Norbain announce partnership with Digital Barriers
18th November 2014, Reading UK
Norbain is pleased to announce that it can now offer customers the innovative SafeZone-edge video
analytics app from Digital Barriers, the specialist provider of advanced surveillance technologies.
SafeZone-edge is the first product in its class to deliver performance comparable to that of
conventional server-based analytics. It features exceptional detection accuracy and minimal false
alarms, yet can be installed quickly and easily onto compatible AXIS cameras. It is UK Government
certified (under the i-LIDS® scheme), and is designed to protect both secure facilities and vulnerable
commercial sites.
In addition to reliable performance, SafeZone-edge has been designed with a relentless focus on
ease of deployment, affordability and scalability. The innovative auto-calibration feature dispenses
with complex scene calibration tasks, allowing multiple cameras to be installed quickly and without
fuss.
Intelligent processing ensures reliable operation, adapting automatically to seasonal and
environmental conditions (variable illumination, shadows, weather) that can otherwise cause
nuisance alarms. In a real-life operational test conducted over the course of a week, replacement of
a VMD solution with SafeZone-edge resulted in a nuisance alarm reduction of 10,000+ to just 1.
Simon Moore, Buyer – CCTV and Intrusion Products for Norbain, comments: “Norbain is excited to
announce this partnership and we consider the talented team at Digital Barriers to have developed a
truly innovative product that will help change the face of the analytics market. We believe our strong
pedigree distributing Axis aligns us perfectly to deliver SafeZone-edge to the market and we look
forward to sharing this exciting new brand with our customers.”
Dan Meyrick, Sales and Business Development Lead for SafeZone-edge, comments: “Digital Barriers
are extremely happy to welcome Norbain as a SafeZone-edge distribution partner. We are looking
forward to working closely with the Norbain team to marry the capabilities of this innovative new
product with their extensive market knowledge and reach.”
For more information, please speak with your Norbain Account Manager, or contact us at
info@norbain.com, or 0118 912 5000. For the latest news and events, please follow us on Twitter.
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Norbain SD Ltd
Norbain is one of the UK’s most successful distributors of CCTV, IP, Access Control and Intruder
Detection solutions.
As well as being an authorised distributor of over 90 of the World’s leading electronic security
brands, Norbain is also the home of Vista, the UK’s largest selling range of CCTV equipment.
Headquartered in Reading, Berkshire, the company operates throughout the UK at its distribution
and service centres in Ashton and Blackpool. Innovation Centres are also available for product
Norbain SD Ltd · Tel: +44 (0)118 944 0123 · Fax: +44 (0)118 944 0999 · Email: marketing@norbain.com · Web: www.norbain.com
demonstrations at Winnersh, Ashton and Dublin. Each year, Norbain’s International Sales Division
sells into 77 countries across five continents.
Marketing Contact:
Caroline Kitchin
Tel: 0118 9125306
Email: caroline.kitchin@norbain.com
Norbain SD Ltd · Tel: +44 (0)118 944 0123 · Fax: +44 (0)118 944 0999 · Email: marketing@norbain.com · Web: www.norbain.com