Textual Analysis The most of the poster is covered with the colour black, and the colour black is related to horror. This could also suggest that this movie is very scary because there is a lot of blackness. We have little bit of white smoke in the middle behind the main character which makes him more visible. This is because the character is wearing dark clothes as well. In the background we also can see some rain. This is stereotypically, because in every horror movie when it rains at night it is scarier than if it doesn’t rain and it also creates more tension for the audience. We also can see some big grass at the bottom of the poster which could mean that it is not very clean area where he is in. This represents the main character negatively. We can fit here the theory of Levi Strauss because of the colour. Black and white is the opposite colours, and this fits with the Binary oppositions of Levi Strauss. I think theses colours are used to represent the genre horror. The iconography that is used to show that this is a horror movie is the knife and the mask that the character is wearing. But without the background colour it wouldn’t look to much related to horror. So the colour is very important. The other important thing is that all these things should be linked together. If there is a link between all these things then we can say that this is a horror movie poster. Here I think we have the preferred reading of the background colour because most of the people will link black to horror, We only have one character on the poster which suggests that he can be the main character throughout the movie. He is dressed black and we can’t see his face properly because he is wearing a mask. The mask gives us a mystery to solve because we don’t know who that person is. We have to watch the movie to find out who he is and what he does. So this is a way to attract the audience to watch the movie. I think here again we can bring in the theory of Levi Strauss because of the binary opposition with is clothing and the background. As we can see he is wearing black clothes and we can see some white smoke in the background which is the opposite colour. This is done to make the main character more visible. If we look at Propps theory which is the characters then we can link the main character with his theory. As the poster suggests that the main character is going to be a villain because of the knife he is holding in his hand. And because of the knife he looks strong and unbeatable. The used a male character on the poster rather than a female character because male character are strong and fearless. So this is stereotypically for a horror movie. In terms of the audience I think we have a negotiated reading and not a proffered reading because I think the individuals will have a choice to accept the preferred reading or not. I think this is because some people may say that he is the hero because usually the main character which is on the poster is the hero. So they might say that he is the main character on the poster so he is the hero. Some people will know he is the killer which is the villain because they already seen the first part of the movie which is Halloween 1, so they will know straight away that he is the villain. So that’s why I think negotiated reading is used here. I think the main title of the film is the most eye catching element on the poster and this is because of its colour and size. It is the biggest writing bit on the poster. This tells us that it is very important for the audience so we must read it. The colour of the tile is shiny orange, everything else on the poster is black and white, this makes it eye catching and makes it able to read from a bog distance. I think here again we have the preferred reading because most of the people will know that this is a horror movie when they see the tagline. This is because everything is in capital letters and the font also bold and it looks a bit creepy. Inside the writing we can see a little bit from the background which is the big grass which is stereotypically related to horror. I think we can’t fit a theorist here because it doesn’t fit with the main title. The iconography that is used is used on the main tile to show that this is a horror movie is font type and the colour. In the background of the font colour we can see some grass which is related to horror. The shiny colour and the big bold letters represent that this movie is aimed at high class people, so this tells us that it is a very good movie. I think here we have the negotiated reading, and this is because some people may not relate the main title to horror because of its colour. In most of horror movie poster the colours black and white are used which is also stereotypical. I think this movie is aimed from teenagers to middle aged people. We have a tagline above the image in white which is the opposite colour of black. This is done to make it more visible for the audience. The font type looks scary and fits well within the poster. Here we can fit the theory of Levi Strauss, the binary oppositions. The tagline is white and the background is black. The knife is also pointing on the tagline. The tagline says “Family is forever” and it looks like that the knife is going through the tagline, it’s trying hit the word “forever”. This could mean that the character is going against the tagline, the is about to go through the word forever so this could mean that the character is going to change that, he is going to “kill” that word forever. This gives us the audience a hint that he doesn’t want families forever so he is going to kill them. So the tagline is made to tell us a little bit about the story it gives us a lot of questions, to find out the answers we have to watch the movie. We also can talk about Barthes theory, the tagline is enigmatic, that means it doesn’t tell the audience much about the movie. Here it says “Family is forever” when we read that we ask the question what does that mean? We know that families are forever but why does it say on there? So we have to watch the movie to find out what happens. The tagline represents horror because of the way it looks like, and here we can bring in the audience. I think here we have the preferred reading as well because most of the people will link the tagline to horror. At the bottom of the poster it tells us when the movie will be available for us to watch in the cinema. It says in big bold writing “August 28th everywhere”, the word everywhere represents power and famousness. It tells us that the movie is very powerful and very good so it is shown everywhere in the country. We fit the theory of Levi Strauss, the writing is I white and the background colour is black which is stereotypical related to a horror movie. I think here we can have the preferred reading because most people will know that this is horror movie.