Contact: Timothy Swallow, 859.957.FILM
WorldCinema@fuse.net www.CincyWorldCinema.org
September 5, 2012 :: For Immediate Release
The British Arrows return to Cincinnati World Cinema for a third annual presentation.
Cincinnati is one of ten U. S. cities to host this prestigious and entertaining program.
AAF Cincinnati to present concurrent “Best of Cincinnati Advertising” exhibit.
Offering clever, creative, emotionally engaging stories
instead of hard sell, the 2012 British Arrows winners
are delightfully entertaining. The British Arrows
Awards (BAA) program is a collection of the
best made-in-the-UK adverts for world-wide
Television, Cinema and the Internet.
“Local creative professionals really enjoy the British
Arrows,” says Swallow, “they attend for inspiration and
to check out their competition in Europe.”
Sharing common attributes of imagination, wit
and visual brilliance, the BAA program covers a
broad range of products and brands. The
program melds themes of misdirection, reverse
psychology, a bit of sex and a lot of British
humor into a creative and entertaining package.
Why do thousands of people turn out to see this
program in New York, Los Angeles and a handful of
other markets? "It has something for everyone
and audiences love the variety," says Dean Otto,
assistant curator for film and video at the Walker in
Minneapolis, where thousands of patrons attend the
sold-out annual British Arrows screenings.
These award-winning ads and public service
announcements (PSAs) are little movies that tell
compelling stories. In the U.K. people don’t mind
buying but they do not want to be sold. With that in
mind, the Brits design their ads to be charming, induce a
smile, engage emotions and create rapport. Often, the
advertiser’s identity is not revealed until the final frames
– making it fun to guess the product involved.
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What:
The British Arrows Awards
Where: The Carnegie Arts Center,
1028 Scott Blvd., Covington KY.
When:
Saturday, September 22 and
Sunday, September 23, at 4:00 pm
and 7:30 pm each day.
Plus:
AAF Cincinnati presents “The
Best of Cincinnati Advertising,”
in the Carnegie Gallery, before each
screening and during intermission.
Social hour, cash bar and a la carte
entrées by the Europa Bistro & Café,
one hour before each screening.
“We’ve done our homework,” says CWC director Tim
Swallow. “With our annual Oscar Shorts & More events,
we added blocks of humorous commercials from
around the world, including prior-year British Arrows
winners. They’re just like short films and very funny –
our audiences loved them.”
Tix:
CWC will also introduce its audience to the work of
local agencies and production companies: AAF
Cincinnati will simultaneously host a video exhibition
– “The Best of Cincinnati Advertising” – in the
Carnegie Gallery, featuring award-winning locally
created Television and Internet spots and public service
announcements.
Info:
$10.00 advance, $12.00 door.
Students and ETA members - $10, door only.
Advance tickets are available online at
(CincyWorldCinema.org), by telephone
859 957 3456, at the Carnegie, Lookout
Joe Coffee Roasters, Coffee Emporium
Downtown and Sitwell’s Coffee House.
Still photos and video clips are available for
accredited media. Contact Tim Swallow
859 957 3456, worldcinema@fuse.net
or visit www.cincyworldcinema.org.
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EDITOR’S NOTES
About Cincinnati World Cinema
About AAF Cincinnati
An all-volunteer organization now in its eleventh year,
Cincinnati World Cinema showcases outstanding
motion pictures not normally shown in the metro area,
with a focus on those that explore the human condition
and celebrate cultural diversity. International,
independent, documentary and short films are typically
followed by discussions with filmmakers or local
authorities to enhance the educational experience.
Timothy Swallow, Executive Director, (859) 957-FILM,
worldcinema@fuse.net, www.cincyworldcinema.org
AAF Cincinnati (formerly known as Ad Club
Cincinnati) is a local nonprofit trade association for
people in the advertising industry. A staple in the
business community for 107 years, the AAF seeks to
provide better understanding of the function and value
of advertising while using industry talent and creativity
to advance the current standards of advertising. The
Cincinnati chapter is affiliated with the American
Advertising Federation, www.aaf.org.
Judy Thompson, Executive Director, (513) 984-9990,
jthompson@aafcincinnati.org
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www.aafcincincinnati.org