Simon Cronshaw
A powerpoint of 14 slides – mainly layered photographic images and text
Slide one:
Culture label
Email: Simon.Cronshaw@culturelabel.com
Twitter: @culturelabel @remixsummit #remixldn
Facebook: facebook.com/culturelabel
A block of 32 small square and rectangular images of logos, artifacts, and iconic
images such as Wahol’s Marilyn, a dinosaur necklace and a rainbow set of allen
keys.
Slide two:
A screengrab of the cultural label website layed onto a photograph of a busy
urban street
Slide three;
Left - The remix logo – three layers of letters spelling remix in the first layer and
then mixed up in the second and third layers – each letter is patterned and
coloured differently – underneath text says culture, technology,
entrepreneurship
Right – four examples of graphic illustrations including a publication called
intelligent naivety, and one called cultural assets
Text: the guardian cultural professionals network
Slide four:
Text – remixing – change is coming from every direction
Four icons float in a dark graphic background with lilac and black waves
underpinning them – a historical building icon, a paintbrush, a head with a
lightbulb central and an open laptop.
Slide five: a large yellow change ahead sign against a blue sky
Text: a few parting thoughts
Purveyors of the unnecessarily good
Density of talent, finance and ideas
Harness collaborative advantages
Cost effective to take lots of little bets
Stay up tips – or know when to move on
Asking for forgiveness beats asking for permission
Slide six:
An image of David Bowie with iconic ‘flash’ makeup
Text: multichannel and the rise and rise of alternative content
Graphic – content revolution and a screen grab of 6 image content rich websites
Slide seven:
Left – new business models
An image of a deep red flower on a black background with s/edition – enjoy art
everywhere upon it.
Right – a neon heart saying I promise to love you
Slide eight:
13 images – old and new and the word bootstrapping
the images show old concepts of future products include a range of old vehicles ,
an atomic energy kit, and daleks trying to board a bus
Slide nine:
7 images and the text multipurpose flexible space
images show a range of illustrative spaces including reused shipping containers,
Birmingham library, art installations and a table tennis space labelled the
guardian
Slide ten:
2 images and the text – experience economy
one shows people watching a live and projected event
the other is an arrow of lights spelling out the word thrills
Slide eleven:
4 images and the text Personalised and tiered propositions
the images include a building on an island, a rooftop party space and a lit up
night time shot of the Houses of Parliament
Slide twelve:
15 images and the text creative exploitation of assets
all the images relate to the London Underground – a rug using the underground
map graphic, a poster, a shoe, a t-shirt using elements of the logo, soft
furnishings created from iconic underground upholstry.
Slide thirteen:
a large yellow change ahead sign against a blue sky
Text: local and global
Global audience for niche content
New business model opportunities
Local demand for real ‘moments’
Understanding all assets to enable these
Another complexity in a changing space
Asking for forgiveness beats asking for permission
Slide fourteen:
Culture label
An image of a closed shoe shop in a sunset
Quote from The Times: genius! Inspirational entrepreneurs in these testing times
The Guardian: innovation that blends public value with a consumer focused
approach
Tel: +44 (0) 207 749 6857