University of West Florida
Hospitality, Recreation and Resort Management
LEI 3301
TRAVEL & TOURISM
(3 credit hours)
Spring 2013
On-line class
Instructor Information:
Instructor: Dr. Andy Holdnak
University of West Florida - FWB Campus
University of West Florida - Pensacola Campus
1170 Martin Luther King Blvd. (Bldg. 4, Room 469) 11000 University Parkway (Bldg. 72, Room 249)
Ft. Walton Beach, FL 32547
Pensacola, FL 32514
850-314-6908 (Phone)
850-473-7381 (Phone)
Email: aholdnak@uwf.edu
Hospitality Web Page: http://uwf.edu/hrrm
Personal Web Page: http://uwf.edu/aholdnak/
Office hours
On line
Pensacola
Fort Walton
Mon, Tues, Wed, Thu, Fri.
Tuesday Only
Mon, 11:00 – 12:00
10:00 – 11:00am
1:00 – 2:00pm and 4:30 – 5:40pm
Thu 12:15-1:15 and 3:45-4:30
COURSE INFORMATION
Course Catalog Description
This course takes a cross-disciplinary approach to examine the many facets of tourism. The social science
perspective provides students with the kind of practical knowledge that can effectively be applied to a broad range of
industries. This course will be able to provide local examples of issues and trends important in the tourism industry.
This class is taught as an online class so students do not have to regularly attend a class. However, it is not a “learn at
your own pace” class. Each week there are tasks to accomplish in order to keep up with the class. If a quiz time has
passed, students may not take the quiz late.
Student Learning Outcomes
Students who successfully complete this course should be able to:
1. Students will be able to discuss the origins and historical trends that have influenced the tourism industry.
2. Students will understand and explain the behavioral dimensions of tourism.
3. Students will be able to explain the impacts on tourism on social, environmental, and economic systems.
4. Students will understand and explain tourism from a systems perspective.
4. Students will be able to discuss tourism planning and development.
5. Students will be able to discuss tourism policy development at all levels.
6. Students will be able to identify trends in the tourism industry and the implications they may have for current
university graduates.
Topics to be covered in the class:
Introduction: An Overview of Tourism - Yesterday, Today, and Tomorrow
Florida Tourism
Travel: About Tourism and the Characteristics of Travel
Demand: The Factors Influencing the Market
Destination: Planning, Developing, and Controlling Tourism
Marketing: Strategy, Planning, Promotion, and Distribution
Required Text:
The Tourism System: An Introductory Text , Edition 6
Author: Robert C Mill, Alastair M Morrison
© 2009 Kendall Hunt
ISBN: 978-0-7575-6201-3
COURSE EVALUATIONS:
There will be weekly online quizzes plus a midterm exam and a final exam. Quizzes and exams will cover the text,
power points and other readings. (Quizzes are open book, EXAMS are NOT!) One field trip with 2 page write up
will also be required. The class participation grade will cover all aspects of the class – online class discussions,
downloading posted slides and readings etc.
Evaluation Plan:
Weekly Quizzes
Midterm Exam
Final Exam
Field Trip Report 1 (Attraction)
Class participation
%
45 %
20 %
25 %
5%
5%
100.0%
Grading Scale
%
Grade
92-100
A
90-91
A88-89
B+
82-87
B
80-81
B-
%
78-80
70-77
60-69
<60
Grade
C+
C
D
F
HOW THE COURSE WILL BE MANAGED (COURSE POLICIES):
SPECIAL TECHNOLOGY UTILIZED BY STUDENTS:
This class is taught 100% online. A course web page using “Desire to Learn” is used to communicate the
information in this class. All slides and notes, quizzes and exams, class assignments etc. will be handled on line. The
Web Address is: http://elearning.uwf.edu/ In order to be successful in this class, you must log in regularly and
download and read all postings.
CLASS EMAIL:
All UWF students are given a UWF email address. (name@students.uwf.edu). This is your official email address
and my main means of personal communication with you. I suggest that if you use other email addresses you
forward your UWF mail to that address. I also suggest that you keep your UWF email mailbox up to date. If you
fail to get emails because your mailbox is full or you don’t check your UWF address, it is your problem.
COMMUNICATING WITH ME:
Face to Face: My main office is in Fort Walton Beach and I am generally there on Mondays, Wednesdays and
Thursdays. I am always in Pensacola on Tuesdays. I try to keep Friday’s open for research and meetings. Since I
move around a lot, it would be best to email me to let me know you are coming for a visit.
Electronically: The best way to communicate with me is via email or the D2L class discussion board. Ask general
questions (that others might be interested in) on the discussion board and save the personal questions for email.
When I am available to respond to you: My work week is usually Monday to Friday. I usually work on this class
in the mornings. I try to respond to emails within 24 hours during the work week. Please note: I often have
meetings in on Fridays. If you send me a message after noon on Friday, I might or might not see it until the next
Monday morning.
CLASS READINGS/DISCUSSIONS /CLASS PARTICIPATION
While this is an online class and specific attendance in a classroom is not necessary, your active participation in the
class is expected. At the beginning of each week, I will post a discussion questions for the group – you will be
expected to respond in an intelligent and reasoned manner to these questions –No flaming! Your participation
grade includes 3 things: the number of comments you make, the number of comments you read and the quality of
your comments.
I expect you to complete the assigned readings and respond to the weekly discussion questions and take the weekly
quiz no later than 10pm Monday of the following week. (See the class calendar.) Using D2L, I am able to see how
often you log onto the class web page, what content you open and review, what comments you read and make etc.
All of this information will be used to determine your class participation grade.
EXTRA CREDIT OPPORTUNITIES – “Nuggets”
Students sometimes ask for extra credit to improve their grades at the end of the term. I don’t do this! However,
from time to time I will post some small opportunities in the weekly slides. This will be things like looking up a
somebody or watching a TV show and writing a report. These “nuggets” are there to be “mined” by students who
are keeping up to date and reading the slides. They are time limited and will only be mentioned in the slides.
LOOK for the nuggets!
ONLINE CLASS QUIZZES AND EXAMS - Quizzes and exams will be posted on-line.
Weekly quizzes: will be timed at 3 hours and are open book. Each week, I suggest that you make sure you read the
book, all the slides and posted materials as well as the discussion questions/comments (especially comments I make)
before you take the quiz. Once you have opened your quiz, you must finish the quiz. If you attempt to leave the
quiz and come back later – it will not work. Quizzes will be available each week from Thursday morning (9:00am)
through the next Monday evening (10:00pm). At the end of the term we drop your lowest 3 quiz grades – for this
reason there are no make-ups for missed quizzes. We will be using the “Respondus Lockdown Browser” to take
quizzes. You should download it on your computer early in the class. If you have problems contact the computer
help desk.
Midterm and Final exams: will be timed exams (60 minutes) available one day only.
Important: the quizzes are open book, open note… however – they are to be your work. Do not work with others
on the weekly quizzes or the midterms or finals. The Midterm and Final exams are not open book open note. If
I catch or even suspect you - I AM REQUIRED TO TURN YOU IN TO BE INVESTIGATED FOR CHEATING.
If I catch you cheating, at the very least, you WILL flunk the class!
FIELD TRIPS – PERSONAL VISITATIONS
All students will be expected make one personal visits/field trip to a tourist attraction during the semester. I will
make suggestions of places to visit but it is up to students to make the trip and do the write up on their own.
There will be a specific report sheet to be completed for each field trip. Field Trip papers will be due by 10pm on the
date assigned. Papers turned in after that are considered LATE! Field Trip reports should be submitted in
Microsoft Word or Adobe and must be placed in the class D2L dropbox in order to count. E-mailing or dropping
off hard copy of field trip reports WILL NOT count. Please note: I consider submitting a falsified field trip report
for a trip that you did not attend to be academic misconduct. NOTE: local hotels visited for other classes MAY
NOT be submitted as field trips for this class.
UNIVERSITY POLICY ON ACADEMIC CONDUCT
Honesty in our academic work is vital, and we will not knowingly act in ways which erode that integrity.
Accordingly, we pledge not to cheat, nor to tolerate cheating, nor to plagiarize the work of others. (UWF
Student Life Handbook).
Academic dishonesty is a serious offense and will be taken seriously. Please refer to the UWF Student Life
Handbook for a list of behaviors that fall under the definition of academic misconduct. The hand book also outlines
the penalties for academic misconduct and the due process procedures that must be followed. (Links to the Student
Life Handbook and the UWF Academic Conduct Statement are posted on the UWF website at:
http://www.uwf.edu/cas/resources/.)
ADDITIONAL INFORMATION ON PLAGIARISM
Plagiarism is a serious violation of academic standards and will be punished severely. Students who plagiarize will
fail the course and will be referred to the Dean for academic dishonesty. Some students are surprised to learn that
they plagiarized themselves when they inappropriately used work produced for one course in another course. If
you are unsure, ask your instructor for guidance. See the UWF Student Life Handbook for the University policy on
academic conduct and plagiarism and the consequences for students who engage in academic misconduct.
Your writing is your intellectual property. Guard it carefully. Do not leave copies of your work on computers that
are in common use.
ASSISTANCE FOR STUDENTS WITH SPECIAL NEEDS
The Student Disability Resource Center (SDRC) at the University of West Florida supports an inclusive learning
environment for all students. If there are aspects of the instruction or design of this course that hinder your full
participation, such as time ¬limited exams or inaccessible web content, please notify the instructor or the SDRC as
soon as possible. You may contact the SDRC office by mail at sdrc@uwf.edu or by phone at(850)474¬2387.
Appropriate academic accommodations will be determined based on the documented needs of the individual.
WEATHER EMERGENCY INFORMATION
In the case of severe weather or other emergency, the campus might be closed and classes cancelled. Official
closures and delays are announced on the UWF website and broadcast on WUWF-FM.
Weather Emergency Information
WUWF-FM (88.1MHz) is the official information source for the university. Any pertinent information regarding
closings, cancellations, and the re-opening of campus will be broadcast.
In the event that hurricane preparation procedures are initiated, the UWF Home Web Page and Argus will both
provide current information regarding hurricane preparation procedures, the status of classes and the closing of the
university.
General Emergency Plans for the University of West Florida
Available on the following UWF web pages:
Information about hurricane preparedness plans is available on the UWF website:
http://uwfemergency.org/hurricaneprep.cfm
Information about other emergency procedures is available on the UWF website:
http://uwfemergency.org/
Tentative Course Schedule for LEI 3301 Travel & Tourism
Wk
1
Dates
1/7
Topic
Introduction to Class
Introduction to Tourism
Readings from the book
Text – Intro Section
An Overview of the Tourism System
Yesterday, Today & Tomorrow
Chapter 1- Destination Mix
Tasks
Online quiz by 10:00 pm on:
1/14
2
1/14
Parts of the tourism industry
3
1/21
Tourism Impacts
Chapter 2 - Tourism Impacts on the
Economy, Society, Culture, and
Environment
Chapter 10 - The External Environment
for Tourism
Online quiz by 10:00 pm on:
1/28
4
1/28
Forces shaping tourism
5
2/4
Needs, Wants & Motivations
Chapter 11 - Why Do People Take
Vacations?
Online quiz by 10:00 pm on:
2/11
6
2/11
The importance of image
Chapter 12 - Selecting a Travel
Destination
Online quiz by 10:00 pm on:
2/18
7
2/18
Online quiz by 10:00 on:
2/20
8
2/22
2/25
Choosing a vacation destination Chapter 13 - Travel Purchase
( Note Short Week) Quiz Wed –
Midterm Friday
Midterm Exam
Why people travel
Chapter 14 - Purposes of Travel
9
3/4
Travel flow/Modes of travel
Chapter 15 - The Geography of Travel
Chapter 16 – Modes of Travel
Online quiz by 10:00 pm on:
3/11
10
3/11
3/18
Spring Break Week
Government involvement and
tourism
Have Fun!
Chapter 3 - Tourism Policy and
Organizations
Online quiz by 10:00 pm on:
3/25
11
3/25
Controlling tourism
Chapter 4 - Tourism Regulation
Online quiz by 10:00 pm on:
4/1
4/1
Field Trip Report is due
Field Trip Report is due
Report is due by 10:00 pm
12
4/1
Selecting alternatives for the
future of tourism
Chapter 5 - Tourism Planning
Online quiz by 10:00 pm on:
4/8
13
4/8
Building a sustainable future
Chapter 6 - Tourism Development
Online quiz by 10:00 pm on:
4/15
13
4/15
Building a sustainable future
Chapter 6 - Tourism Development
Last Online quiz by 10:00 pm
on: 4/22
14
4/22
Review for Final Exam
Final Study Guide Posted
15
4/29
Final Exam – Monday 4/29
6:00am – 10:00pm
Final Exam
Online quiz by 10:00 pm on:
1/22 (Extra day for MLK Day)
Online quiz by 10:00 pm on:
2/4
Friday
6am-10pm 2/22
Online quiz by 10:00 pm on:
3/4
Final exam