Title of the Best Practice
Building Triple Helix Multi-Media
Clusters and increasing cooperation
between the partner regions through
future projects or other mutual
supports to the sector
Description of the Best Practice
An urban renovation strategy. A new model of making city
The answer to a necessity: the Knowledge Economy
1998: the debate about the future of the industrial areas
New concept: The knowledge economy
The @ concept
Knowledge
Innovation
Knowledge
Infrastructure
Knowledge-based
Economy
Economy
Geography
Political Economy
Source: Loet Leydesdorff & Martin Meyer. 2003.
22@Barcelona:
Focusing in the Knowledge Economy
within a compact city
CLUSTERS &
BUSINESS DEVELOPMENT
TALENT
INFRASTRUCTURES
SOC
INTERNATIONAL
ECO
URB
URBAN
22@
BCN
MEDIA
ICT
BIO
ENE
DIS
CAT
DISTRICT
INT
22@INNOVATION
PROMOTION
DEMAND
Special infrastructures plan
New mobility plan
Public space renewal
New energy networks
Selective pneumatic waste
collection
New heating and cooling system
Underground galleries
The scale of 22@Barcelona
The scale of the project:
Territory
198,26 Ha (115 city blocks)
New gross floor space
4.000.000 m²
• Productive Activities
• Housing, facilities and
services
Increase in green spaces
Increase in facilities
3.200.000m2
800.000 m2
114.000 m²
145.000 m²
Investment infrastructures 180 M euros
Employment:
45.000
Companies
1.752
What are the core aims and
objectives of the Best Practice?
22@Barcelona: the innovation district:
Developping an innovation ecosystem
Phase 3
Phase 2
Phase 1
Physical
Environment
Town Planning
Building
Infrastructure
Corporate
Environment
Projects
Personal
Environment
Relationship space
What are the significant operational details
of the Best Practice?
Cluster
strategies
Transversal
programs
Clusters policy
Entrepreneurship
Services for companies
Internationalization
Community of professionals
Relation between clusters
Marketing
MEDIA
ENERGY
MEDTECH
ICT
DESIGN
22@Barcelona: the innovation district
The value Chain
Talent
Attraction
Retention
Development Creation
Company
Promotion
Location
Monitoring
Growth
Innovation
Science
Technology
Company
Market
Urbanism
Planning
Management Infrastruct. Construction
Leadership of projects: 22@Barcelona:
Clusters & activities
Companies
Entrepreneurs
Institutions
Specific spaces
Universities
Technological
centers
Incubators
Dissemination
spaces
Residences
Other services
Partnership strategy
Media Complex: Barcelona Media Park
Companies
MediaPro, Lavinia, Apunto la Postpro …
Institutions
RNE, CAC, Barcelona TV…
Specifics spaces
Universities
Technological centers
Incubators
Residences
Dissemination
Audiovisual Production Centre (PBM)
UPF, UB, UOC
Barcelona Media-Innovation Centre
Media-TIC Building
Melon District / Ciutadella
Media Factory
Investment: 80 M€
Barcelona Media organization
Partnership strategy
ICT: Network of R+D centers related to ICT
Companies
T-Systems, Indra, Telefónica, Vodafone, …
Institutions
CMT, FBD, Localret
Specifics spaces
Universities
Technological centers
Incubators
Residences
Dissemination
Interface building, Media-TIC building
UB, UPC, La Salle
Technological ICT Center
Media-TIC building
Melon District
ICT House
Multiple areas of research, development &
commercialization
New paradigms like 3D audio,
New applications of audiofor diverse fields:
industrial
quality control,
security
people with disabilities.
3D editing: inserting virtual objects into 3D video
Research into 3D narratives:
What sort of funding was used for the Best
Practice?
Public Financing
Personalized information, advice and management
The 22@Barcelona Project Aid Management Unit (UGAP) offers companies
located in the district, or in the process of moving there, personalized consulting
services to help them identify available public financing opportunities for their
strategic projects.
22@Capital
Private and venture capital investment networks
Global Growth Program is aimed at technology companies with a high
potential for growth. Its objective is to help companies expand globally and
accelerate their growth. The program is led by professor Ken Morse, director
of the MIT Entrepreneurship Center.
Which new technologies are used
for marketing of AV sector?
• Latest trends in social media, mobile apps and
audiovisual media, with applications in the world
of football and Formula 1.
• A pioneer technology to discover what is new
in the media in real time.
• Application in many sectors, such as health
and safety, the automotive industry,
medicine and mobility. It has developed a
pioneer technology to discover what is new in
the media in real time.
What are the transferable elements of the
Best Practise to other regions?
•
22@ PLUS: Innovation and technology
– The concentration of clusters in different
economic sectors in the same area: creation,
growth and innovation business
•
22@Synergys
– Business networking and work sessions at
congresses or other scientific or
technological events that take place in
Barcelona.
– Easy access to new emerging
technologies to create synergies and more
competitive business environment.
•
Public support to generate new business
opportunities.
Citizens Projects
Talent’s attraction and retention
22@Districte Digital
• Virtual Memory of the Sant Martí
District’s elders
• New multimedia classrooms
• Computer recycling network
• Families on line
• Discovering Sant Martí District
22@Staying in company
• 22@FP
• 22@Becat
• MITSpain
• 22@MBA
• 22@Master/22@Degree
Sponsorship and participation in the neighborhood activities
Direct communication actions
Citizens needs analysis
Please refer to any particular innovative
elements of the Best Practice
The 22@ Plan, a new model of compact city
@ activities
Green spaces
Avanced infrastructures
Industrial heritage
•New understanding of living in a city
7@ facilities
Subsidized housing
New mobility model
Revitalization public
spaces
Please describe any evidence of success of the
Best Practice
22@ Space of
Personal Relation
22@Talent
For the professionals
For the neighbours
Urban Lab 22@,
• International Community: IN22@
• Access to education
• Relationship spaces
• Networking: 22@Update Breakfast,…
• 22@Voluntariat
• 22@Districte Digital
• Actions of direct communication
• Support to initiatives of the district
• 22@Staying in company
Space of personal relation
Increase of the belonging feeling
Creation of the community 22@
Pride to work/live in 22@
Contact data for those interested in
knowing more about the Best Practice
•
•
22@BARCELONA – (BARCELONA ACTIVA)
Marc Sanmarti
Barcelona City Council
M. +34 699.708.874
E. msanmarti@bcn.cat
•
Llacuna, 162 - 164
08018 Barcelona
info@22barcelona.cat
+34 934 019 777
barcelonactiva@barcelonactiva.cat
www.barcelonactiva.cat
facebook.com/barcelonactiva
twitter.com/barcelonactiva
Website where it is possible to find more information about the Best Practice *
http://www.22barcelona.com
http://www.barcelonactiva.cat
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Samples – Barcelona Media
The audiovisual sector