Press release October 24th 2010 180.000 people visit Mercat de Mercats The gastronomy and market trade fair Mercat de Mercats (The market of markets) was a great success on its first edition in Barcelona. More than 180.000 people have visited this venue during the days 22nd, 23rd and 24th of October. Every participant - food market traders, peasants, chefs, sommeliers, cellars, organizers for the children activities and institutions - agree about the success of this festival and qualify it as a very interesting project that should be reorganized in the future. The numbers for Mercat de Mercats: - 3 days full of activities at the Cathedral and Santa Caterina squares - 180.000 people - 40.000 food and drinks sold - 150.000 direct trade from the market stalls - 20.000 square metres - 7.000 participants for more than 70 activities at the gastronomy and sommelier’s area - 600 children for the children activities - 5 institutions responsible for the trade fair - More than 400 people have made possible Mercat de Mercats: 34 chefs from food market bars and famous restaurants in Barcelona 32 food market traders from the different markets of Barcelona 24 food market traders from Marseille, Turin and Genoa 72 food market traders for the products with Protected Origin Denomination (POD) Protected Geographical Indication (PGI) 24 peasants from all over Catalonia 12 sommeliers 40 cava producers 12 organizers for the children activities 32 students and teachers from the Hostelry School CETT 8 people for cleaning purposes 9 security people 15 people for maintenance 12 people selling tickets 50 people for the organization from the Local Markets Institute (Institut Municipal de Mercats de Barcelona - IMMB) and Grup GSR - produccions de gastronomia www.mercatsbcn.cat Nota de premsa 2 A lot of people from the Barcelona Market Traders Association, the department of Ciutat Vella and Environment from the Barcelona Town Hall. Mercat de Mercats has been the third of the gastronomy festivals and food market festivals inside the European project MedEmporion, leaded by Barcelona, Turin, Marseille and Genoa - in the framework of the program Med from the European Market. The objective is to study and promote market’s role in the Mediterranean area and in the economic, social and urban development. One of the great events and one of the main activities in this European project is the organization of four Market Fairs on each of the leading cities for the Project: last year this trade fair took place in Marseille, Turin organized it last June and Genoa will be implementing the food market trade fair in 2011. Mercat de Mercats is an event promoted by the Barcelona Markets Institute and the Barcelona Town Hall, and it’s sponsored by the European Union through the program MedEmporion. It’s also supported by the following institutions: PRODECA - the Department of Agriculture of Catalonia, Gastroteca - Trade, hand-made products and fashion in Catalonia- Department for Innovation, Universities and Companies and the Barcelona Trade Area, it also counts with Moritz and Sacyr, as the main private sponsors. Lots of institutions and official entities have also collaborated with activities, products or with their effort. Nota de premsa For further information and photos: grup gsr- produccions de gastronomia Departament de Premsa Isabel Conde Tuset 27, 7 – 1 08006 Barcelona Tel. +34 932 412 755 / 650 967 748 Fax. +34 934 140 594 prensa@grupgsr.com www.grupgsr.com / www.7canibales.com IMMB Institut Municipal de Mercats de Barcelona Departament de Comunicació i Promoció Av. Icària, 145-147, 4a planta 08005 Barcelona 93.402.70.00 mercatsbcn@mercatsbcn.cat www.mercatsbcn.cat 3