THE JAMESON WORKS x GALVIN BROTHERS WHISKEY DEN OPENS Jameson transforms London’s Reverend JW Simpson bar into a whiskey drinking den with furniture that enhances the drinking experience designed by Galvin Brothers. Enjoy a unique whiskey drinking experience with bespoke furniture that you can buy and exclusive cocktails including a ‘Galvanised Jameson.’ Visit The Jameson Works x Galvin Brothers Whiskey Den at the Reverend JW Simpson, 32 Goodge Street, London, W1T 2QJ; open from today until mid-August 2015, Monday – Saturday 5PM – 11:30PM. London, July 2015 – The Jameson Works has launched its latest venture, working with Yorkshire-based contemporary furniture makers, Galvin Brothers, to turn part of a London bar into the ideal whiskey drinking den. Open from now until mid-August, The Reverend JW Simpson bar is the home of The Jameson Works x Galvin Brothers Whiskey Den where the public can experience, unique cocktails and even purchase the bespoke furniture they are sitting on, named The Whiskey Drinking Collection. Made up of Matthew Galvin (designer) and Andrew Galvin (joiner) the brothers came together just over two years ago after building on their father’s 61 years of joinery and cabinet making experience. Working to the brief of Form & Function, Galvin Brothers have created a collection, which sees them working beyond their traditional skillset of furniture making. Inspired by how Jameson makes its whiskey, and by looking carefully at the way in which people consume it, they have created a space that is designed to enhance the drinking experience. The Whiskey Den provokes different ways for drinks to be served with a range of furniture with different functions - some merely for seating, some for the presentation of cocktails and others to create a social enclose and convivial space. Copper pots are also an integral part of the distillation process of Jameson and have inspired part of the design through beautiful copper vessels and ice buckets. The Whiskey Drinking Collection furniture range that features in the den can be purchased online with prices starting from £18 for copper vessels to £1,290 for a handcrafted Drinker’s End Table, which stores everything you need to make the perfect whiskey cocktail. The Reverend JW Simpson bar also responded to the brief of Form & Function with an exclusive Jameson cocktail to be purchased in the bar called Galvanised Jameson, made up of tea syrup, lemon juice, elderflower and Jameson, garnished with a lemon balm leaf and a charged siphon serve. Matthew Galvin, designer at Galvin Brothers commented: “After our visit to the Jameson distillery, we wanted to create a space that reflected the true quality, craft and passion that is put into the whiskey making process. It made sense for us to use copper and wood, which are key materials involved in the Jameson distillery process but to also create a distinct, intimate, sociable and functional space for whiskey to be enjoyed in. “The brief of Form and Function really echoes our principals of designing furniture that looks good but also has a purpose – the ‘how’ of the furniture is just as important as the why. “Whether it’s an after work drink with mates or a date, we hope that everyone enjoys the space and people even have the chance to bring a little bit of the drinking experience into their own home, with a limited edition of the furniture range on sale from today.” The collaboration is part of The Jameson Works series which recognises and shares the stories behind real ‘modern makers,’ who are prepared to innovate and challenge their skillsets, and who are passionate about telling the story of the process along the way. The Jameson Works is not just about what you make but how you make it, and aims to spread the knowledge of how great craftsmen work today. Head to thejamesonworks.com to find out more and see the Galvin Brothers’ journey from brief to production or join the conversation @Jameson_UK #thejamesonworks - Ends Press Enquiries For further information, please contact M&C Saatchi Sport & Entertainment: Cheryl Jooron / cheryl.jooron@mcsaatchi.com Will Hunter / will.hunter@mcsaatchi.com Notes to Editors About Jameson Irish Whiskey Jameson Irish Whiskey is the world’s No 1 selling Irish whiskey. The success of the Irish brand is down to its great quality and smooth taste, coupled with a fantastic heritage, established in 1780 by the legendary John Jameson. They blend their remarkable pot still whiskeys with a delicate grain whiskey, infuse them with the nuttiness of sherry casks and balance the flavours with the fragrant vanilla of bourbon casks. Jameson Irish Whiskey is triple distilled, creating a smoother spirit perfect for any occasion. About The Jameson Works At The Jameson Works, it’s not just what you make, it’s how you make it. The Jameson Works is about sharing the stories and spreading the knowledge of how great work is made today. From film to music, photography to food and design, real craftsmen can come from any field, but what they have in common is the desire to share their passion, their process and the knowledge required for what they create. We’ll agree a brief with these makers, and ask them to share their progress via videos, interviews and over a glass or two of whiskey at The Jameson Works events. Past projects have included working with British band Wild Beasts and Parisian GIF-maker Mattis Dovier to create a ‘GIF-novel’ for two unreleased tracks Soft Future and Blood Knowledge, read all about it here: thejamesonworks.com/gifnovel At thejamesonworks.com you are invited to be a part of a community. Bursaries will also be available to enable you to create your own product to the same brief as our lead makers. Find our more here on how to apply - thejamesonworks.com/submit About Galvin Brothers Galvin Brothers design and make contemporary handcrafted furniture from their workshops in Beverley, East Yorkshire. The business was formed as a partnership between Matthew Galvin (designer) and Andrew Galvin (joiner) in March 2012 building on their Father’s 61 years of joinery and cabinet making experience. In 2013 they were nominated for the Designer of the Year in Elle Deco’s prestigious British Design Awards. In April 2014 they opened Galvin Brothers: The Shop in their home town Beverley, selling all of their furniture as well as homewares, objects and curiosities. Their designs celebrate the uniquely wonderful properties of English Oak and other solid woods, placing traditional joinery techniques at the centre of contemporary forms — functional objects with a twist. Galvin Brothers furniture is designed and built to last; honest-to-goodness. To see their work, head to galvinbrothers.co.uk/ About Reverend JW Simpson Created by the people behind Bourne & Hollingsworth, Reverend JW Simpson on Goodge Street is one of London’s finest cocktail bars. An intimate space with an original design, Rev. JW’s has a strong focus on high quality cocktails, combining the level of service of a hotel bar with the atmosphere of a private drinks party. As with Bourne & Hollingsworth, the key element of Rev. JW’s is its cocktail list. Focussing on Fizzes, Flips, Cobblers, Smashes and Sours, the cocktails range from £9.50 - £10.50 and are expertly made using the finest ingredients. Using timeless techniques and classic recipes, the drinks are often mixed and served at the table.