Position Description
Position Title:
Insights Manager
Business Unit:
Customer Intelligence
Reporting to:
Head of Customer Intelligence
Direct Reports:
NA
Date Created:
May 2011
Purpose of the Position
The Insights Manager is responsible for the management and delivery of high quality insights and
analytics projects. They are the primary point of customer contact for these projects – taking the
lead role in understanding business requirements, providing upfront advice, developing an
appropriate response to meet needs, and scoping, estimating and managing the delivery of
analytical solutions. In developing solutions they will be expected to work closely with members of
the technical analyst team to extract, interpret and present outputs to meet the needs of internal
and external customers.
Key Responsibilities
1. Primary customer interface for Customer Insights
Be the first point of contact for insight/analytics projects and requests
Work with customers to understand business needs and objectives and translate these into
appropriate project briefs / scopes
Provide upfront analytics advice
2. Solution proposal and delivery
Work with the wider CI team to develop appropriate responses/solutions to meet customer
needs and objectives
It is expected that in most cases the Insights Manager will consult with the expertise in the
wider CI Team in order to propose the best solution for the customer.
3. Undertake and Project Manage Analytics Projects
Management of projects from brief to delivery; including scoping, estimating, project
management, report delivery/presentation
It is expected that the Insights Manager will derive and collate insights themselves, and
collaborate with wider members of the CI team on large or more complex projects
The Insight Manager will be accountable for delivery within agreed timeframes and
according to agreed specifications
As required; analyse and present data within requested timeframes and according to
agreed specifications; undertake adhoc database queries and analysis / modelling /
profiling projects
Prepare key regular reporting as required
4. Insight and Interpretation
The Insight Manager will be accountable for the quality of CI output – in terms of
accuracy, interpretation and standard of presentation.
The focus for the Insight Manager will be on presentation of insights, and interpretation of
data
5. Opportunity Identification and Selling of CI Services
Front line selling of CI analytics products and services to internal and external customers
Proactively identify opportunities for LNZL and our Participants to better use insight, data
and the services of the CI Team
Work with Key Account Managers and Marketing Services to action these opportunities.
6. Revenue Management
Responsible for estimating and billing CI work within allocated client portfolio to achieve CI
revenue targets
Championing a commercial culture within CI
7. Participates in and represents Customer Insights on agreed key projects
Represent Customer Insights on key internal projects, ensuring that the projects are
supported with high quality insight and analysis.
Update team on internal projects. Where appropriate gather and represent views of the
broader team and feed into project team.
8. Demonstrates the actions and responsibilities and responsibilities of a leadership role (be it
direct or indirect leadership) within LNZL, this involves (but is not limited to):
adhering to corporate governance legislation and requirements, together with company
policies;
actively promoting and driving the vision and values and building the desired culture and
work environment; and
providing exemplarily leadership across the organisation that actively demonstrates and
models acceptable, and the desired, behaviours within the workplace for all staff to adopt.
9. Focuses on and contributes towards continuous improvements within the workplace through
improving activities and processes and utilising the Kaizen principles to make things Easier,
Better, Faster and Cheaper.
10. Contributes towards, and promotes, the achievement of our desired work environment;
specifically an environment that stimulates individual, team and organisational growth and
achievements, and encourages our people to think and behave in ways that achieves their
goals through co-operative efforts.
11. Establishes and maintains effective relationships:
Develops and fosters good proactive working relationships with all internal and external
contacts.
Ensures suppliers of goods and services conform to the standards of business ethics
adopted by LNZL.
12. Leads and/or contributes to specific Fly Buys projects.
13. Undertakes additional responsibilities and activities, as and when requested and as mutually
agreed with your leader.
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Key Functional Relationships
Internal:



External:
Reports to Head of Customer Intelligence.
Collaborates and liaises with Customer Insights Team colleagues.
Must have an effective working relationship with every other LNZL
function and staff member.
Fly Buys Participants

Suppliers of goods and services

Other external Contractors and Suppliers engaged from time to time,
and other businesses
Delegations of Authority
Capital Expenditure:
$0.00
Operational Expenditure:
$0.00
Authorisation to Hire:
N/A
Authorisation to sign
Contracts:
N/A
Responsible for:
Number of Staff:
0
Budget:
$0.00
Revenue:
$0.00
Appraisal and Performance Criteria
Formal appraisal will occur at least annually or more frequently when performance plans are renegotiated. Performance will be measured against the performance plan negotiated at the
beginning of the reporting period and against the other responsibilities identified above.
This job is being carried out successfully when all responsibilities are being met.
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Person Specifications
Qualifications
Essential:
A relevant tertiary qualification (eg commerce, marketing, econometrics,
statistics).
Preferred:
Experience & Knowledge
Essential:
5+ years work experience in analysis or business intelligence roles and/or
related fields, preferably in a marketing environment.
Experience in supporting sales and marketing initiatives through analysis
and presentation of data driven insights
Experience in analyzing data to produce business insights
Analytical and interpretative skills
Ability to think beyond “the data” and produce strategic business insights
Experience in maintaining positive and productive working relationships
Problem solving and ability to think “outside the square”
Experience in successfully completing project work
Experience in selling and negotiating concepts with stakeholders.
Strong relationship management skills.
Experience with use of Excel and other office productivity/analysis software
for presentation of data
Strong oral and written presentation skills
Preferred:
Account Management or client service experience
Experience in working with databases – particularly Oracle RDBMS
Experience with statistical analysis
Experience with or understanding of Oracle and/or SAS
Certificate of Direct Marketing
Skills
The ideal appointee should have a high level of the following skills:
Oral and written communication, including presentation skills.
Interpersonal skills and the ability to negotiate and influence.
Project management skills and the ability to meet deadlines.
Ability to manage a heavy workload.
Analytical, conceptual, problem solving, decisiveness and strategic thinking.
Commercial acumen and political savvy.
Team-oriented and collaborative management approach.
Personal Attributes
The ideal appointee should be able to demonstrate:
A passion for excellence and a commitment to high standards.
Integrity, loyalty to the organisation and a commitment to organisational objectives.
A genuine customer service focus, both internal and external.
A proactive and open minded consultative approach.
Initiative, judgement and ability to creatively solve problems.
Be detail conscious.
Be a self-starter with the ability to accept responsibility and self manage.
Ability to work under pressure with an achievement focus.
Enthusiasm, a thirst for learning and self-development.
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