BA Development Day 2015
The IIBA® New Zealand Chapter is pleased to announce that we are accepting proposals for presentations
and workshops for this year’s BA Development Day, to be held in Wellington, New Zealand on 16
November 2015.
The conference theme is “The Art and Science of Business Analysis”.
Presentation, Workshop and Lightning Talk Proposals
In addition to our standard call for presentations, including time allowed for questions, we are looking to
introduce a series of lightning talks (short 20 minute talks, similar to TEDx style).
The objective of the Lightning talks is to get your point across in an engaging way. Speakers submitting
presentations and workshops are also invited to submit proposals for lightning talks.
We are seeking presentation and workshop proposals for 60 and 90 minute presentations including time
allowed for questions.
Proposals should draw from the real world experiences of the New Zealand business analysis community.
This is a prime opportunity for practitioners and subject matter experts to share their knowledge and
experience with other professionals involved in business analysis. Important aspects to consider are what
you learned as a BA and what the audience will learn.
Successful proposals for presentations and workshops will receive one complimentary pass to BA
Development Day 2015 with no restrictions and speakers/facilitators are encouraged to attend the entire
day. Successful proposals for lightning talks will receive a discounted pass to the BA Development Day
2015.
Guidelines for Proposals

Proposals should include:
o an abstract of your presentation or workshop (500 words max);
o ideally a bullet point list of the order of your presentation/workshop;
o motivation for the topic, key talking points, and key take-aways for attendees; and
o describe which BABOK area(s) the proposal relates to.

Proposals may be submitted by an individual, or multiple individuals working together. In the case
of multiple individuals, at most two (2) complimentary passes to BA Development Day 2015 will be
provided.

Content should focus on real world stories and lessons learned from the field, which will enrich the
knowledge of attendees and help them to grow in their current role. For example: tips, tricks and
traps; case studies.

Presentation proposals are encouraged to include some interactive content for delegates attending
their presentation.
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BA Development Day 2015

Please ensure that you have clearance from the IP owner if you are presenting a case study.

Please ensure that your subject matter is relevant to the conference. Learning objectives must
relate to the conference theme.
How to submit your proposal


Use the template at the end of this document to submit your proposal.
Send proposals to speakers@badevelopmentday.com by Friday 5 June 2015.
Proposed Schedule
Activity
Date
Final date for presentation and workshop proposals
5 June 2015
Notification to successful applicants
12 June 2015
Notification to remaining applicants
19 June 2015
Meet and greet sessions with successful applicants regarding presentation content
Month of September
Final date for submission of presentation for audio visual set up where applicable
Friday 30 October
Conference Theme
The Art and Science of Business Analysis
As analysts, we need to combine systematic study of the structure and behavior of a business with creative
and imaginative techniques, to effectively identify and communicate the change required to solve business
problems.
The science of analysis involves the use of scientific method; identification of a problem, gathering data,
formulating a hypothesis and testing that hypothesis. As business analysts, we use well defined tools,
techniques and approaches to follow the scientific method to identify business change drivers and
requirements. The BABOK, reflecting current best practice, underpins the role of the BA providing the
means to conduct analysis in a reproducible form that can be scrutinized and critiqued.
The art of analysis – use of creative and imaginative skills and techniques (part of an analyst’s underlying
competencies) to create powerful engagement with stakeholders, shared understanding of the business
problem and opportunities, and to drive buy-in and commitment to business change. By recognizing that
every project is different and involves unique individuals, often with strong personalities, we are able to
appreciate the artistic and creative skills required to successfully navigate the pitfalls of any project.
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BA Development Day 2015
Both art and science are important to all business analysts, many of us are stronger in one than the other –
a balance of art and science helps us to be better business analysts. Supporting the right kind of change for
the business and stakeholders we are working with.
Why is this theme important?
In this conference we plan to explore how we can improve our own balance between art and science to
become a stronger BA.
Science gives us process, techniques, templates and measurability ensuring that BAs are able to
demonstrate that they have repeatable skills that are necessary to drive process improvement and gain the
respect and trust of other professionals. Practicing the science of business analysis ensures that the BA
develops the foundation knowledge to drive process improvement.
Art allows us to add value to the team and the process beyond the science of the profession. With these
skills the BA is successfully able to facilitate and act as the bridge between different members of the
project team as well as the myriad of stakeholders – ensuring that the team develops a business solution
that really does meet the business needs. Practicing the art of business analysis elevates the BA into a
leadership role, opening up all manner of opportunities.
Target Audience
We are expecting 200 attendees at the 2015 conference, which is the maximum for the venue.
The registration profile below is from the 2013 attendees.
Role
Consulting
Public
Sector
Health &
Education
Financial
Services
Other
Total
% by role
Business Analyst
27
18
2
13
9
69
46%
Senior Business
Analyst
13
7
4
10
8
42
28%
Consultant
8
2
10
7%
BA Leadership
1
1
2
3
3
10
7%
Other
4
7
3
2
4
20
13%
Total
53
35
11
28
24
151
35%
23%
7%
19%
16%
% by industry
group
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BA Development Day 2015
BA Development Day Presentation, Workshop and Lightning Talk Proposal
Form
Note that the details below will be uploaded to the BA Development Day website if your proposal is
successful.
Speaker/Facilitator Details (repeat this box if multiple speakers)
Name
Organisation and Role
Qualifications and
Accreditations
Profile
Max 200 words in paragraph form. Include links to linkedin, twitter, and other
sites as appropriate.
Photo
Attach photo
Presentation/Workshop/Lightning Talk (Please state which)
Title
Picture
Attach visual image that supports your presentation, workshop or lightning
talk. This image must be able to be published to the website without
copyright issues
Abstract
Max 500 words in paragraph or bullet point form
Learning Objective
Three key learning points or takeaways that attendees will gain. The points
must relate to the conference theme.
Target Audience & Size
Select one of: Beginner/Intermediate/Experienced.
BABOK Knowledge Areas
or Underlying Skills and
Competencies
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Logistics
Contact details
Email address, Skype address and/or cellphone number
Audio visual needs
You will need to use your own laptop. The venue will have microphone,
projector and flip charts. Please indicate any additional audio or visual
requirements for your presentation.
We will have recording equipment available. If you wish to have your
presentation recorded so it can be made available to IIBA members not able to
attend the conference, please make this known with your proposal
Anything else?
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