2010 X*mas Newsletter

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Media Information
For Immediate Release
K11 Art Mall Presents Exhibition during Holiday Season to Promote Polar Conservation
Featuring Hong Kong’s Largest Art Installation Themed on Polar Bear
Rare Images and Footage from Dr Rebecca Lee’s Explorations Raises Awareness
(11 November 2013, Hong Kong) K11 Art Mall today unveiled Hong Kong’s largest-ever art installation
themed on the polar bear, the highlight of Polar Power Love Our Planet, a large-scale art exhibition running
from 13 November 2013 to 6 January 2014 during the year-end holiday season. Beijing-based design duo Fake
Studio was commissioned by K11 Art Foundation (KAF) to create the 6.5-metre tall installation, with the aim of
transforming Christmas into a season for reflecting on the impact of human activities on our precious planet.
Also included in Polar Power Love Our Planet are: an exhibition of rare arctic photographs and footage by
famed local explorer Dr. Rebecca Lee; Mood Indigo, Fake Studio’s first solo exhibition in Hong Kong; a show
of eco-themed works by Pengguin, a local design group; as well as free art and design workshops open to the
public.
K11 Art Foundation (KAF) strives to be a sustainable incubating force for the development of art, design and
creativity in support of K11’s core value of Art • People • Nature. “We commissioned Polar Power because we
wanted to use art as a vehicle during the heart-warming holiday season to raise awareness of our impact on
nature. Our hope is to transform Christmas into a time not only for sharing with friends and family, but also for
thinking about how we can help protect nature. We are thrilled that Fake Studio has created such an engaging
and spectacular installation,” said Mr Adrian Cheng, Chairman of K11 Art Foundation. “In addition, KAF’s
reach extends to Shanghai’s K11 Art Mall where new media artist Liu Zhenchen presents his enigmatic
Kaleidoscope – an endless combination of patterns from a kaleidoscope that will be projected on various
locations at the mall, creating a festive and jovial atmosphere,” Cheng added.
Standing at 6.5 metres tall in the middle of K11 Piazza, Polar Power is an intricate metal structure in the shape
of a polar bear with glowing UV light effects and a bright red heart. Located near the polar bear installation are
two “iceberg” platforms, which will light up when someone steps onto it to make a pledge to help save the planet.
Adding to the atmosphere, the polar bear’s bright red heart will turn and glow, backed by artificial snow effects
and cool, elegant music at designated times during November and December. As shoppers pass by the Polar
Power installation, a surprise message will flash across the giant TV wall above.
“We are honoured to be commissioned by K11 Art Foundation to present our work at such a meaningful
exhibition. The polar bear has become an icon of the impact of global climate change on the arctic, which is why
we chose it as the theme of our installation. Thanks to K11 Art Mall for hosting our first solo exhibition in Hong
Kong, art and design lovers will also have a chance to encounter a number of our works that explore shapes and
colours, as well as seasonal concepts like ‘joy’ and ‘gift’,” said Ms Fang Er, the founder member of Fake Studio.
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To enable the public to learn more about the arctic environment and the importance of arctic conservation, K11
Art Mall worked with famed local explorer Dr Rebecca Lee for a multimedia presentation of rare images and
footage from her excursions to the arctic region. The public will be able to see poignant images of polar bears
and other iconic scenes from northernmost areas of the planet. Dr Lee has also prepared recorded messages
about her encounters with polar bears and the importance of arctic conservation.
Giving the event a more global context, K11 has partnered with retailer brands from 10 different countries to
present a journey of ten one-metre tall branded polar bear installations through which visitors can learn about the
green policies and initiatives of the represented countries.
In addition to the Polar Power installation, K11 Art Mall will also host Mood Indigo, Fake Studio’s first solo
exhibition in Hong Kong, as well as Green Wish!, an exhibition of works by local design duo Pengguin using
the traditional Christmas colours of red and green to symbolize ecological crisis and their hope for a greener
planet.
During Polar Power Love Our Planet, K11 Art Mall will also present two free art and design workshops. In
Upcycled Paper Bowtie Workshop, local designer Mary Wrong will guide participants in creating handcrafted
bowtie accessories with old newspapers. Participants of Upcycling Ukulele Workshop, on the other hand, will
learn from Permanenze, a local design group, how to make a ukulele using materials they bring to the workshop.
Shopper looking for a more traditional experience of Christmas can visit Museum Context, a vintage style
Christmas art museum featuring a unique collection of traditional games, retro toys, gifts and vintage and antique
pieces, complete with a 6-metre tall traditional Scottish style Christmas tree adorned with close to 250 pieces of
Museum Context 1745 Map of the World globe baubles and around 250 pieces of bright red diamond shaped
ornament in the same style of the heart of the Polar Power installation.
In addition to the exhibitions, shoppers can take part in K11 Art Mall’s Christmas Lucky Draw during this
festive season from 29 November 2013 to 5 January 2014. Grand Prizes include a 9 Days 7 Nights on Celebrity
Solstice for an Alaska Sawyer glacier fly cruise package for two persons by GeoTraveller, Hokkaido deluxe
travel package by HIS Travel, jewellery diamond pendent by Chow Tai Fook and other festive treats with a total
value of over HK$1.5 million.
-End-
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Polar Power
Date:
13 November 2013 – 6 January 2014
Location: K11 Piazza
Artist:
Fake Studio
Standing at 6.5m tall, Polar Power is an intricate metal structure in the shape of a polar bear with a bright red
heart. With special UV light effect, the glowing polar bear stands at K11 Piazza alone, calling for all to take a
different perspective on Christmas festivities. A symbol of Christmas and the frozen Arctic, the polar bear is an
endangered species as its habitat is melting away due to global climate change. Fake Studio creates a
thought-provoking image by taking this scenario from nature and wrapping it with Christmas festivity and joy to
communicate an important message: that we all possess the power to change the world.
The giant polar bear also invites the public to make a pledge to help save the planet. Located near the polar bear
installation are two “iceberg” platforms will light up as one steps on it to make a commitment to protecting the
environment.
Adding to the festive atmosphere, the polar bear’s bright red heart will turn, reflecting heart-warming red lights
to passers-by, coupled with snowing effects and elegant music at designated times during the November and
December. Meanwhile, passers-by will receive a surprise greeting from the interactive TV wall. As visitors pass
by the Piazza and the Polar Power installation, a surprise message will be displayed on the giant TV wall above.
Mood Indigo
Date:
8 November 2013 – 6 January 2014
Location: K11 art space (B207)
Artist:
Fake Studio
Fake Studio is passionate about the complexity of geometry and colour orders, as well as individual perception
of these complexities. Fake will present “Where and When”, “Urban Wallpaper”, “Will” and “Love Hotel”,
which all stem from the exploration of shapes and patterns. Through wrapping found objects, Fake undertakes an
intriguing deconstruction of shapes and colours to explore our consensus and disparity on such seasonal concepts
as fantasy, joy, gift and holiday.
Green Wish!
Date:
12 November 2013 – 6 January 2014
Location: K11 Showcases (G/F – L2)
Artist:
Pengguin
Global climate change is altering climate patterns on which all living things depend. As glaciers melt and
weather becomes more extreme, our best Christmas wish is to slow down global climate change. To show the
determination to do good for our planet, nine showcases are filled with the Christmas colours of red and green,
where red represents eco crisis and green our hope.
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Dr Rebecca Lee Photo Exhibition
Date:
13 November 2013 – 6 January 2014
Location: L2, K11 Art Mall
Artist:
Dr Rebecca Lee
A showcase of rare photos taken by Dr Rebecca Lee during her trips to the North Pole, this exhibition is a
reminder to all that our planet in dire straits and a call for everyone to think about how our actions affect the
Earth.
Journey of the Polar Bear
Date:
13 November 2013 – 6 January 2014
Location: L1, K11 Art Mall
Aligning with the eco theme, K11 has partnered with retail brands to present a journey of ten one-metre tall
branded polar bear installation through which visitors will learn about different countries’ green policies and
initiatives. Each of the branded polar bear will represent the country that the brand originated from. All of the ten
polar bears, along with information about their respective country’s green initiatives will be exhibited at K11
during Polar Power programme. Participating brands and their country of origin are:
7 for all mankind (USA)
Chow Tai Fook (China)
D-mop (UK)
Glacio / Goossens (Belgium)
Lloyd (USA)
Morellato (Italy)
Paul Lafayet (France)
Strellson (Switzerland)
Y3 (Japan)
K11 Art Foundation (Hong Kong)
Museum Context at K11
Date:
8 November 2013 – 5 January 2014
Location: Atrium
For a more traditional take on Christmas, shoppers will be delighted to visit Museum Context, a vintage style
Christmas art museum featuring a unique collection of traditional games, retro toys, gifts and vintage and antique
pieces, complete with a 6m tall traditional Scottish style Christmas tree adorned with close to 250 pieces of
Museum Context 1745 Map of the World globe baubles and around 250 pieces of bright red diamond shaped
ornament in the same style of the heart of the Polar Power installation.
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In-mall Festivities
In addition to the exhibitions, shoppers can take part in K11 Art Mall’s Christmas Lucky Draw during this festive
season from 29 November 2013 to 5 January 2014. Grand Prizes include a 9 Days 7 Nights on Celebrity Solstice
for an Alaska Sawyer glacier fly cruise package for two persons by GeoTraveller, Hokkaido deluxe travel
package by HIS Travel, jewellery diamond pendent by Chow Tai Fook and other festive treats with a total value
of over HK$1.5 million. Shoppers can enter the “Power Draw” upon every spending of HK$1,000 for a chance
to win one of the fabulous grand prizes. Shoppers spending HK$1,500 or more can join the “Play to Win” draw
where they play an interactive digital game to win instant prizes.
To add to the festivities, K11 brings Cube Art – an electrifying acrobatic art performance by Polish performing
artist Tomasz on [dates] at Piazza. For the musical-minded, there will be Christmas Carol Singing on [dates] and
musiK11 x Time Out Big Night Out finale on 13 December featuring some of the best indie bands in Hong
Kong.
For enquiries, please contact K11’s Customer Service Hotline (852) 3118 8070, refer to the posters in K11 or
visit K11’s official website: www.k11.com.
The latest happenings at K11 Art Mall will also be publicised at K11 TV (www.K11TV.com).
-ENDAbout K11
A global high-end lifestyle brand operator under New World Group, K11 is the world’s first original brand to
pioneer the blend of three essential elements of Art • People • Nature.
Art - K11 not only displays a permanent collection of local young artists’ works, but also allows the public to
appreciate different local artworks and performance during shopping and leisure through the provision of
various multi-dimensional spaces. This can help enhance the communication and exchanges between local
artists and the public, nurture habits of art appreciation, and allow young artists to have more opportunities for
showcasing their works so as to foster the development of local art.
People - K11 manages, reorganizes and integrates humanity, history and geography of the adjacent regions
from various perspectives in different cities. It revitalizes, regenerates and recreates the humanistic experience,
art and culture in the regions so as to create a unique K11 multicultural living area.
Nature - Various green design and technology concepts are taken into account in the interior architecture of
K11 projects so as to minimize the negative impacts on the natural environment and upgrade the overall
quality of urban public premises. Designed with a garden concept, K11 features a multidimensional natural
landscape with a variety of local plants, green roof, vertical greening and urban farming, and creates a perfect
integration of natural space and local culture so that visitors feel like indulging in an urban oasis and are
inspired to consider the intimate relationship between human and nature.
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About K11 Art Foundation (“KAF”)
Vision:
 To be a sustainable incubation force in the global ecosystem of art, design and creativity, and to create
strong public desire for the local contemporary art scene:

K11 Art Foundation is a registered not-for-profit organisation in Hong Kong that serves as a sustainable
incubating springboard where young emerging artists from Greater China are nurtured and their creative
ideas and contribution to humanity globally manifested

Through our innovative educational programmes, art spaces, art database across Greater China and unique
collection of contemporary art, KAF provides local communities, especially young and inquisitive
members of our generation, easy access to appreciate art and thereby elevates our collective understanding
of culture
Mission:
 KAF is to offer a creative platform to talented young artists from Greater China, and provide them
opportunities to realise and showcase their full potential via amicable collaborations and cross-regional
experimentations regionally and globally

Through research, initiatives and partnerships, and harnessing the passion and energy of our active
participants, KAF facilitates the public to enjoy a diverse array of programmes and exhibitions that will
enrich the city’s art scene and enable it to become the leading multi-cultural art hub among its
neighbouring peers

Art for the Masses – the extensive network and resources of K11 in Hong Kong and Mainland China
catalyse a continuous interaction among artists, students, office occupants, patrons and the general public
to strengthen art appreciation and awareness for our current and future generations

Leveraging on the success of the flourishing K11 Art Space Workshops, K11 Art Village, K11
Artist-in-Residence Programme, K11 Artist Klub and K11 Kollection, the activities and infrastructure in
these convenient destinations and their outreach extensions allow KAF to attract and engage a steady
stream of participating audiences and maximise the public exposure of local artists and programmes
For further information, please contact:
K11 Concepts Limited
Ms Monica Suen
Partnership Marketing & Communications, Marketing Department
Tel: (852) 3723 0058 / (852) 6777 0354
Email: monicasuen@k11.com
Ms Clara Ho
Partnership Marketing & Communications, Marketing Department
Tel: (852) 3723 0055
Email: claraho@k11.com
Weber Shandwick
Ms Shanice Wong
Tel.: (852) 2533 9911 / (852) 9219 0007
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Email: shawong@webershandwick.com
Ms Cindy Leung
Tel.: (852) 2533 9912 / (852) 9517 7089
Email: cleung@webershandwick.com
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