brand guidelines

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Brand Guidelines &
Nomenclature
TABLE OF CONTENTS
BRAND GUIDELINES ........................................................................................................................................... 3
Company Name | CRR Global ...................................................................................................................... 3
Logo Rules ...................................................................................................................................................... 3
Email Signature .............................................................................................................................................. 4
NOMENCLATURE | HOW TO REFER TO OUR WORK ....................................................................................... 5
Intellectual Property ....................................................................................................................................... 5
Course Names ................................................................................................................................................ 6
ICF CREDENTIALS............................................................................................................................................... 7
Accredited Coach Training Programs (ACTP) .............................................................................................. 7
PRICE LIST .......................................................................................................................................................... 8
Individual Courses ......................................................................................................................................... 8
Packages ......................................................................................................................................................... 8
© Copyright 2011 | Brand Guidelines & Nomenclature
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BRAND GUIDELINES
Company Name | CRR Global
The name of our company is CRR Global, Inc. For corporate contracts or formal documents, we can
include the Inc. In most cases, CRR Global is sufficient. CRR is not okay to use. Old documents will have
CRRGlobal (one word) in them. Please do a Find/Replace to catch all of the instances of CRRGlobal and
replace them with CRR Global. We believe that this change will make the company name more legible.
We have also ceased using the phrase, Center for Right Relationship. It was confusing for the
marketplace to have to remember ORSC, CRR Global and Center for Right Relationship.
Logo Rules
Black and white “square” logo
Use for vertical orientation.
Black and white “rectangle” logo
Use for horizontal orientation.
Two-color “square” logo
Use for vertical orientation (like our profile page
on Facebook)
Two-color “rectangle” logo
Use for horizontal orientation (like in our email
signatures and document headers)
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Email Signature
Set your default text in your email signature to Lucinda Sans 9 pt and copy and paste the signature
below and paste into your Outlook signature.
Sincerely,
Angie Feehan | Marketing Director
866.435.5939 | (01) 707.534.3239 | CRRGlobal.com
An ICF Accredited Coach Training Provider
Website and Business Cards
You can use one of the following logos if you are ORSC Certified on your website and business cards.
Online Profiles (Facebook Thumbnail)
You can use the following logo if you want to start a LinkedIn group or a Facebook community page.
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NOMENCLATURE | HOW TO REFER TO OUR WORK
Intellectual Property
The Third Entity™
(that which exists outside of and as a result of a
relationship: could be a relationship between self and
object, pairs, teams or entire organization. It has its own
“personality,” agenda and purpose. Awareness of it is a
requirement of Relationship Systems Intelligence)
the Third Entity
(to be used only after the TM/capitalized The version has
been introduced in the document)
ORSC™
(to be used as the first instance of ORSC on a document)
ORSC
(to be used only after the TM version of the abbreviation
has been introduced in the document)
Organization and Relationship Systems Coaching™
(the umbrella term that refers to all curriculum
developed by CRR Global that is based on ORSC Theory)
Organization and Relationship Systems Coaching
(to be used only after the TM version of the abbreviation
has been introduced in the document when the audience
is coaches)
Organization and Relationship Systems Work
(to be used when the audience is HR/OD/Corporate
Training consultants)
Relationship Systems Coaching
(use this phrase in documents that are written for
coaches)
Relationship Systems Approach
(use this phrase in documents that are written for OD/HR
folks)
Relationship Systems Theory
(pertains to the body of work developed by Faith Fuller
and Marita Fridjhon, founders of CRR Global)
Relationship Systems Intelligence
(the ability to access the “voice of the system,”
collaborate with others, shift from an individual to a
group paradigm)
ORSC Certified Coach
(how to refer to oneself upon completing certification)
ORSCC
(credential to be added to name in email signatures,
business cards, profiles, etc.)
Center for Right Relationship
(retired—do not use)
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Course Names
Fundamentals of ORSC™
Intelligence: a Roadmap for Change™
Geography: Roles & Structure™
Path: Vision & Potential™
Systems Integration: Moving Toward Mastery™
Alchemy™
ORSC™ Certification
Organization & Relationship Systems at Work (new name for OD Fundamentals)
Hot Stuff (telecourse)
Right Stuff (telecourse)
Surfing the Storm (telecourse)
The Inside Team (telecourse)
Domain of Teams (one-day workshop)
Constellating a System (one-day workshop)
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ICF CREDENTIALS
CRR Global is an ICF accredited coach training provider. Many of our courses carry CCEUs (Continuing
Coaching Education Unit). A CCEU is 60 minutes of direct educational contact with an instructor. Selfstudy doesn’t count toward CCEUs, and CCEUs can’t be rounded up or down.
Fundamentals of ORSC
or ORS at Work
12 ICF CCEUS
Intelligence
18 ICF CCEUs
Geography
18 ICF CCEUs
Path
18 ICF CCEUs
Systems Integration
18 ICFCCEUs
ORSC Certification
99.5 ICF CCEUs
ORSC Universe (Fundamentals thru Certification)
183.5 ICF CCEUs
Hot Stuff (telecourse)
6 ICF CCEUs
Right Stuff (telecourse)
6 ICF CCEUs
Surfing the Storm (telecourse)
6 ICF CCEUs
The Inside Team (telecourse)
15 ICF CCEUs
Certificate for Fundamentals
or ORS at Work
Certificate for Series (72)
Certificate & Letter of
Completion
Accredited Coach Training Programs (ACTP)

A minimum of 125 hours of coach-specific training

Training on all ICF Core Competencies and the ICF Code of Ethics

A minimum of 6 observed coaching sessions with an experienced coach

A comprehensive final exam that evaluates a student's coaching competency
Certified graduates of ACTPs (like our ORSC Universe Program) may apply for an ACC or PCC credential
using the ACTP graduate application.
Students who complete some, but not all, of an ACTP may apply for a credential using the Portfolio
application. The completed hours are considered ACSTH.
All portions of an ACTP are also pre-approved as CCEUs for the purpose of renewing a credential.
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PRICE LIST
Individual Courses
The prices below reflect the single-payment option. We do offer our students payment plans so they
can pay over time; the total price of a course paid in installments is higher than the price listed below.
Please refer any questions about payment plans to CRR Global’s corporate office.
Fundamentals in ORSC
$499
Intelligence
$1499
Geography
$1499
Path
$1499
Systems Integration
$1499
ORSC Certification
$7449
Organization & Relationship Systems at Work
$499
Alchemy
$1050 per person or $2000 for a pair
The Inside Team
$695 EBP/$795
Packages
The prices below reflect a single-payment option for packages (multiple courses purchased together).
ORSC Training Course Series with Fundamentals*
$5275 (saves $1220)
ORSC Training Course Series sans Fundamentals*
$4976 (saves $1020)
ORSC Universe (Fundamentals thru Certification)
$12,729 (saves $1220)
* Students who purchase the entire ORSC Series (with or without Fundamentals) receive four complimentary 60minute coaching sessions with an ORSCC coach, a $1200 value.
Specials
The Leadership Circle Offer
$349 for Fundamentals or ORS @ Work
Refresher Rate
$100 for Fundamentals if you’re retaking the course
Refresher Rate
$250 for ORS @ Work if you’re retaking the course
Refresher Plus One
$100 for ORS @ Work if you’re bringing a full-paying colleague ($499)
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