NEW YEAR SALES PROMOTION – ADVERTISING
Summary
TV Advertorials (Screenshots uploaded): An advertorial were broadcasted in CNN Turk Channel in
Saturday at 15:00 in December.
Poster (Uploaded): In Kanyon’s poster places during event (20 to 30 posters). Also 16 posters in 8
universties.
Newspaper Ad (Uploaded): In 14 national newspapers: Hüriyet, Sabah, Habertürk, Posta, Zaman,
Akşam, Sözcü, Milliyet, Hello, Şamdan, Hürriyet, Milliyet, Sabah , Habertürk, Radikal (campaign
result).
POP on the casier (Uploaded): In Kanyon stores, the POP was used on the casiers to announce the
campaign.
Outdoors (Uploaded): 3 outdoors around Kanyon during December for concert
2 Sided Flyer – Concert&Campaign (Uploaded): 4000 brochures distributed to 8 universities.
Lightboxes on the subway corridoor (Uploaded): 10 lightboxes used for campaign announcements.
Barriers in carpark entrance: In 4 entrances, barriers were branded with campaign image.
E-bulletin news (Uploaded): Sent to 90,000 people during the campaign.
Floorsticker (Uploaded): 10 floorstickers in Kanyon’s floors were used.
Digital screen (Uploaded): broadcasted in Kanyon’s 10 digital screens during December.
Kanyon Virgin Radio announcements: Kanyon has an inhouse radio station. During campaign, 3-4
times a day the announcement has been done by DJ.
Images
TV Advertorial
Campaign: Poster, Newspaper Ad, POP Image
Campaign Result Newspaper Ad
Campaign Outdoors
2 Sided Flyer – Concert&Campaign
Lightboxes on the subway corridoor
Barriers in carpark entrance
Ebulletın
Floorsticker
Facebook Ads:
Digital Screens