIDE REDUCTION CAMPAIGN
METHOD OF CALCULATION (continued):
# adults (18+) who heard about the local pesticide reduction campaign through
Internet / web site / on-line (ng_3_7=1)
adults (18+) who have heard about the campaign (ng_1=1)
# adults (18+) who heard about the local pesticide reduction campaign through
Community centre / library (ng_3_8=1)
adults (18+) who have heard about the campaign (ng_1=1)
# adults (18+) who heard about the local pesticide reduction campaign through
TV / radio (ng_3_9=1)
adults (18+) who have heard about the campaign (ng_1=1)
# adults (18+) who heard about the local pesticide reduction campaign through
Other method (ng_3_10=1)
adults (18+) who have heard about the campaign (ng_1=1)
Rapid Risk Factor Surveillance System (RRFSS)