Advanced Speech
Content Standards:
1. Summarize a speaker’s purpose and point of view, discuss, and ask questions to draw interpretations of
the speaker’s content and attitude toward the subject.
2. Use rhetorical questions, parallel structure, concrete images, figurative language, characterization, irony,
and dialogue to achieve clarity, force, and artistic effect.
3. Distinguish between and use various forms of logical arguments.
4. Use logical, ethical, and emotional appeals that enhance a specific tone and purpose.
5. Use effective and interesting language, including informal expressions for effect, Standard English for
clarity, and technical language for specificity.
6. Use research and analysis to justify strategies for gesture, movement, and vocalization, including
pronunciation, enunciation, and the use of dialect.
7. Evaluate when to use different kinds of effects to create effective productions.
8. Analyze strategies used by the media to inform, persuade, entertain, and transmit culture.
9. Analyze the impact of the media on the democratic process.
10. Critique a speaker’s use of words and language in relation to the purpose of an oral communication and
the impact the words may have on the audience.
11. Analyze the four basic types of persuasive speech and understand the similarities and differences in their
patterns of organization and the use of persuasive language, reasoning, and proof.
Speaker
Audience
Both
Sales Speech
Purpose
The buying and selling of items and ideas is the backbone of a free, market-based economy. Being able to present an item
convincingly to a potential buyer is an essential skill. The student should present two separate speeches to the class using
products of the student's choice. Demonstrate knowledge of the parts of a speech that have been taught during Speech I class.
Presentation needs to be timed between 1 and 2 minutes.
General Information
Use a commercial format with a strong introduction and a strong conclusion. Original products work best. Make sure that your
speech has a good introduction and conclusion, good eye contact, vocal variety, evidence of preparation and good use of time.
Specific Information
Choose two items to sell to the class. You need to have two separate speeches with contrasting products. If you bring in a
prop, or have the item, that will help the audience's attention to your speech. You must submit a written attention step and
closure step for each speech before you give the speech. Creative, fun topics are best.
Required Form
Introduction


Attention Step
Purpose Step
Speech Skills Measured
Body

(Body). . . . . .
Conclusion


Summary Step

Great Attention Step

Evidence of Preparation

Good Eye Contact

Good Vocal Variety

Original products and ideas are best

Persuasive word choice
Closure Step
9-10
8
7
6
5
Attention
step
Effectively gets
audience attention.
Connects with
audience with
enthusiasm and
relevance.
Gets audience
attention because
we see value in the
product.
Audience politely
listens, but may not
see value in the
product.
There is no clear
reason why
audience should
listen, except that
we’re polite.
Organization
of speech
Establishes a
purpose at the
beginning and
maintains that focus
throughout!
Cohesive. Includes
all required steps
Student is
completely
prepared and has
obviously
rehearsed.
Establishes a
purpose at the
beginning, but may
occasionally wander
from that focus.
May not have all
required steps.
Student seems
pretty prepared but
might have needed
a couple more
rehearsals.
Speaker does not
immediately relate
product’s relevance
to audience.
Speaker lacks a
degree of
enthusiasm.
The purpose is
somewhat clear but
some aspects of the
sales pitch seem
only slightly related.
May not have all
required steps.
The student is
somewhat prepared,
but it is clear that
rehearsal was
lacking.
The purpose is
somewhat clear but
many aspects of the
sales pitch seem
only slightly related.
May not have all
required steps.
Student does not
seem at all prepared
to present.
It was difficult to
figure out the
purpose of the sales
pitch.
Stands up straight
and looks confident
and relaxed.
Establishes eye
contact with
audience during
most of the speech.
Pitch, pace, volume,
and all other
aspects of speaker’s
Stands up straight.
Establishes eye
contact with
audience during
most of the speech.
Evidence of
preparation
Poise and eye
contact
Vocal variety
Pitch, pace, volume,
and all other
aspects of speaker’s
Slouches or appears
too casual but
establishes good eye
contact with
audience during
most of the speech
(or vice versa).
Pitch, pace, volume,
and all other
aspects of speaker’s
Slouches or appears
too casual AND
establishes little eye
contact with
audience during the
speech.
Occasionally
provided variety
and sometimes kept
Student did not
present, though the
speech will be
presented during the
very next P. 8 or result
in a zero grade
(though it WILL
eventually have to be
presented.)
Looks at
walls/windows,
fidgets, “dances,”
and otherwise
exhibits a lack of
poise and audience
connection.
This is an area you
need to work on to
develop more vocal
voice were varied
and fit the topic.
Kept audience
interest.
Originality of
product and
speech
Word choice
which
effectively
persuades
The sales pitch
contains many
creative details
and/or descriptions
that make the
audience want to
buy the product.
The presenter has
really used
imagination.
Language is
carefully selected to
persuade. Use of
connotation is
clever. Pathos,
logos, and/or ethos
appropriate to the
product are
effectively
employed.
voice were often
varied and always
fit the topic. Mostly
kept audience
interest.
The sales pitch
contains several
creative details
and/or descriptions
that make the
audience want to
buy the product.
The presenter has
used imagination.
voice were
sometimes varied
and/or fit the topic.
Mostly kept
audience interest.
The sales pitch
contains several
creative details
and/or descriptions,
but these may be
distracting. The
presenter tried to
use suitable
imagination.
Language is
carefully selected to
persuade.
Deliberate use of
connotation is
made. Pathos,
logos, and/or ethos
appropriate to the
product are
employed.
Some language is
selected to
persuade. Some use
of connotation is
made. Pathos,
logos, and/or ethos
appropriate to the
product are
somewhat
effectively
employed.
audience’ interest.
interest while you
speak. Audiences
don’t listen to a
lackluster voice.
There is little
evidence of
creativity. Speaker
does not seem to
have used much
imagination.
Sales pitch is,
unfortunately,
predictable.
Product may be
already in existence
or just isn’t
“pitched” so that
there is incentive to
buy.
There is an attempt
to use persuasive
language. Steps are
being taken to
effectively use
connotation to sell
the product, but
effective use of
pathos, logos,
and/or ethos isn’t
working yet.
There is no
apparent attempt to
use language
persuasively.
Pathos, logos, ethos,
and connotation
seem lacking.
Important Points to Remember
Organization of the speech
o
Think of this like a TV commercial. But make sure that you don't copy a commercial, I want your original work.
Make sure it is a selection that maintains your interest. If you're bored presenting it, then the class doesn't have a
chance.
o Have fun with this and think of products that would make your life, or the audience's life, easier.
Last items to remember:
o
The following statements are rotten ways to start your speech:
 "Today I'm gonna sell . . . "
 "Doncha hate it when . . . ."
 "OKay . . . Today I'm gonna . . . "
Needing time to finish preparation (e. g. printing in the class after the bell has rung) results in losing scholarly
demeanor points. Remember that written portions of the speech are required.

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

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
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Tooth Care Product
Make-up
You need to Vote
Homework Helper
Parent-Be-Calm
Athletic Shoe
Enhancing
Attractiveness
Clothing Line
Personality Pill
Anger Management
Successful Topics from the Past
 Computer Mouse
 High Tech Garbage
Can
 Guitar to Make Girls
Fall in Love
 Stop Itching
 Nose Hair Treatment
System
 User Friendly Toilet
 Home Operating Kit








Little Brother BeGone
New Flavor of Ice
Cream
Dad Spray
Lonely Heart Repair
Kit
Spray on Clothes
Hair Cream
Forgetfulness Spray
X-ray Glasses