Proceedings of 8th Asian Business Research Conference 1 - 2 April 2013, Bangkok, Thailand, ISBN: 978-1-922069-20-7 The Value of Cash Holding and the Financial Crisis: Evidence from Jordan Tariq Alzoubi* This research has investigated the effect of the recent financial crisis on the value of cash holding among a sample of non-financial listed firms from Jordan during the period from 2001 to 2011. Previous researchers had studied the value of cash holding without considering the effect of financial crisis. The results showed that cash is valued at a discount in Jordan since the corporate governance system is weak, investors have poor protection, and a free cash flow and agency problem exist. As a result of the financial crisis, external financing has become more difficult and expensive, which has caused the shareholder in Jordan to value cash at a premium since the crisis. Also, considering Jordan as a special setting, debt financing is less preferred for religious reasons, which means that a higher level of cash holding is considered positively related to firm value. Field of Research: Finance. Keywords: Cash Holding Value, Financial Crisis, Amman Stock Exchange. * PhD student, Economics and Finance Department, Brunel University, London, UK, Email: tariq.alzoubi@gmail.com