Product Manager
XOS – East Greenbush, NY
I.
Purpose of Position:
The Product Manager is responsible for developing, sustaining, and driving growth of
product lines in the Petroleum market for XOS. This growth will result from the use of
Voice of the Customer (VOC) research, application and market knowledge, and value
selling tools to
 Identify and define product and/or application opportunities
 Promote existing XOS product lines
 Work with Engineering and R&D to develop new products
The major output of these efforts will be the development of a well-defined product
roadmap designed to drive the organic growth, new product funnel, and profitability
goals of XOS.
The position will work closely with Regional Sales Managers (RSMs),
specification/regulatory groups and directly with our customer base. Clear VOC transfer
to engineering and operations teams will be required to manage and accelerate the
progression of new business projects.
II.
Essential Functions:
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Strategic Planning
 Develop product roadmaps to be formally presented annually in Product Line
Reviews with monthly updates in Product Planning Group meetings
 Identify, define, and prioritize new product development projects within his/her
product portfolio
 Support XOS Strategic Planning activities
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New Product Development
 Develop and maintain a deep understanding of customer needs/wants; user
personas; product capabilities, features & benefits; technology capabilities
 Conduct extensive VOC to better understand customers’ needs and create
precisely-defined product specifications that meet customers’ objectives
 Develop comprehensive business cases, including financial projections and VOC
that support the development of a new product
 Lead new product development projects through the product development
process and own the successful passing of Toll Gate (TG) meetings from TG 3 to
TG 6.
 Engage, influence and lead negotiations with customers toward
product/application/technology adoption
 Lead product launch plans on a global basis, including coordination with other
business functions and geographies
 Identify and engage with industry regulatory bodies on regional requirements;
play lead role in lobbying for initiatives toward technology adoption
III.
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Sustain and Grow
 Be accountable for the financial metrics and performance of assigned products
 Manage product business performance ensuring the product line meets or
exceeds the target revenue, profitability and growth targets of the product line
(including use of 4 Ps of Marketing: Product, Price, Place, Promotion)
 Build up the annual goals with measureable action plans; engage sales team to
prioritize and rationalize programs
 Active involvement in the generation and review of revenue, profit and growth
targets and forecasts based on market share, product dynamics and market
trends for the applicable product lines
 Competitor analysis and monitoring including planning and executing responses
to competitor activities
 Work closely with sales and marketing leadership to assist in the development of
sales strategy and channel for the product portfolio
 Deliver marketing message to applicable markets, customers, and commercial
teams through direct communication and training
 Define go-to-market strategies for product portfolio by partnering with sales and
marketing leadership, and other product team members
 Develop and own all value selling tools for applicable product lines:
 Develop monetization tools
 Investigate, uncover, and summarize competitive data and relevant
market data
 Ensure tools are available and utilized in the field by the Sales team and
Channel partners
 When necessary, assist sales team in closing out large projects
 Develop training program, train Sales team, Channel partners and Technical
Support Engineers in the product differentiation and target segments/applications
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Other Non essential Functions
 Other duties as assigned
Education and Experience Requirements:
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Bachelor’s degree from an accredited college or university is required; Bachelor’s in
Chemistry/Engineering/Physics and/or MBA is strongly preferred
A minimum of 2 years of product management/product marketing experience
preferred with demonstrated success in product positioning, market sizing,
segmentation and analysis
In-depth knowledge and experience in the Petroleum industry is highly desired, but
not required
Logical thinker able to balance long-term strategic viewpoint with tactical execution
Must be a clear and concise communicator with superior presentation, writing, and
listening skills
Consummate team player with excellent interpersonal skills able to develop
relationships and influence at all levels, including with customers and industry
organizations
Effective command of Microsoft Office required. Experience with SalesForce,
WordPress, and Marketing Automation (e.g. HubSpot, Marketo, Eloqua) a plus
Estimated travel is 20-30% domestic and international
Position is based in East Greenbush, NY (Albany, NY area)
XOS takes affirmative actions as an equal opportunity employer to attract, promote and retain the
most fully qualified candidates without regard to characteristics such as race, color, national
origin, religion, gender, age, marital status, disability, veteran status, citizenship status, ancestry,
sexual orientation or gender identity.
We are an Equal Opportunity Employer, including disabled and vets.