Marketing Manager
OPCO Description
XOS® is a leading manufacturer of application-specific x-ray analyzers, OEM sub-systems and xray optics. The company offers elemental analysis solutions that provide consumer safety and
customer efficiency in industries like petroleum, consumer products and environmental
compliance. XOS leverages its world leadership in x-ray optics to supply mission-critical
analyzers that measure environmental and product contaminants such as lead, cadmium,
chlorine, and sulfur. As a supplier to analytical instrument companies, XOS offers x-ray optics and
sub-systems to enhance analytical performance in x-ray instruments.
Danaher Corporation Overview
Danaher is a global science and technology innovator committed to helping our customers solve
complex challenges and improve quality of life around the world. Our family of world class brands
have unparalleled leadership positions in some of the most demanding and attractive industries,
including health care, environmental and communications. We are a globally diverse team of
66,000 associates in more than 125 countries united by a common culture and operating system,
the Danaher Business System, which serves as our ultimate competitive advantage. In 2013, we
generated $19.1 billion in revenue and our market capitalization exceeded $50 billion. We are
ranked #152 on the Fortune 200 and, during the past 20 years, our stock has outperformed the
S&P 500 Index by nearly 2,800 percent.
At Danaher, you’ll have the opportunity to build a career in a way no other company or
environment can duplicate. We’re innovative, fast-paced, results-oriented, and most importantly,
like to win. Why? Because it’s fun! But, when it comes to the development of our leaders and
associates, we’re serious. Our business is growing, and we need top talented people to keep
winning. The breadth and depth of our family of brands makes it possible for us to offer a variety
of dynamic and challenging career opportunities across multiple global industries. Working with
us, you’ll have the unique experience to learn the Danaher Business System, our common
operating system used to shape strategy, focus execution, align our people, and create
tremendous value for customers and shareholders. At Danaher, great people do extraordinary
things. Come join our winning team.
Position Overview
The primary role of the Marketing Manager is to develop, plan and execute long-term marketing
campaigns that build the XOS brand and drive sales of XOS products and services. This role will
require expertise, creativity and innovation to engage prospective customers, encourage longterm customer loyalty, and, ultimately, to drive growth for XOS. Reporting to the Director of
Marketing, the Marketing Manager ensures that customer-facing content is consistent with
company strategies, product messaging, and company brand standards. Collaborating with a
group of talented team members, the Marketing Manager implements and continuously improves
results through campaign strategies and tactics.
Essential Functions
 Working closely with Product Managers, Events Coordinator, the Sales team and
Application Engineers the Marketing Manager will guide the development and own the
execution of marketing campaigns, including product launches, customer-facing
programs and materials, advertising, email, direct mail, PR, web content, social media,
etc.
 Own the leads process, including lead generation, qualification, distribution, tracking and
ROI analysis; developing and executing lead nurturing and loyalty programs in the
process.
 Crafting digital marketing strategy and executing with consistent content management
across a variety of outlets, including website, social media, email, etc.
X-Ray Optical Systems, Inc.
15 Tech Valley Drive
Phone 518•880•1500 Fax 518•880•1510
East Greenbush, New York 12061
www.xos.com




Manage projects and vendor relationships with outside agencies, designers and
developers
Consistently monitor the ongoing success of Marketing activities based on clear metrics,
making adjustments to optimize results.
Document and keep up-to-date brand standards including style guide and visual brand
language.
Maintain and grow customer contact database.
Qualifications
 Bachelor’s degree from an accredited college or university is required. Degree in
marketing, communications, advertising, or design is preferable.
 A minimum of 3-to-5 years experience in marketing, PR, and/or advertising required.
 Strong team player with excellent interpersonal, listening, oral, and written
communications skills required.
 Strong project management, organizational and analytical skills, along with a
demonstrated ability to manage multiple projects simultaneously, required.
 Strong creative writing skills required. Must be able to develop compelling, yet concise,
customer communications, as well as proof and edit copy, layout, and design.
 Experience executing new product launches preferred.
 Experience in both business-to-business and business-to-consumer markets is desired.
 Experience with Microsoft Office required. HubSpot (or similar Marketing automation
software), WordPress, SalesForce, Visio and Illustrator desired.
 Position is based in East Greenbush, NY (Albany, NY area)
 Up to 10% travel.
X-Ray Optical Systems, Inc. takes affirmative actions as an equal opportunity employer to attract,
promote and retain the most fully-qualified candidates without regard to characteristics such as
race, color, national origin, religion, gender, age, marital status, disability, veteran status, citizenship
status, ancestry, sexual orientation or gender identity.
EEO M/F/V/D
X-Ray Optical Systems, Inc.
15 Tech Valley Drive
Phone 518•880•1500 Fax 518•880•1510
East Greenbush, New York 12061
www.xos.com