VILLANOVA UNIVERSITY
VILLANOVA SCHOOL OF BUSINESS
VSB 3008-003: OPERATIONS MANAGEMENT
Spring 2012
Dr. Matthew J. Liberatore
Office: 3072 Bartley Hall
Office Phone No.: (610) 519-4390
E-mail address: matthew.liberatore@villanova.edu
Class web site: http://www.homepage.villanova.edu/matthew.liberatore/VSB3008
Class schedule: Tuesdays and Thursdays: 1:00 pm – 2:15 pm, BH 034
Office hours: Tuesdays and Thursdays 2:15 p.m. – 3:30 p.m. and by appointment
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SYLLABUS
DESCRIPTION:
Concepts and techniques for problems in manufacturing and service
organizations. Topics: decision making, forecasting, resource allocation,
project management, quality, materials management, technology, and
strategy.
F. Robert Jacobs and Richard B. Chase, Operations and Supply Chain
Management, 13th ed., McGraw - Hill Irwin, New York, New York,
2011. ISBN-13: 978-0-07-352522-8.
Other readings/cases will be distributed in class or electronically.
SOFTWARE:
Excel for forecasting, quality, and inventory/materials/production
management applications; and Microsoft Project for project management.
PREREQUISITES:
VSB 2005, Business Statistics
It is the student’s responsibility to be certain that the prerequisites have
been successfully completed. If at any time during the semester it is
determined that a student has not completed the prerequisites, the student
can be administratively dropped from the course without credit or tuition
refund.
PERIODICALS:
Articles on operations management topics appear in many business
journals, including the following: Production and Inventory Management,
Journal of Operations Management, Omega, Interfaces, International
Journal of Production and Operations Management, Operations
Management Review, Supply Chain Management Review, Journal of
Supply Chain Management, Journal of Business Logistics, Production and
Operations Management, Quality Management Journal, Quality Progress,
and The Wall Street Journal.
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COURSE OBJECTIVES:
1.
To gain an understanding of the critical role and the contributions made by operations
managers in manufacturing and service firms.
2.
To become familiar with the responsibilities and activities of operations managers and
their interaction with other functions of business.
3.
To learn how to use and apply key tools and techniques that operations managers use in
making decisions.
METHOD:
This course stresses the factors that impact the performance of operations managers and the
methods that have value to them. The course includes lectures and discussion of theory and
hands-on, practical exercises to provide both a sound base of learning and an opportunity to test
and develop skill. Students are expected to read the material, be prepared for each class, and
participate in class discussions. Software is used to support the quantitatively intensive topics.
Global and ethical issues will be integrated throughout the class. Students who do not participate
in the Gazoggle Game or the Beer Game will be given an alternate assignment to complete for
each game missed. Students will form teams to work on the various assignments and
presentations.
EXAMINATIONS:
Examinations 1 and 2 are unit exams that include quantitative and qualitative questions.
Examination 3 is a “semi-cumulative” final similar in structure to the first two examinations. It
includes new material covered after the second exam, and selected topics from the first two
exams. The instructor will note these topics.
No makeup examinations will be given. Points associated with missed exams will be added to
the final examination. All students are required to take the final examination as scheduled.
Failure to take the final examination will result in a grade of F for the course.
ASSIGNMENTS, ATTENDANCE, AND CLASS PARTICIPATION:
The purpose of the homework is to help you develop skill in learning the material, solving the
problems, using the software, and preparing for the examinations. Each student will be asked to
present the solutions of selected homework problems and discussion questions to the class. The
student must submit an electronic file with their solution to the instructor prior to class.
Homework solutions will be distributed electronically.
Student teams will work on the cases and submit written solutions to selected cases. Each team
will be asked to present one of the assigned cases to the class. These presentations are limited to
ten minutes and should cover the case background and address the case questions posed.
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Each student team will be assigned one operations management article for class presentation.
These presentations are limited to ten minutes and should cover the salient points in the articles,
and the teams will address questions from the class.
Other assignments based on class games or exercises may be given.
Students are expected to make every effort to attend all classes. Missing more than two classes
during the semester will reduce your class participation grade. Students must be present when
their team is presenting an assigned case or article. Not being present will reduce the student’s
grade for that assignment by 30 points.
CELL PHONES, WEB SURFING AND LAPTOPS:
It is important to display courtesy and respect towards others during class. Please turn off all cell
phones prior to the start of class. Please do not surf the web, text message, or email during class.
If you need to make or receive a call or if you feel you must surf the web, text message, or
answer emails, please excuse yourself and leave the class room. Your laptop should not be
turned on unless you are following the PowerPoint or electronic materials are being used by the
instructor.
GRADING:
Assignments, attendance, and class participation
Examination 1
Examination 2
Final Examination
Total
20%
25%
25%
30%
100%
Mid term and final grade ranges:
100 -- 93
A
92 -- 90
A89 -- 87
B+
86 -- 83
B
82 -- 80
B79 -- 77
C+
76 -- 73
C
72 -- 70
C69 -- 67
D+
66 -- 63
D
62 -- 60
D59 -F
ACADEMIC INTEGRITY POLICY: The Code of Academic Integrity of Villanova University
addresses cheating, fabrication of submitted work, plagiarism, handing in work completed for
another course without the instructor’s approval, and other forms of dishonesty. For the first
offense, a student who violates the Code of Villanova University will receive 0 points for the
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assignment. The violation will be reported by the instructor to the Dean’s office and recorded in
the student’s file. In addition, the student will be expected to complete an education program.
For the second offense, the student will be dismissed from the University and the reason noted
on the student’s official transcript.
DISABILITY: If you have a disability that may affect your success in this course and wish to
discuss academic accommodations, please arrange to meet with me as soon as possible and not
later than the end of the second week of the semester.
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COURSE OUTLINE
Items in italics are supplemental to the text.
1. STRATEGY
Ch. 1
INTRODUCTION TO THE FIELD
Why study operations and supply chain management; transformation processes defined;
operations for services and goods; efficiency, effectiveness, and value; current issues; HarleyDavidson Internet exercise; face game
Ch. 2
STRATEGY AND SUSTAINABILITY
Operations and supply chain strategy; sustainable strategy; competitive dimensions; order
qualifiers and winners; strategic fit; strategy framework; productivity measures and performance;
text case: The Tao of Timbuk2
Ch. 10
PROJECT MANAGEMENT
Definition of project management; structuring projects; objective setting; work breakdown
structure; project control charts; structuring projects; network planning and critical path analysis;
time-cost analysis; project analysis using MS Project; text case: The Campus Wedding (A) and
(B); additional case: XYZ Corporation
2. PROCESS SELECTION, ANALYSIS, AND DESIGN
Ch. 5
PROCESS ANALYSIS
Process analysis (concepts); process flowcharting; types of processes; measuring process
performance; process analysis examples; production process mapping; process throughput time
reduction; text case: Kristen’s Cookie Company (A)
Case
Case
PROCESS PERFORMANCE MEASURES
H. R. ANNA COMPANY
Performance measures used in process analysis, including capacity, bottlenecks, utilization, the
effects of setup reduction, and batch size.
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Ch. 6
PRODUCTION PROCESSES
Production processes; organizing production processes; push-pull; designing a production
system; break-even analysis
Ch. 7
SERVICE PROCESSES
The nature of services; an operational classification of services; designing service organizations;
structuring the service encounter: service-system design matrix; service blueprinting and failsafing; three contrasting service designs; managing customer –introduced variability; text case:
Pizza USA
Ch. 8
HEALTH CARE PROCESSES
The nature of health care operations (layout, capacity, scheduling, quality, supply chains,
inventory); performance measures; trends in health care; Dr. Martin’s Office case
Ch. 9
SIX SIGMA QUALITY
Total quality management; quality specifications and quality costs; six-sigma quality; the Shingo
system: fail-safe design; ISO 9000 and ISO 14000; external benchmarking for quality
improvement; text case: Hank Kolb, Director of Quality Assurance; additional case: ISO 14001
Implementation at Mt. Baker Products
Ch. 9A
PROCESS CAPABILITY AND SPC
The nature of variation; process capability; process control procedures; Excel applications; bean
bag toss game
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3 SUPPLY CHAIN PROCESSES
CH. 11
GLOBAL SOURCING AND PROCUREMENT
Strategic sourcing; bullwhip effect; outsourcing; green sourcing; total cost of ownership;
measuring sourcing performance; text case: Pepe Jeans; beer game
CH. 13
LEAN AND SUSTAINABLE SUPPLY CHAINS
Lean logic; the Toyota Production System; lean supply chains; value stream mapping; lean
supply chain design principles; lean services
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4. SUPPLY AND DEMAND PLANNING
Ch. 15
DEMAND MANAGEMENT AND FORECASTING
Demand management; types of forecasting; components of demand; time series analysis (simple
moving average, exponential smoothing, error analysis, linear regression, seasonality analysis
through decomposition); web-based forecasting; Excel applications; case: Wachovia Bank &
Trust Company, N.A.: Piedmont Operations Center Scheduling
Ch. 17
INVENTORY CONTROL
Definition of inventory; purposes of inventory; inventory costs; independent vs. dependent
demand; inventory systems (single-period, multi-period); fixed-order quantity models; fixedtime period systems; inventory control and supply chain management; ABC inventory planning;
inventory control in services; Excel applications; text case: Hewlett-Packard – Supplying the
Desk-Jet Printer in Europe; Gazoggle Game
Ch. 16
SALES AND OPERATIONS PLANNING
What is sales and operations planning; overview of sales and operations planning activities; the
aggregate operations plan; aggregate planning techniques; Excel applications
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