EwB Joint-Venture Final Report Template
EwB Joint-Venture REPORT
Name of the EwB Joint-Venture Company: One`s Accessoires & Bison Land Company
Contact person: Albaţã Vlad
E-mail: contact@albatavlad.ro
Tel.: 0752184979
Partner companies: (name and country)
1.Souvenir Bison Land -România
2. One`s Accessoires -Germany
3.SMART KIDS –education -România
EXECUTIVE SUMMARY
Brief summary of most important points that are presented in this Final Report. Do not forget
to stress why your joint venture was a success.
We achieved this mixed company to stimulate the development of crafts and to protect the jobs that
involve a large number of operations to be manually executed, especially those with traditional
aspect, including folk art objects and handmade objects. The products made at local level will be
promoted and sold on the Enterprise Without Borders www.jaewb.org international trading
platform. The mixed company is a form (through) which we will sell and promote handmade objects
realised at local level, and which we will make out of handmade objects an internationally
recognised touristic product.
Knowledge interchange inside the mixed company represents a way to indentify experiences in
creating small businesses that involve handcraft in the rural environment of the partner country.
INNOVATION
 Does the company/joint venture result in any new idea; develop existing ideas into new
concepts?
 What is innovative about the product?
A lot of traditional jobs are about to disappear, but we want to bring them back to life. Through JoinVenture Company we want would like to make an internationally recognised touristic product out of
craftsmanship.
Join-Venture Company has in mind to integrate the handcrafters’ abilities in the local tourism –
EwB Joint-Venture Final Report Template
viable alternative for revitalisation of rural environment . The projects aims to support the growing
degree of occupation of the persons without a job in the rural environment with skills in the craft
domain, by integrating them in local and international touristic activity. The interchange of
knowledge and ideas that will be achieved inside the company will lead to the promotion of
traditional crafts through marketing (actions) and integration in different structures actions,
providing informing to indentify experiences in creating small crafting businesses in the rural
environment in the partner country.
RESULTS AND ENVISIONED FUTURE
 Is the company/joint venture profitable?
 Does the joint venture result in profit for each partner company?
 Is the product viable the real market?
 Is the partnership viable beyond the EwB participation?
 Is the business model viable beyond the EwB participation?
For the stimulation of handcraft developing and protection of the jobs that involve a large number of
operations manually performed, especially those with traditional specific, including the objects of
folk art and craftsmanship, we considered that our involvement is very opportune in the creation of
this mixed company.
The handmade products achieved by youth with or without disabilities under the guidance of some
masters will be promoted and sold on the Enterprise Without Borders www.jaewb.org international
trading platform.
The interchange of knowledge and ideas that will be achieved inside the company represents a way
to indentify experiences in creating small crafting businesses in the rural environment in the partner
country.
The on-line store is a form through which we will sell and promote the handmade objects.
GLOBAL IMPACT
 Did the product/ service have an international character in one or more areas related to the
origin of the product/service (was it an own idea from start to finish, or was it a result of a
cooperation, was it someone else’s idea, was it a result of involvement of a partner minicompany?)
 What is the added value of the joint venture?
 What was the impact of the product/service in the countries of the partnering companies?
 Did the partners gain knowledge of or experience in any or all of the areas as follows: trade
agreements, exchange rates, trade barriers, banking and customs issues, joint venturing?
 What lessons did the partners learn?
EwB Joint-Venture Final Report Template
“Souvenirs of Bison Land” is a souvenir shop that offers tourists both traditional and local objects.
With the help of the mixed company we will extend in the on-line trade domain.
While all the countries with touristic tradition have a business plan and earn a lot of money by selling
souvenirs, Romania hasn’t started such an industry yet. The souvenir manufacturers are few and they
don’t follow a clear strategy on what should be the defining plan for our country. For example: France
has got the Eiffel Tower, Netherlands has got tulips and wooden shoes. We have, in the best scenario
T-shirts with a hint of kitsch with Dracula. As a tourist in a foreign country you are “equiped” with 2
things: a camera, and money for souvenirs. But if you come in Romania, the odds are that you come
back with your money in your pocket untouched, because there is nothing you can buy that would
remind you of what you have visited and the reason this happens is very simple: “Romania doesn’t
have souvenir industry.”. In the Netherlands, for example, the souvenirs business has an annual sum
of 100 million euro. This is common in the other European countries.
The market complex: Handmade objects “Made in China”.
The Romanian handcrafted objects market is far from being called a market. There also are and
fewer proper artisans that have learned the craft from father to son and which are fewer, because
they don’t have the production means that would allow them to become competitive and develop
profitable business. On the other hand, “Made in China” Romanian handmade objects hold 50 % of
the market. The mixed company offers us an large opening to export, and we won’t be obliged to
create a store network to sell our products. As long as tourism develops and attracts more foreign
tourists, the handicrafts market will benefit.
ADDRESSING NEEDS OF STAKEHOLDERS
 Did the joint-venture explain or demonstrate the business practices it conducts to
effectively serve the communities, stakeholders, and customers?
 Did the joint-venture explain or demonstrate their practices related to conducting
operations in an ethical manner and to minimizing the impact on the environment?
 What was the impact of the joint venture efforts to address the needs of the stakeholders
and was the joint-venture able to explain or demonstrate it?
The idea of this business came from the needs of the community and from the poor
evaluation of the products of the handcrafters in a beautiful enviroment with high touristic potential;
the presence of Natural park “Vânători-Neamţ” , monasteries and well known memorial houses
placed near the “Bison Land” zone. In order to prevent the loss of some local handcrafts, to develop
the practice of theory, we will have activities life “Learn Doing”.
Therefore through practical activities organised with experts in this subject, grandparents or parents
that have any experience, young people will leran wearing, knitting with textile materials or twigs
and the development of the entrepreneurial spirit through selling the products within our mixed
company.
Through world co-operation between schools –ONGs we tried to develop volunteering abilities and
EwB Joint-Venture Final Report Template
the involvement of civil societies situation of handicapped persons.
The founding of our mixed company came from the idea of the youth to pay more attention to the
traditional art treasures from their villages and their grandparents ones. The particularity of the
traditional art from the “Bison Land” is the keeping of a remarkable archaism of forms. In some
houses from the villages situated in the “Bison Land” and the surroundings they still keep old pieces
from the folk costume, precious artistic values, inherited from our grandmothers and greatgrandmothers. All the clothes were crafted with the greatest care, as they were the main elements
attesting the hard work and skill of women, of social differentiation and age. The few elders who still
dress today, on holidays, in the traditional costume taken from the chest bring back the times gone
by.
Through this business we considered to replace the kitsch and products “made in China “ that
invaded the souvenir market in Romania, with genuine handcrafts , made by rural experts who got
their skills from father to son on, and who are fewer and fewer day by day, or handcrafts made by
young people who learned the job from the locals.
Concerning the actual use of the folk costume, although appreciated by foreign tourists, it can be
said, unfortunately, that nowadays, the Romanians, more rarely dress in the folk clothing. Used
especially by the elderly, in holidays, the folk costume became a rarity. The phenomenon appeared
as a result of the massive “civilisation” of the Romanian village, that led not only to the giving up of
his wearing, but also to giving its confection. For this reason, to stimulate the development of crafts
and the protection of the jobs that involve a large number of operations to be manually executed,
especially those with traditional aspect, including folk art and handmade objects, we considered
opportune our involvement in the achievement of “Souvenirs of Bison Land”. The products achieved
will be promoted and sold on the Enterprise Without Borders www.jaewb.org international trading
platform. The on-line store is a way to sell and promote handmade objects.