Brand Guidelines & Nomenclature TABLE OF CONTENTS BRAND GUIDELINES ........................................................................................................................................... 3 Company Name | CRR Global ...................................................................................................................... 3 Logo Rules ...................................................................................................................................................... 3 Email Signature .............................................................................................................................................. 4 NOMENCLATURE | HOW TO REFER TO OUR WORK ....................................................................................... 5 Intellectual Property ....................................................................................................................................... 5 Course Names ................................................................................................................................................ 6 ICF CREDENTIALS............................................................................................................................................... 7 Accredited Coach Training Programs (ACTP) .............................................................................................. 7 PRICE LIST .......................................................................................................................................................... 8 Individual Courses ......................................................................................................................................... 8 Packages ......................................................................................................................................................... 8 © Copyright 2011 | Brand Guidelines & Nomenclature 2 BRAND GUIDELINES Company Name | CRR Global The name of our company is CRR Global, Inc. For corporate contracts or formal documents, we can include the Inc. In most cases, CRR Global is sufficient. CRR is not okay to use. Old documents will have CRRGlobal (one word) in them. Please do a Find/Replace to catch all of the instances of CRRGlobal and replace them with CRR Global. We believe that this change will make the company name more legible. We have also ceased using the phrase, Center for Right Relationship. It was confusing for the marketplace to have to remember ORSC, CRR Global and Center for Right Relationship. Logo Rules Black and white “square” logo Use for vertical orientation. Black and white “rectangle” logo Use for horizontal orientation. Two-color “square” logo Use for vertical orientation (like our profile page on Facebook) Two-color “rectangle” logo Use for horizontal orientation (like in our email signatures and document headers) © Copyright 2011 | Brand Guidelines & Nomenclature 3 Email Signature Set your default text in your email signature to Lucinda Sans 9 pt and copy and paste the signature below and paste into your Outlook signature. Sincerely, Angie Feehan | Marketing Director 866.435.5939 | (01) 707.534.3239 | CRRGlobal.com An ICF Accredited Coach Training Provider Website and Business Cards You can use one of the following logos if you are ORSC Certified on your website and business cards. Online Profiles (Facebook Thumbnail) You can use the following logo if you want to start a LinkedIn group or a Facebook community page. © Copyright 2011 | Brand Guidelines & Nomenclature 4 NOMENCLATURE | HOW TO REFER TO OUR WORK Intellectual Property The Third Entity™ (that which exists outside of and as a result of a relationship: could be a relationship between self and object, pairs, teams or entire organization. It has its own “personality,” agenda and purpose. Awareness of it is a requirement of Relationship Systems Intelligence) the Third Entity (to be used only after the TM/capitalized The version has been introduced in the document) ORSC™ (to be used as the first instance of ORSC on a document) ORSC (to be used only after the TM version of the abbreviation has been introduced in the document) Organization and Relationship Systems Coaching™ (the umbrella term that refers to all curriculum developed by CRR Global that is based on ORSC Theory) Organization and Relationship Systems Coaching (to be used only after the TM version of the abbreviation has been introduced in the document when the audience is coaches) Organization and Relationship Systems Work (to be used when the audience is HR/OD/Corporate Training consultants) Relationship Systems Coaching (use this phrase in documents that are written for coaches) Relationship Systems Approach (use this phrase in documents that are written for OD/HR folks) Relationship Systems Theory (pertains to the body of work developed by Faith Fuller and Marita Fridjhon, founders of CRR Global) Relationship Systems Intelligence (the ability to access the “voice of the system,” collaborate with others, shift from an individual to a group paradigm) ORSC Certified Coach (how to refer to oneself upon completing certification) ORSCC (credential to be added to name in email signatures, business cards, profiles, etc.) Center for Right Relationship (retired—do not use) © Copyright 2011 | Brand Guidelines & Nomenclature 5 Course Names Fundamentals of ORSC™ Intelligence: a Roadmap for Change™ Geography: Roles & Structure™ Path: Vision & Potential™ Systems Integration: Moving Toward Mastery™ Alchemy™ ORSC™ Certification Organization & Relationship Systems at Work (new name for OD Fundamentals) Hot Stuff (telecourse) Right Stuff (telecourse) Surfing the Storm (telecourse) The Inside Team (telecourse) Domain of Teams (one-day workshop) Constellating a System (one-day workshop) © Copyright 2011 | Brand Guidelines & Nomenclature 6 ICF CREDENTIALS CRR Global is an ICF accredited coach training provider. Many of our courses carry CCEUs (Continuing Coaching Education Unit). A CCEU is 60 minutes of direct educational contact with an instructor. Selfstudy doesn’t count toward CCEUs, and CCEUs can’t be rounded up or down. Fundamentals of ORSC or ORS at Work 12 ICF CCEUS Intelligence 18 ICF CCEUs Geography 18 ICF CCEUs Path 18 ICF CCEUs Systems Integration 18 ICFCCEUs ORSC Certification 99.5 ICF CCEUs ORSC Universe (Fundamentals thru Certification) 183.5 ICF CCEUs Hot Stuff (telecourse) 6 ICF CCEUs Right Stuff (telecourse) 6 ICF CCEUs Surfing the Storm (telecourse) 6 ICF CCEUs The Inside Team (telecourse) 15 ICF CCEUs Certificate for Fundamentals or ORS at Work Certificate for Series (72) Certificate & Letter of Completion Accredited Coach Training Programs (ACTP) A minimum of 125 hours of coach-specific training Training on all ICF Core Competencies and the ICF Code of Ethics A minimum of 6 observed coaching sessions with an experienced coach A comprehensive final exam that evaluates a student's coaching competency Certified graduates of ACTPs (like our ORSC Universe Program) may apply for an ACC or PCC credential using the ACTP graduate application. Students who complete some, but not all, of an ACTP may apply for a credential using the Portfolio application. The completed hours are considered ACSTH. All portions of an ACTP are also pre-approved as CCEUs for the purpose of renewing a credential. © Copyright 2011 | Brand Guidelines & Nomenclature 7 PRICE LIST Individual Courses The prices below reflect the single-payment option. We do offer our students payment plans so they can pay over time; the total price of a course paid in installments is higher than the price listed below. Please refer any questions about payment plans to CRR Global’s corporate office. Fundamentals in ORSC $499 Intelligence $1499 Geography $1499 Path $1499 Systems Integration $1499 ORSC Certification $7449 Organization & Relationship Systems at Work $499 Alchemy $1050 per person or $2000 for a pair The Inside Team $695 EBP/$795 Packages The prices below reflect a single-payment option for packages (multiple courses purchased together). ORSC Training Course Series with Fundamentals* $5275 (saves $1220) ORSC Training Course Series sans Fundamentals* $4976 (saves $1020) ORSC Universe (Fundamentals thru Certification) $12,729 (saves $1220) * Students who purchase the entire ORSC Series (with or without Fundamentals) receive four complimentary 60minute coaching sessions with an ORSCC coach, a $1200 value. Specials The Leadership Circle Offer $349 for Fundamentals or ORS @ Work Refresher Rate $100 for Fundamentals if you’re retaking the course Refresher Rate $250 for ORS @ Work if you’re retaking the course Refresher Plus One $100 for ORS @ Work if you’re bringing a full-paying colleague ($499) © Copyright 2011 | Brand Guidelines & Nomenclature 8