INFORMATION FOR THE MEDIA August 2015 A new, unique jewellery brand from Northern Europe - ANITA SONDORE ANITA SONDORE is a distinguished, high quality, contemporary jewellery brand from the capital of Northern Europe, Riga. ANITA SONDORE creates jewellery of the highest level of excellence, using gemstones and metals of exquisite quality. The brand stands out in the marketplace due to its particular signature look and approach. ANITA SONDORE accentuates the native wisdom of the northerners, their closeness to nature, ecological thinking and cultural heritage, at the same time, encasing it in contemporary design. Talent and charisma is at the heart of the brand, but so is the distinguished Rome school of jewellery. The brand’s creator developed her mastery over many years with the Ermini family, who consider her to be one of the most unusual discoveries in recent years – a jeweller, a woman, who not only designs her jewellery, but also actually makes it herself. ANITA SONDORE jewellery is courageous; it’s made for exceptional personalities. ANITA SONDORE announced her arrival with a collection of jewellery entitled SOUNDS OF SILENCE, dedicated to the jewel of the north, Riga, which has a UNESCO cultural heritage listing. And since the first collection she has also presented collections THE UNIVERSE, DEEP WATER and MOVING LIGHT. ANITA SONDORE is a true pin-up girl for the creative industries sector, for, gathering inspiration from cultural heritage, new contemporary values are created. The ANITA SONDORE brand has been created by jeweller, Anita Savicka who, given the general field of jewellery making, has a rather engaging story. Women jewellery designers are still a rarity in the world today. Jewellery making is Anita’s form of creative expression, but at its heart is the deep knowledge and talent that runs in her blood for she is the granddaughter of an ironmonger. The brand is embellished with the figure 1968, the year of her birth. This brand is a summation of her inspiration, talent, experience and emotion. How interesting that for some time, Anita worked in the stone chip business by day, but at night in her private workshop, she handled a different class of stones – diamonds, emeralds and tourmalines. The time had come for her to announce herself in her true calling. “My jewellery, in a fairly direct way, tells my own story – it’s a mirror of the time. They are personalities, individuals, living, breathing, ringing, with an idea, with a message for the heart,” explains Anita. “I am truly proud that I have succeeded in promoting and developing the flowering of such a brave and talented artist and designer’s brand. I know that she has a great deal to say to the world,” so says Pierpaolo Ermini one of Anita’s teachers, about her work. The key message of the ANITA SONDORE brand is – the court painter. Since days past, court painters have been those that have recorded important historical events, faces and moods. Today, ANITA SONDORE continues to do this – but now with a woman’s hand, a significant marker of the time, for previously, all events were documented by men. ANITA SONDORE presents today’s people, events, faces and hearts. Her painting tools aren’t usual – in her pictures she carves, burns, turns metal, silver, gold, amber and emeralds. The SOUNDS OF SILENCE Collection The source of inspiration for the collection is the phenomenal Art Nouveau architecture of Riga which, due its richness and diversity has a UNESCO cultural heritage listing. One of the most captivating features of Riga Art Nouveau is the so-called National Romanticism style. The gifted architects of the time infused international architectural solutions with historical Latvian ornamentation containing powerful signs from their ethnographic heritage. Latvia and its capital Riga is one of the greenest places in the world. Its people still live in deep harmony with nature. Latvian is one of the two surviving Baltic languages in the world. Due to its age, Latvian is taught at the Sanskrit University in India. The codes of the ancient Latvian lifestyle remind us of a necessity to be closer to nature and our true selves. Latvia is unique for its disproportionally large number of talented women and can serve as an example for the growing world tendency to highlight the power and creativity of women. That is precisely what ANITA SONDORE wanted to achieve with her SOUNDS OF SILENCE collection. To re-discover and take a look at one of Northern Europe’s richest cultural heritages from a new point of view, and build on it, see it in a new light, through a different dimension, the creation of contemporary jewellery. “My mission is to look around and see a source of inspiration, something to develop, to build on, in everything. I do this in this collection; I create the SOUNDS OF SILENCE collection to celebrate the pearl of Northern European cities, Riga. Listen to; look into the very heart of Riga, its people. Look into their eyes; caress her veins, her breath, her cheekbones and the curves of her body with your eyes. You’ll be surprised how beautiful and rich her thousand year old melody is,” says Anita referring to her source of inspiration. The collection is based on Latvian ethnographic ornaments; however, this heritage is presented in a different light, with different means of expression – unusual gemstones, precious metals. ANITA SONDORE has endowed the already beautiful heritage with other, new traits, creating striking, unusual forms and colour combinations. The collection uses gold, diamonds, tourmaline, moonstone and amethysts. Furthermore, the SOUNDS OF SILENCE collection also uses elements like Mother of Pearl, different coloured diamonds, enamel and rhodium. Each ring in engraved with a fine ANITA SONDORE brand. Every piece of jewellery has been created with powerful energy, a message, created for strong, creative, flowering people. To see the gallery follow this link: http://www.anitasondore.com/collection/sounds-of-silence/ The MOVING LIGHT Collection The inspiration for collection MOVING LIGHT is the ancient tradition of “eveningtime”, when during the darkest month, a number of generations would gather together in the candlelight and fantastic works of art would be created – embroidery, crochet and other finely crafted hand work, creating things that elicit wonder to this very day. “I, ANITA SONDORE, a present day court painter, catch all that is beautiful from the past, present and future, and create a deep, unbelievably beautiful painting. I, ANITA SONDORE ask – what would it be like if this tradition were still alive today? What kind of things would be created? What materials would we work with, what kinds of things would a modern woman create? MOVING LIGHT is my homage to the ancient tradition of “eveningtime”, the ethnographic heritage of my homeland and traditional craftwork. It raises the questions of – who am I, where do I come from, where does my beauty, lightness and light hide?”, says Anita. The collection featuring large chandelier earrings, bracelets and sophisticated necklaces uses 18k gold and diamonds. To see the gallery follow this link: http://www.anitasondore.com/collection/moving-lights/ FIRE STONE Collection The beginning, passion, fire. Life itself. Hands dressed in Fire, formed in diamonds that dance on the precious gemstones. Everything and nothing. Beginning and eternity at the same time. The circle and the fire – the Sun is the sign of all signs. Full of meaning in every folklore, magical, for the Latvians the Sun is the beginning of all life from which each flower and leaf uncurls in the life of the earth. Burning, burning, foaming. A creative explosion, passion, deep emotions. ROYAL FIRE STONE and FIRE STONE RINGS with diamonds and various precious gemstones. To see the gallery follow this link: http://www.anitasondore.com/collection/fire-stone/ The UNIVERSE Collection The UNIVERSE collection is based on a single, sinuous shape. The ring tells the story of the beginning of the universe that was a flash of energy that ignited life. The shape can be anything the wearer wants it to be: a heart, a leaf, the Milky Way. The UNIVERSE collection includes bracelets, earrings and necklaces, all handcrafted in 18k yellow, white gold or sterling silver. To see the gallery follow this link: http://www.anitasondore.com/collection/the-universe/ The DEEP WATER Collection The DEEP WATER series is like a ripple of water that begins to tell a story. Earrings, rings, necklaces and pendants set in 18k white or yellow gold or grey rhodium glitter with moonstones to mimic the bubbles caused by waves in the ocean or river. DEEP WATER can be a moment frozen in time, like the mist that settles over the ocean or frozen snowflakes that fall from the sky. Sapphires, mountain crystals, onyx, topaz, rose and smoky quartz and citrines are also used in this collection. To see the gallery follow this link: http://www.anitasondore.com/collection/deep-water-2/ ABOUT THE DESIGNER Anita Savicka was born in Preili, one of the oldest settlements in Latvia. Latvian is one of the two surviving Baltic languages in the world, bringing together a deep harmony with nature. She is the granddaughter of a blacksmith. Anita is a graduate of the University of Latvia with a BA in visual and applied arts and technical drawing, and has an MBA from the Riga International School of Economics and Business Administration. Her jewellery training started at the Auzers Jewellery Art Center in Riga, followed by gold smith classed at the Ermini School of Jewellery in Rome and classes at the famed Van Cleef & Arpels atelier in Paris. Anita founded her company, ANITA SONDORE, in 2013. ANITA SONDORE jewellery was highly praised by US jewellery trade publications when it launched at the JA NY New Designer Gallery in July 2014, La Art Show January 2015, JCK Las Vegas, May 2015 and will be carried in several fine jewellery and specialty department stores in USA starting in 2015. AWARDS A'Design Award 2015 Silver for THE UNIVERSE ring https://competition.adesignaward.com/design.php?ID=38417 A'Design Award 2015 Bronze for SOUL RING from collection SOUNDS OF SILENCE https://competition.adesignaward.com/design.php?ID=38505 JCK Las Vegas 2015 finalist of the Design Center Editor’s Choice Award http://lasvegas.jckonline.com/Education--Events/Design-Center/Winners/ Mort Abelson New Designer of the Year Award Nominee 2014 – Jewelers of America – New York http://www.ja-newyork.com/press/JA-New-York-Show-Ann-1364.shtml LOOKBOOK ANITA SONDORE has created two books of inspiration dedicated to jewellery from collection SOUNDS OF SIENCE and MOVING LIGHT. To see books of inspiration, click on this link: http://www.anitasondore.com/lookbook/ CONTACT Anita Savicka, designer anita@anitasondore.com www.anitasondore.com +371 29493384 For further inquiries, for specific image requests in low/high resolution, please contact: PR&Marketing: info@anitasondore.com ANITA SONDORE on social media https://www.pinterest.com/anitasondore/ https://instagram.com/anita_sondore/ https://www.facebook.com/AnitaSondoreJewellery