EDUCATORS ACADEMY SCHEDULE FOR INTERNATIONAL CONFERENCE
We have a fantastic line-up of Educators Academy programming chocked full of events benefiting your
research, teaching, and university’s PRSSA chapters.
FRIDAY, OCT. 25
5:45 to 7 p.m., PRSSA Adviser Session
Moderator: Bob “Pritch” Pritchard, APR, Fellow PRSA, University of Oklahoma
PRSSA advisers are invited to attend this session featuring a number of topics from advisers
from around the country. Presenters will share tips and best practices designed to strengthen
PRSSA chapters.
SATURDAY, OCT. 26
8:15 a.m. – 1 p.m., Super Saturday Pedagogical Panels
Location: Temple University, 1515 Market St, Philadelphia, PA 19102
Note: Prior registration required.
Fee: $40
4 p.m. – 6 p.m., PRSA Educators Academy Research and Posters Session
Note: Prior registration required. Free.
6 p.m. – 8 p.m., Educators Academy Reception
Location: TBD
Everyone is welcome to attend our annual reception where we will present the PRSA Educators
Academy Top Faculty Paper Award, the Betsy Plank Graduate Research Competition Award, and
the David Ferguson Award.
SUNDAY, OCT. 27
8:30 a.m. – 10 a.m., Educators Academy Business Meeting
Please join us for our annual business meeting of the Educators Academy.
11 a.m.–noon, Transitioning to Academe: Using Your Skills in the Classroom
Public relations education is in crisis with too many open teaching positions and too few Ph.D.’s
to fill them. Presenters will introduce the highly acclaimed “Learning to Teach” series offered by
the Educators Academy. They provide insight into how you can transition from the practice to
the classroom, and share their journey into academe as well as the plusses and minuses of
teaching.
Presenters: Bob “Pritch” Pritchard, APR, Fellow PRSA, University of Oklahoma
Jeanette Drake, Ph.D., APR, fellow PRSA, University of Findlay
Sandra C. Duhe, Ph.D., APR, Southern Methodist University
4:45 p.m.–6 p.m., The Best of PRSA’s Public Relations Journal of 2012—2013
PRSA’s Public Relations Journal is an open-access, online scholarly journal available at:
www.prsa.org/prjournal. This session features the “Top Five Articles” published in the Journal
during the past year and chosen by a sub-committee of the Journal’s Editorial Review Board.
Moderator: Donald K. Wright, Ph.D., APR, Fellow PRSA, Boston University
Presenters:
Why Women Earn Less Than Men: The Cost of Gender Discrimination in U.S. Public Relations.
David M. Dozier, Ph.D., San Diego State University, Bey-Ling Sha, Ph.D., APR, San Diego State
University, Hongmei Shen, Ph.D., San Diego State University
A Benchmark Analysis of the Strategic Use of Social Media for Fortune’s Most Admired U.S.
Companies on Facebook, Twitter and YouTube
Marcia W. DiStaso, Ph.D., Pennsylvania State University, Tina McCorkindale, Ph.D., Appalachian
State University
Evaluating Efficacy in Public Relations/Corporate Communication Programming: Towards
Establishing Standards of Campaign Performance
David Michaelson, Ph.D., Teneo Strategy, Donald K. Wright, Ph.D., APR, Fellow PRSA, Boston
University, Don W. Stacks, Ph.D., University of Miami
Feminization of the Film? Occupational Roles of Public Relations Characters in Movies
Cheryl Ann Lambert, Ph.D., Boston University, Candace L. White, Ph.D., University of Tennessee
at Knoxville
An Analysis of the Website Strategies of Top-Fee U.S.-Based Public Relations Agencies
John G. Wirtz, Ph.D., University of Illinois at Urbana-Champaign, Prisca Ngondo, Chico State
University
MONDAY, OCT. 28
10–11:15 a.m., Bridging the Gap Between Academics and Professionals Through Collaboration
Building partnerships between academics and professionals can be beneficial for both parties
through research, collaboration, speaking, internships and opportunities for professionals to
teach in the classroom. Presenters will discuss partnership strategies for academics and
professionals, tips for best practices to engage in collaboration, and solutions for how to best
prepare students and transition them into the workforce.
Presenters: Alisa Agozzino, Ph.D., Ohio Northern University
Sandra C. Duhe, Ph.D., APR, Southern Methodist University
Gemma R. Puglisi, American University
11:45 a.m.–1 p.m., Public Relations Research Showcase Presentations: Top Six Articles
This session showcases articles deemed the “Best of Miami—2013” from the annual
International Public Relations Research Conference. Presenters will converse with participants
about their research in a roundtable discussion.
Moderator: Don W. Stacks, Ph.D., University of Miami
Presenters: 140 Characters for Better Health: An Exploration of the Twitter Engagement of
Leading Nonprofit Organizations
Marcus Messner, Ph.D., Virginia Commonwealth University; Yan Jin, Ph.D., Virginia
Commonwealth University; Vivian Medina-Messner, Virginia Commonwealth University; Shana
Meganck, Virginia Commonwealth University; Scott Quarforth, Virginia Commonwealth
University; and Sally K. Norton, Virginia Commonwealth University
America’s Most Admired Companies Social Media Industry Divide
Marcia W. DiStaso, Ph.D., Pennsylvania State University; Tina McCorkindale, Ph.D., Appalachian
State University; and Alexa Agugliaro, Pennsylvania State University
Auto Recall Crisis, Framing, and Ethical Response: A Content Analysis of Toyota’s Failures
Shannon A. Bowen, Ph.D., University of South Carolina; and Yue Zheng, M.A., University of
South Carolina
Livestrong to Livewrong: Analyzing and Conceptualizing Sub-Arenas of Crisis Communication in
the Lance Armstrong Doping Crisis
W. Timothy Coombs, Ph.D., University of Central Florida; Sherry J. Holladay, Ph.D., University of
Central Florida; Finn Frandsen, Aarhus University; and Winnie Johansen, Ph.D., Aarhus
University
Measuring Social and Emerging Media Use in Public Relations Practice: Insights Based on an
Eight Year Longitudinal Analysis
Donald K. Wright, Ph.D., APR, Fellow PRSA, Harold Burson professor and chair in public
relations, College of Communication, Boston University; Michelle Drifka Hinson, ABD, University
of Florida
Spinning the Green Web: How Fortune 200 Companies Communicate Their Sustainability Efforts
Through Websites and Social Media
Denise Bortree, Ph.D., Pennsylvania State University, and Brenna Thorpe, Booz Allen Hamilton
5:30–7 p.m., Sections Connections Reception
Location: Hard Rock Café
Come and join your fellow educators for a chance to meet one another in a reception for all
PRSA sections.