13 July 2015 PRESS RELEASE Professor Sir Muir Gray delivers the BIR/Toshiba Mayneord Memorial Lecture at UKRC 2015 Professor Sir Muir Gray, the recipient of the BIR/Toshiba Mayneord Award, delivered the opening plenary lecture of UKRC, in Liverpool, on Monday 29 June to a packed audience of around 400 radiologists, radiographers and physicists. The lecture was entitled “From Quality to Value— population and personalised imaging”, and was an appropriate introduction to the four streams of the conference: Clinical, Advances in Technology, Service Delivery and Informatics. Professor Gray is a Consultant in Public Health at Oxford University Hospitals Trust and Director of Better Value Healthcare Ltd. His lecture centred on how to transform care with the aim of increasing value for both populations and individuals. The BIR Toshiba Mayneord Memorial Lecture is an annual award made to an individual or a group of collaborators in recognition of recent or current contributions in the wide and expanding field of radiology. The lecture was founded in 1984 in memory of Professor Val Mayneord CBE FRS, past president of the BIR. The lecture is given at the annual UKRC. Toshiba sponsors this BIR award which recognises values, skills and contributions at the forefront of medical imaging, as it is in line with Toshiba’s commitment to education. Dr David Wilson, President of the BIR, said “This was an inspiring and motivating talk which challenged every member of the audience to analyse the “value” in the service they provide.” Mark Hitchman, Managing Director of Toshiba Medical Systems, said, “Professor Sir Muir Gray gave an inspiring and thought provoking lecture which was perfectly in tune with the current climate. We should all take something away from this to apply in our daily working practice.” You can view the lecture on the UKRC website here http://www.ukrc.org.uk/presentation-webcasts Read an interview with Professor Gray on the BIR website: http://www.bir.org.uk/media-centre/news/2015/march/professor-sir-muir-gray-to-deliverbirtoshiba-mayneord-lecture/ Previous recipients include Professor John Buscombe (2014), Professor Richard Ehman (2012), Professor Sir Mike Richards (2011) and Lord Darzi (2010). Ends Photograph: (left to right) Mark Hitchman (Managing Director, Toshiba Medical Systems), Dr David Wilson (President BIR), Professor Sir Muir Gray, Jacqueline Fowler (Chief Executive, BIR), XXXXXX (President Toshiba) Notes to Editors About Professor Mayneord Professor William Valentine Mayneord entered the field of medical physics in 1924 at St Bart's Hospital in London then to the Cancer Hospital, now the Royal Marsden Hospital. During WWII he was seconded by the government to work in Canada on the radiological aspects of atomic energy development. He is recognised as the leading authority in the UK on the applications of radiation dosimetry to medical radiology and the problems of radiation hazards. He was awarded a CBE in 1965. About The British Institute of Radiology The British Institute of Radiology is an independent multidisciplinary organisation, and a registered charity, whose membership is open to everyone with an interest in radiology and radiation oncology. The British Institute of Radiology (BIR) is the oldest radiological society in the world. We strive to ensure that the potential of image science and radiation technology to prevent, detect and combat disease is fully realised. We believe in the importance of research and education, and we promote collaboration and the sharing of knowledge and understanding. To help fulfil our aims, we undertake a wide range of activities, including publishing, the organisation of scientific meetings and conferences and the provision of library and information services. About Toshiba Toshiba Medical Systems Europe is part of the Toshiba Corporation. With an extensive global network of almost 100 subsidiaries and affiliates outside Japan and over 186,000 employees worldwide, Toshiba supports system users with a strong global presence. A full range of diagnostic imaging systems, including X-Ray, MRI, CT and Ultrasound has made the company one of the world's leading suppliers of medical systems. Toshiba Medical Systems' strong R&D organization has meant detailed understanding of and rapid response to market needs. Leading Innovation - Toshiba's Medical Technology is based on our heritage as a technology pioneer, improving the quality of life for people around the globe. Registered Charity No: 215869 For information about this release please contact: Carole Cross, Communications Manager, 48-50 St John Street, London EC1M 4DG Tel. 020 3668 2224 carole.cross@bir.org.uk www.bir.org.uk