2015 Cambridge Business & Economics Conference A Study of the Research of Geert Hofstede Azin Zomorodian, University of Texas at Dallas July 1-2, 2015 Cambridge, UK ISBN : 9780974211428 2015 Cambridge Business & Economics Conference ISBN : 9780974211428 A Study of the Research of Geert Hofstede Abstract Purpose–The purpose of this study is to critically examine Geert Hofstede’s contributions to the study of social systems and specifically his work on the interrelatedness of culture within organizations including a review of his GLOBE study of 62 societies (House et al., 2004), and also identifying how culture within organizations is similar to or different from each other in different countries or societies. Design/Methodology/Approach–The project’s design includes review and analysis of multiple peer-reviewed journal articles, books, reports, and other media on Hofstede’s research related to organizational culture and leadership. Hofstede’s model of six dimensions of national cultures will be assessed in light of its merit and contribution to international organizational management. Findings–Hofstede’s work offered implications for businesses to understand the effect of cultural diversity on team performance within a global organizational management context including but not limited to such establishments as the military’s aviation teams. July 1-2, 2015 Cambridge, UK 1 2015 Cambridge Business & Economics Conference ISBN : 9780974211428 Originality/Value/Contribution–This study makes a contribution to the body of literature by offering a synthesis and reaction to Hofstede’s work on organizational culture while also examining the findings of his critics on this subject. Keywords– culture, organizational culture, organizational management, cultural values July 1-2, 2015 Cambridge, UK 2 2015 Cambridge Business & Economics Conference ISBN : 9780974211428 Introduction Hofstede is a well-known social psychologist and researcher in the field of international organizational culture. He is recognized as the founder and leading authority in this field (Hodgetts, 1993), best known for his work on work-related values in cultures. He completed extensive research on cross-cultural groups addressing the nature and role of culture in organizational management. His work revealed that management philosophies or techniques appropriate within one country or culture may not be appropriate in other cultures (Hofstede, 1984). In fact, Hoppe (2004) agrees that most people’s thoughts, feelings, assumptions, and actions remain deeply embedded in their culture. In an interview with Hodgetts (1993), Hofstede asserts: the validity of cultural information is limited because in interpersonal contact, any statement about a person's culture should only be used as a workinghypothesis. If you are going to spend time with a Japanese colleague, youshouldn't assume that overall cultural statements about Japanese societyautomatically apply to this person. In our own country, we are aware ofthe existence of a wide range of different personalities. We should try todevelop this same open-mindedness to other cultures. However, the culturalinformation helps us not to misattribute first impressions to personalityif they are, in fact, based on what is normal in a foreign country. (Hodgett, 1993, p. 59) Cultural groups influence behaviors in different ways within an organization or society. This includes the impact of culture on areas such as health, education, economics, CEO compensation, and politics. Soeters and Boer (2000) described cultures as a phenomenon occurring among collectivities of people. Today’s manager would be prudent to recognize and understand the significant impact of culture on the values, beliefs, and decision making of his July 1-2, 2015 Cambridge, UK 3 2015 Cambridge Business & Economics Conference ISBN : 9780974211428 orher leadership and that of his or her employees within the workplace as a way to guide and direct the goals, mission, and philosophy of the organization. This is in part because an individual’s belief systems can serve to enhance or undermine the organization’s operations such that beliefs about the controllability and leadership within organizations affect both managers' self-regulatory processes and their organizational attainments (Wood & Bandura, 1989). As such, this paper will provide a critical examination of Hofstede's work on culture within organizations to include an analysis of and reaction to the similarities and differences in global organizational culture. History and Background of Hofstede’s Work The empirical development of the five-dimensioned Cultural Dimensions Theory is among the most notable of Hofstede's (1980) work. This theory is premised on the five dimensions namely Power Distance, Individualism, Uncertainty Avoidance, Masculinity, and Long Term Orientation, which oftentimes served as the foundation of cross-cultural scholarship and application (Hoppe, 2004). For example, the Global Leadership and Organizational Behavior Effectiveness (GLOBE) research project sought to identify universal, culturally specific leadership models and practices. Hofstede surveyed about one hundred thousand (100,000) IBM employees in sixty-six (66) countries in order to collect his data. These five dimensions defined values associated with national cultures (Hodgets, 1993) whose strength is seen in the social systems in which they exist. The first dimension, Power Distance, involves “the extent to which the less powerful members of institutions and organizations within a country expect and accept that power is distributed unequally” (Boonghee, Donthu, & Lenartowicz, 2011, p. 194). Thus people within organizations who place great value on Power Distance dimension exhibit high reliance on July 1-2, 2015 Cambridge, UK 4 2015 Cambridge Business & Economics Conference ISBN : 9780974211428 centralized, formalized, authoritarian rule with tight control over power and norms. While some nations, such as the French accept high differences in power and authority between individuals in different occupational levels and/or social classes, others like the Swedes and Israelis do not (Tosi & Greckhamer, 2004). Managers of a French background do not interact with or negotiate with their subordinates and there exists higher levels of societal elitism that may even lead to power polarization or inequality (Hofstede, 1980). According to Tosi and Greckhamer (2004), organizations are structures of power and authority and tend to mirror how power within the society is viewed. This is why high Power Distance societies tend to offer higher salaries to their top managers and CEOs, they have more supervisory positions and place emphasis on white-collar instead of blue-collar work. There also exists significant wage differentials between top managers and lower level employees and the control of money and resources among these Power Distance managers is a top priority. Dimension two,Individualism “pertains to societies in which the ties between individuals are loose: everyone is expected to look after himself or herself and his or her immediate family” (Boonghee et al., 2011, p. 194). Therefore within this dimension individuals in a given society either remain integrated into groups or focus on looking after themselves (Zhao, 2013).Countries like the United States, Canada, and the United Kingdom tend to stress individual needs, concerns, and interests over that of the group. With scores of 91, 80, 89 respectively in Individualism dimension on the GLOBE study report, it suggests a business society in which the organization’s hiring and promotion decisions are merit-based with evidence to support what an individual has accomplished or is perhaps capable of accomplishing (Hofstede, 1984). Also, employees in this type of society are expected to be self-reliant and display initiative. In the Asian economies and organizations that include places like Japan and Taiwan on the other hand, July 1-2, 2015 Cambridge, UK 5 2015 Cambridge Business & Economics Conference ISBN : 9780974211428 individuals are expected to function more within the group context particularly when tasks are assigned. As a result, leadership or executive talent in this organizational dimension may tend to focus more on performance-related tasks (Tosi & Greckhamer, 2004). Taiwan and Japan’s GLOBE study score of 17 and 46 respectively on the Individualism dimension support the collectivist society in which individual mindset tends to be more group oriented in exchange for loyalty. Uncertainty Avoidance is “the extent to which the members of a culture feel threatened by uncertain or unknown situations” (Boonghee et al., 2011, p. 194). Organizations or countries high in Uncertainty Avoidance operate in predictable situations and generally tend to prefer rules (Tosi & Greckhamer, 2004). They stay away from taking high risk and ambiguous situations. Unlike countries like Germany and Japan, the United States of America, low in Uncertainty Avoidance, tend to conform less to the wishes of authority figures, and are less accepting of rules (Tosi & Greckhamer, 2004). The United States Uncertainty Avoidance dimension GLOBE study score of 46 pales in comparison to Germany and Japan’s scores of 65 and 92 respectively. Masculinity represents “the dominant male sex role pattern in the vast majority of both traditional and modern societies” (Boonghee et al., 2011, p. 194). Boonghee et al. refer to this dominant sex role pattern as male assertiveness, ambition, and toughness, and female nurturance and harmony. Japan, Germany, and the United States are among the high masculinity societies and may tend to have more sex-differentiated occupational structures within jobs almost entirely assigned to women or men (Tosi & Greckhamer, 2004). Their GLOBE study Masculinity domain scores are represented by 95, 66, and 62 respectively. The organizational culture within these organizations emphasizes growth, challenges, and achievement, suggests Hofstede (1980). Individuals within these cultures are more concerned with job performance, achievement, and July 1-2, 2015 Cambridge, UK 6 2015 Cambridge Business & Economics Conference ISBN : 9780974211428 wealth, and focus less on the needs or feelings of individuals within the organization. They tend to be highly assertive and less concerned with the quality of the working environment. Societies like Norway and Sweden on the other hand that boast higher feminine dimension thrive on focusing on job satisfaction and employee participation within the organization. Long Term Orientation “refers to long-term versus short-term orientation toward the future” (Boonghee et al., 2011, p. 194). Countries whose cultural values show long-term oriented consumers are ones in which organizations typically prefer a dynamic market structure to one that is static, and where organizations are more likely to welcome continuous changes driven by imports as a way to increase competition (Boonghee et al.). As a result, long-term orientation within the organizational cultural framework is negatively related to consumer ethnocentrism. Zhao’s (2013) study on the other hand revealed positive influences on culture and egovernment development in societies strong in Long Term Orientation dimension. For example, citizens could become actively involved in decision-making and access government at any time because of the adaptive nature of culture. In fact, Hong Kong did this successfully in 2011 getting citizenship involvement on budget and policy decisions (Zhao). Individuals within these societies focus on status, honor, and reputation in the organization and emphasize hierarchy or order. Norway and Sweden’s GLOBE study masculinity dimension scores were reported at a mere 8 and 5 respectively (Hofstede, 1984). Furthermore, these cultural dimensions can also contribute to how CEOs are paid across countries as certain forms of CEO compensation mean different things in different cultures and can carry different symbolic meanings depending on the dominant values of each society (Tosi & Greckhamer, 2004). In the United States for example, the dominant theory upon which CEO July 1-2, 2015 Cambridge, UK 7 2015 Cambridge Business & Economics Conference ISBN : 9780974211428 compensation is focused is that of social comparison rather than the economic health of the organization. Overall, across a global scale Hofstede’s (1980) work revealed a positive correlation between Uncertainty Avoidance dimension and seniority-based and skilled-based compensation, while a negative correlation existed between compensation and employee ownership plans (Tosi & Greckhamer). Meanwhile Individualism dimension positively correlated with compensation plans based on individual performance while compensation plans correlated negatively with Masculinity and Power Distance dimensions based on maternity leave, workplace child care programs, and employee ownership plans respectively. Hofstede (1980) further argued that despite the cultural differences in the views of money and in the different forms of compensation for CEOs, CEO total pay typically include such things as long term incentives, basic compensation, bonuses, and social security contributions. Hofstede’s Contribution to Organizational Culture One of the major findings of Hofstede’s (1980) work was the strong interrelatedness between the values of people within a particular culture. For example, based on a high value attributed to thrift or saving, research showed strong economic growth and success in some Pacific Rim countries (Hodgetts, 1993). Hodgetts further explained that the likelihood was that if thrift is a core value in a country then there will likely be more capital available to invest in economic growth. Meanwhile Hofstede suggests that within organizational management it is erroneous and misleading to attempt to equate the stereotypical culture of that country with all individuals living there. The strength of these existing values is manifested in the structure of the social systems in which they exist. These include such systems as marriage and family systems, economic systems, religious systems, and social control systems. For example, Weber (1958) suggested July 1-2, 2015 Cambridge, UK 8 2015 Cambridge Business & Economics Conference ISBN : 9780974211428 that in Protestant dominated countries or systems, capitalistic models tend to flourish more because of the emphasis on hard work, individualism, and self-reliance when compared to Catholic dominated systems or countries. Stronger religious values or beliefs therefore tend to stimulate economic growth because of individually enhanced productivity (Barro & McCleary, 2003). Globally, countries like Japan and Germany exhibit forms of corporate control based in their cultural values of feudalism that existed in between the ninth to fifteenth centuries (Orru, 1997). Feudalism was an economic practice during the Middle Ages in which people exchanged use of lands with nobles for military protection. Nowadays, there exists the presence of very strong elite classes with private organizations forging strong alliances with the state. Countries like Italy and Taiwan on the other hand exhibit cultural values based in stronger family structures, weaker states, and small and medium-sized businesses form the economic foundation (Tosi & Greckhamer, 2004). Meanwhile Tosi and Greckhamer (2004) point out evidence that supports the existing effects of culture on organizational management in at least four ways. These include the organization’s design, managerial philosophy, management and leadership style, and management philosophy. As it relates to organizational design both Israel and Austria exhibit effectively ran organizations with clearly defined roles based in high Uncertainty Avoidance and low Power Distance dimensions (Tosi & Greckhamer). This is unlike cultures in countries like Mexico and Singapore where both Uncertainty Avoidance and Power Distance are high and organizational culture follows the traditional head of family model in its organizational design. In a global study of managers working for large multinational United States corporations, managerial philosophies revealed that British managers tend to have a more interpersonal July 1-2, 2015 Cambridge, UK 9 2015 Cambridge Business & Economics Conference ISBN : 9780974211428 approach to management viewing the organization as accomplishing its goals through a network of individuals influencing each other through relationships, communication, and negotiation (Tosi & Greckhamer, 2004). Countries such as Germany on the other hand approach management in a more rational way as leaders view decision-making among individuals in the company based in professional competence and knowledge (Tosi & Greckhamer). As it relates to global leadership styles, House et al. (2004) suggests cultural differences significantly impact people’s thoughts about the influences, norms, and privileges of leadership. For example, France and Germany tend to show a more centralized leadership style with managers having the need to be informed about everything with little attention given to their subordinates (Tosi & Greckhamer, 2004). Leaders in Britain on the other hand tend to delegate more, show greater interest in their subordinates, and tend to only be interested in being informed about exceptional events or occurrences. When it came to motivational techniques for employees Germany and many southern European countries place strong emphasis on fringe benefits and job security for the employees. Japanese leadership emphasizes friendly and good working conditions, while northern European countries emphasize leisure time and employee needs rather than organizational needs (Tosi & Greckhamer, 2004). Another major contribution to the field of organizational management is Hofstede’s GLOBE Studies (House et al., 2004) in which he further examined culture as practices. By practices he refers to the way things are done within a cultural context, while the values are the way humans make judgments about the way things should be done. Practices and values were measured at different levels of industry including financial services, food processing, and telecommunications (House et al., 2004). One hundred and twenty-seven researchers worked on July 1-2, 2015 Cambridge, UK 10 2015 Cambridge Business & Economics Conference ISBN : 9780974211428 this project and tested 27 hypotheses linking culture to outcomes that involved more than 17,000 managers within 951 organizations. A critical review of the literature combined with intense focus groups allowed them to gather meaning about equalities across cultures. Pilot test, double translations, and psychometric property evaluations enabled them to handle the magnitude of cross-cultural data (House et al., 2004). The theoretical framework consisted of an evaluation of the interrelatedness or lack thereof, as well as the effects of leadership acceptance and effectiveness on social culture and organizational practices. Results clearly linked culture to societal functioning and leadership within organizations (House et al., 2004). This study expanded the five existing cultural dimensions to eighteen. For example, there arose a distinction between institutional and ingroup collectivism and according to House et al., institutional collectivism involved collective action, collective distribution of rewards, and collective rewards within the cultural group. Ingroup collectivism on the other hand involved the individual’s loyalty and pride for the organization. In-group Collectivism dimension, notes House et al., emphasizes the family and its culture is linked to low divorce rates and poor due process. New dimensions of organizational culture were added which showed that both practices and values were very helpful in distinguishing differences in types of organizations. The research affirmed that organizational culture was a reflection of the societal culture (House et al., 2004). The new dimensions used in the GLOBE studies were Future Orientation, Gender Equality, Assertiveness, Humane Orientation, In-group Collectivism, Institutional Collectivism, Performance Orientation, Power Distance, and Uncertainty Avoidance (House et al.). The empirical data in these new dimensions revealed high religious diversity within low concentration of the largest religion characteristic of a non-dogmatic culture (House et al.). This July 1-2, 2015 Cambridge, UK 11 2015 Cambridge Business & Economics Conference ISBN : 9780974211428 type of cultural dimension helps economic accomplishments though the study revealed that people living in this type of culture do not live as long as others living in a different culture. In the GLOBE studies, Assertiveness dimension was linked to not having natural resources such as oil and metal as part of the country’s important exports (House et al., 2004). Therefore, societies high on this cultural dimension competed well globally while exhibiting signs of low levels of psychological health. The next dimension, Future Orientation dimension, showed strong correlations in democratic communities where people enjoyed social health, gender equality, and economic prosperity, and where a large number of trademarks existed per capital (House et al.). Meanwhile, Humane Orientation dimension was related to communities or countries with few retail outlets per capita, and where people were warm, empathetic, hospitable, and highly satisfied (House at al.). Institutional Collectivism dimension was observed to be high in Confucian Asian cultures. In fact, among global communities India is characterized as a collectivisticand masculine culture (Hofstede, 2001). These communities tend to me more integrated and less segmented than communities in other parts of the world (House et al., 2004). Meanwhile Gender Egalitarianism dimension focuses on equality for women as income earners, and correlates well with longevity. Further, Power Distance dimension in the GLOBE study referred to the differences between the rich and the poor within the same society. This results in little education and human development among the poor, poor social growth, and unemployment. So instead of making their lives better within the society, Power Distance exacerbates the conditions of the poor making their position less than satisfactory (House et al.). Another dimension, Uncertainty Avoidance, involves the governmental support of economic activities marked by the existence of an extensive, modern telecommunications system (House et al.). July 1-2, 2015 Cambridge, UK 12 2015 Cambridge Business & Economics Conference ISBN : 9780974211428 The GLOBE studies also looked at organizational leadership from the perspective of six leadership theories. These theories were Charismatic/Values-based, Team-Oriented, Participative, Autonomous, Humane, and Self-Protective leadership. Within communities and organizations Charismatic/Value-based leadership and Team-Oriented leadership are considered among the most desired (House et al., 2004). The other leadership styles with the exception of Self-Protective leadership are seen as culturally acceptable leadership. Further, the study found associations between leadership styles and cultural patterns. For example, attributes like decisiveness help to facilitate strong leadership while attributes like irritability inhibits outstanding leadership. Charismatic/Value-based leaders tend to be visionary, inspirational, performance oriented, and self-sacrificing, while Team-Oriented leaders tend to be collaborative, diplomatic, and integrative. Charismatic/Value-based leadership is high in the Caucasian cluster of countries and lower in such countries like the Middle East. In some cultures Team-Oriented leadership is generally not desirable (House et al., 2004). The GLOBE study as House et al. summarizes it, found high and low correlation among leadership styles in different areas of the world including Team-Oriented leadership is high in areas like Latin America while being low in the Middle East. Humane leadership being high in South Asia, and low in Nordic Europe. Autonomous leadership is high in East Europe and low in Latin America, while Self-Protective leadership is high is South Asia and the Middle East while low in Nordic Europe. House et al. also found that Performance Orientation is related to all culturally implied theories of leadership. Soeters and Boer (2000) applied Hofstede’s (1984) work on organizational culture to military aviation as an organization. In their study of culture in military aviation Soeters and Boer found significant cultural differences in the armed forces of various countries. They found July 1-2, 2015 Cambridge, UK 13 2015 Cambridge Business & Economics Conference ISBN : 9780974211428 that one party’s unfamiliarity with how another party does things could potentially lead to dangerous situations in the skies. In fact, having culturally mixed cockpit crews and military operations conducted in mixed pairs or even other larger groups are no longer an anomaly in military aviation nowadays. Applying Hofstede’s (1984) four cultural dimensions to culture in military aviation, suggests that the airman’s occupation or profession (e.g. pilot, telecommunications specialist, engineer) is of critical importance to the employees in the individualist cultures. On the other hand, they write, in the collectivist cultures, “the military institute, the armed forces, or the air force itself are the be-all and end-all with regard to the orientation toward work, employer, and career” (Soeters & Boer, 2000, p. 117). This means that there is the likelihood that much can remain unsaid and very little information is made explicit. Hofstede’s (1984) Power Distance dimension when applied to culture within military aviation suggests the captain’s leadership role is to be responsible for taking control of the aircraft in emergency situations, ensuring crew members remain subordinate to the captain’s commands and not question his or her decision-making except in cases of the safety of the flight’s mission, and that captains who accept or even encourage suggestions from the crew members are considered weak leaders. Unfortunately however, this type of role responsibility in the cultural Power Distance dimension has lead to and continues to have the potential for communication problems that could result in tragedy because of the conformity mentality. Moreover, Vaughn (1996) asserted just that in the analysis report of the NASA space shuttle Challenger event suggesting that under Power Distance dimension conformity led to tragedy. Critics of Hofstede’s Work on Organizational Culture Many researchers including Hofstede (1980) himselfhave attempted to use this fivedimensional metric and apply it to measuring cultural orientations from an individual rather than July 1-2, 2015 Cambridge, UK 14 2015 Cambridge Business & Economics Conference ISBN : 9780974211428 a group organizational management perspective. This metric has not held at the individual level evidenced by low dimensional reliability and incoherent factor analyses (Boonghee et al., 2011). These studies found very low correlation in cultural orientation from an individual level when compared to the country or group level. Bearden, Money, and Nevins (2005) suggested there was a need for further study to better understand how individuals from different countries or regions respond differently to organizational management. Attempts have been made to develop scales that could assess cultural values from an individual rather than group perspective, but these attempts have proven to measure the dimensions individually rather than collectively but concerns over the loss of unidimensionality with each individual scale continues to be of concern with regards to validity (Boonghee et al., 2011). Among these attempts are the works of Erdem, Swait, and Valenzuela (2006), Furrer, Liu, and Sudharshan (2000), and Sharma (2010). Other critics of Hofstede’s (1980) work on culture within organizations are Signorini, Wiesemes, and Murphy (2009), who suggest that Hofstede’s study of culture within education, and in particular higher education, is limited in part because of the tendency to categorize student populations into two large groups. These groups were identified as one of a Confucian culture or tradition characteristic of Asian students, and the other of a Socratic culture or tradition characteristic of students with a Western nationality (Signorini, Wiesemes, & Murphy, 2009). However, when comparing these two groups of students in higher education, commonalities and differences in culture related to both teaching and learning were observed. One such difference related to the Power Distance cultural dimension that was much larger in Taiwan than Norway represented by the GLOBE study scores of 58 and 31 respectively. In terms of education therefore, teachers in Taiwan were generally viewed as experts and more July 1-2, 2015 Cambridge, UK 15 2015 Cambridge Business & Economics Conference ISBN : 9780974211428 respected while teachers in Norway were viewed as facilitators of the learning process (Hua-Li et al., 2010). Researcher’s Reaction to Hofstede’s Study of Culture and Organizations The work and contribution that Hofstede (1984) has made to the field of organizational culture has spanned many decades and yet remain relevant. Leaders within organizations would be prudent in attempting to understand how the cultural background and differences of their employees impact organizational performance. Not only is this important within large organizations on a global sphere, but smaller organizations could also greatly benefit from applying Hofstede’s cultural dimensions to their leadership, training, and implementation programs. It has been observed that global teams may have the advantage of having different, better, and perhaps even more creative ideas that merge together as a direct result of having ethnically and culturally diverse teams brainstorm and produce higher quality ideas over more homogeneous groups (McLeod & Lobel, 1992). Another relevance to understanding the impact and nature of Hofstede’s (1984) work is to recognize how countries may have utilized the organizational management model to brand and advertise in a global market. For example, countries such as the United States can create products and advertise those products to appeal to customers within a global market such as in Taiwan and Japan. In these countries where leaders and employees focus on working and achieving as a group, as an example, countries such as the United States can take advantage of this cultural management approach to advertise and brand products to their organizational advantage. Not only that but also hiring or training leaders who have had exposure to this type of organizational management experience can bode well for companies across the globe that are looking for a specific type of influence and imprint within their organization. Winkler and July 1-2, 2015 Cambridge, UK 16 2015 Cambridge Business & Economics Conference ISBN : 9780974211428 Bouncken (2011) also agree that in order to compete on a global market it requires integration of the needs and diverse expectations of the international customer. Suggestions for Future Research In light of Hofstede’s (1980, 1984) work on organizational culture, as well as the contributions of other researchers like Bearden, Money, and Nevins (2005), Boonghee et al. (2011), and Sharma (2010) on this subject, there are two main areas about which future research could be undertaken. The first involves the influence, if any, of gender as it relates to culture and leadership within global organizations. The other is the influence, if any, of culture on industryspecific organizations also as it relates to the subject of organizational culture and leadership. One aspect of culture within organizations that presents with a potential for future study is the influence of gender in organizational leadership. It would be of interest to ascertain if there are differences or similarities in organizational leadership in different countries or societies in cases in which the leadership of the organization is solely that of women versus men, or perhaps in cases in which the leadership is shared evenly between both men and women. While Hofstede (1980) work did not specifically address gender, it would be of interest to see how gender influences culture within global organizations. Next, given the industry-specific nature of Hoftstede’s (1980) GLOBE study involving survey of one hundred thousand (100,000) IBM employees across the globe, the potential exists for future research to address similarities and/or differences with regard to the influence of culture in organizational leadership and management in other industries. For example, future studies that mirror Hofstede’s work can address leadership and culture within industries dissimilar to IBM such as education, including higher education/academia, food service, offshore banking, tourism, and the like, just to name a few. The goal here would be to establish if these July 1-2, 2015 Cambridge, UK 17 2015 Cambridge Business & Economics Conference ISBN : 9780974211428 other industries show similar cultural dimensions in light of Hofstede’s Cultural Dimensions Theory among the leadership when compared to the Hofstede’s (1980) globe studies involving IBM employees. Conclusion Organizational culture and management within global organizations have been studied by Hofstede (1984) who is well known for his contributions to the field. He is considered the leading authority (Hodgetts, 1993), best known for his work on work-related values in cultures. His work identified ways in which cultural groups influence behaviors differently within an organization or society including areas such as health, education, economics, and politics. In today’s management culture, organizations would be prudent to have leadership not only recognize but also understand the significant impact of culture on the values, beliefs, and decision making of its leaders and employees alike. Hofstede (1980) developed a five-dimensioned Cultural Dimensions Theory premised on the five dimensions namely Power Distance, Individualism, Uncertainty Avoidance, Masculinity, and Long Term Orientation, which oftentimes served as the foundation of cross-cultural scholarship and application (Hoppe, 2004). These five dimensions defined values associated with national cultures (Hodgetts, 1993) whose strength is seen in the social systems in which they exist. Over the years many other researchers have attempted to use this five-dimensional metric and apply it to measuring cultural orientations from an individual rather than a group organizational management perspective. However, this metric has not held at the individual level when compared to the work with groups and suggests that there was a need for further study to better understand how individuals from different countries or regions respond differently to organizational management (Bearden, Money, & Nevins, 2005). July 1-2, 2015 Cambridge, UK 18 2015 Cambridge Business & Economics Conference ISBN : 9780974211428 Meanwhile, future research linked to Hofstede’s (1980) work on cultural dimensions within global societies may include an assessment of two factors. The first is the influence of gender, if any, as it relates to culture and leadership within global organizations. The second is the influence, if any, of culture on industry-specific organizations dissimilar to the IBM employees surveyed in his GLOBE study. Hofstede’s (1984) work on organizational culture continues to bear relevance even today as globally, teams may have the advantage of having different, better, and perhaps even more creative ideas that merge together as a direct result of having ethnically and culturally diverse teams brainstorm and produce higher quality ideas over more homogeneous groups (McLeod & Lobel, 1992). Further, countries that hire and train leaders who have had exposure to this type of organizational management experience may be better positioned to be more competitive on a global market that requires integration of the needs and diverse expectations of the international customer. July 1-2, 2015 Cambridge, UK 19 2015 Cambridge Business & Economics Conference ISBN : 9780974211428 References Barro, R. J., & McCleary, R. M. (2003). 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An Examination of entrepreneurial orientation: A validation study in 68 countries in Africa, Asia, Europe, and North America. International Journal of Family Business, 2 (1), 95-100. Carraher, S. (2006). Felt fair pay of small to medium sized enterprise (SME) owners in Switzerland: An examination of Jaques’ equity construct. Journal of International Business and Entrepreneurship Development, 3 (1/2), 109-120. Carraher, S. (2006). Attitude towards benefits among SME owners in Eastern Europe: A 30month study. Global Business and Finance Review, 11 (1), 41-48. Carraher, S. [Editor] (2008) Small Business Institute® Research Review Volume 35 [304 pages] SBANC. Carraher, S.M. (2008). A graduate certificate in entrepreneurial studies for medical and nonmedical entrepreneurs. International Journal of Family Business, 5 (1), 13-14. Carraher, S.M. (2008). How to integrate a board of advisors in to the academic process. International Journal of Family Business, 5 (1), 43. Carraher, S.M. (2008). On-line SBI teams: Costco and beyond. International Journal of Family Business,5 (1), 47. Carraher, S.M. (2008). Youth entrepreneurship: Strategic exercises for developing entrepreneurship among elementary school students. International Journal of Family Business, 5 (1), 67-68. Carraher, S.M. (2008). Using E-Bay to teach global and technological entrepreneurship International Journal of Family Business, 5 (1), 63-64. Carraher, S.M. (2009). Business Education Accreditation and the Changing Global Marketplace: John Fernandes of AACSB. Journal of Applied Management & Entrepreneurship, 14 (1), 128-138. July 1-2, 2015 Cambridge, UK 21 2015 Cambridge Business & Economics Conference ISBN : 9780974211428 Carraher, S.M. (2011). Turnover prediction using attitudes towards benefits, pay, and pay satisfaction among employees and entrepreneurs in Estonia, Latvia, & Lithuania. Baltic Journal of Management6 (1), 25-52. Carraher, SM (2012) "Global and empirical management history?", Journal of Management History, Vol. 18 Iss: 3 Carraher, SM (2012) "Social entrepreneurship: interviews, journal surveys, and measures", Journal of Management History, Vol. 18 Iss: 4 Carraher, SM (2013) "ISI, social entrepreneurship, and research", Journal of Management History, Vol. 19 Iss: 1 Carraher, SM (2013) "Signaling intelligence, management history, marry-go-round, and research", Journal of Management History, Vol. 19 Iss: 2 Carraher, SM (2013) "Follett, Barnard and Taylor", Journal of Management History, Vol. 19 Iss: 4 Carraher Shawn M. , (2014) "Consumer behavior, online communities, collaboration, IFRS, and Tung", Journal of Technology Management in China, Vol. 9 Iss: 1. Shawn Carraher , (2014) "Technology, AACSB and research suggestions", Journal of Technology Management in China, Vol. 9 Iss: 2. Shawn Carraher , (2014) "Cambridge Business & Economics Conference best papers and Anne Tsui", Journal of Technology Management in China, Vol. 9 Iss: 3. Carraher Shawn , (2014) "Leadership, entrepreneurship, and suggestions for future research", Journal of Management History, Vol. 20 Iss: 1. Carraher Shawn , (2014) "Dutton, management philosophy, realistic job previews, and Weber", Journal of Management History, Vol. 20 Iss: 2. Carraher Shawn , (2014) "Kathryn Harrigan, Management History, and Michael Peng", Journal of Management History, Vol. 20 Iss: 3. Carraher Shawn M. , (2014) "AACSB standards, Academy of Management and 3000 Citations", Journal of Management History, Vol. 20 Iss: 4. Carraher, SM (2014) "Leadership, entrepreneurship, and suggestions for future research", Journal of Management History, Vol. 20 Iss: 1 Carraher, SM (2014) "Dutton, management philosophy, realistic job previews, and Weber", Journal of Management History, Vol. 20 Iss: 2. Carraher, S.M., Buchanan, J.K., & Puia, G. (2010). Entrepreneurial Need for Achievement in China, Latvia, and the USA. Baltic Journal of Management, 5 (3), 378-396. Carraher, S. & Buckley, M. R. (1996). Cognitive complexity and the perceived dimensionality of pay satisfaction. Journal of Applied Psychology, 81 (1), 102-109. Carraher, S. & Buckley, M. (2005). Attitudes towards benefits among SME owners in Western Europe: An 18-month study. Journal of Applied Management & Entrepreneurship, July 1-2, 2015 Cambridge, UK 22 2015 Cambridge Business & Economics Conference ISBN : 9780974211428 10 (4), 45-57. Carraher, S.M. & Buckley, M.R. (2008). Attitudes towards benefits and behavioral intentions and their relationship to Absenteeism, Performance, and Turnover among nurses. Academy of Health Care Management Journal, 4 (2), 89-109. Carraher, S. Buckley, M., & Carraher, C. (2002). Cognitive complexity with employees from entrepreneurial financial information service organizations and educational institutions: An extension & replication looking at pay, benefits, and leadership. Academy of Strategic Management Journal, 1, 43-56. Carraher, S.M., Buckley, M.R., & Carraher, C.E. (2008). Research challenges in sustainable strategic management: Change and sustainability. International Journal of Sustainable Strategic Management, 1 (1), 2-15. Carraher, S., Buckley, M. & Cote, J. (1999). Multitrait-multimethod information management: Global strategic analysis issues. Global Business & Finance Review, 4 (2) 29-36. Carraher, S., Buckley, M., & Cote, J. (2000). Strategic entrepreneurialism in analysis: Global problems in research. Global Business & Finance Review, 5 (2), 77-86. Carraher, S., Buckley, M., Mea, W., Carraher, S.C., & Carraher, C. (2006). Entrepreneurship and leadership: Why we have an ethical obligation to assess change in entrepreneurial research. International Journal of Family Business, 3 (1), 19-31. Carraher, S., Buckley, M., Scott., C., Parnell, J., & Carraher, C. (2002). Customer service selection in a global entrepreneurial information services organization. Journal of Applied Management and Entrepreneurship, 7 (2), 45-55. Carraher, S. & Carraher, C. (1994). ISO 9000 - theories of management. Polymer News, 19, 373-376. Carraher, S. & Carraher, C. (1995). Total quality management applied to industry - ISO 9000. Journal of Polymer Materials, 12, 1-9. Carraher, S. & Carraher, C. (1996). ISO environmental management standards: ISO 14,000. Polymer News, 21, 167-169. Carraher, S. & Carraher, C. (1996). ISO 9000. Polymer News, 21, 21-24. Carraher, S. & Carraher, S.C. (2005). Felt fair pay of small to medium, sized enterprise (SME) owners in Finland and Latvia: An examination of Jaques’ equity construct. Journal of Small Business Strategy, 16 (1), 1-8. Carraher, S. & Carraher, S.C. (2006). Human resource issues among SME’s in Eastern Europe: A 30 month study in Belarus, Poland, and Ukraine. International Journal of July 1-2, 2015 Cambridge, UK 23 2015 Cambridge Business & Economics Conference ISBN : 9780974211428 Entrepreneurship, 10, 97-108. Carraher, S., Carraher, S.C., & Mintu-Wimsatt, A. (2005). Customer service management in Western and Central Europe: A concurrent validation strategy in entrepreneurial financial information services organizations. Journal of Business Strategies, 22 (1), 4154. Carraher, S., Carraher, S.C., & Whitely, W. (2003). Global entrepreneurship, income, and work norms: A Seven country study. Academy of Entrepreneurship Journal,9 (1), 31-42. Carraher, S. & Chait, H. (1999). Level of work and felt fair pay: An examination of two of Jaques' constructs of felt fair pay. Psychological Reports, 84 (2), 654-656. Carraher, S.M. & Courington, J. (2008). Designing an applied graduate program in Organizational Leadership: Research or no research? International Journal of Family Business George Puia, 5 (1), 17-30. Carraher, S.M., Courington, J., & Burgess, S. (2008). The design of the SBI model graduate program in entrepreneurship that encourages entrepreneurship, ethics, and leadership in health care management and public service. International Journal of Family Business, 5 (1), 3-6 Shawn M. Carraher , Madeline M. Crocitto , Sherry Sullivan , (2014) "A kaleidoscope career perspective on faculty sabbaticals", Career Development International, Vol. 19 Iss: 3, pp.295 – 313. Carraher, S., Franklin, G., Parnell, J., & Sullivan, S. (2006). Entrepreneurial service performance and technology management: A study of China and Japan. Journal of Technology Management in China, 1 (1), 107-117. Carraher, S. , Gibson, J., & Buckley, M. (2006). Compensation satisfaction in the Baltics and the USA. Baltic Journal of Management, 1 (1), 7-23. Carraher, S., Hart, D., & Carraher, C. (2003). 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July 1-2, 2015 Cambridge, UK 24 2015 Cambridge Business & Economics Conference ISBN : 9780974211428 Carraher, S., Mendoza, J., Buckley, M., Schoenfeldt, L., Carraher, C. (1998). Validation of an instrument to measure service orientation. Journal of Quality Management, 3, 211224. Carraher, S. & Michael, K. (1999). An examination of the dimensionality of the Vengeance Scale in an entrepreneurial multinational organization. Psychological Reports,85 (2), 687-688. . Carraher, S., Mulvey, P., Scarpello, V., & Ash, R. (2004). Pay satisfaction, cognitive complexity, and global solutions: Is a single structure appropriate for everyone? Journal of Applied Management & Entrepreneurship, 9 (2), 18-33 . Carraher, S.M. & Paridon, T. (2008/2009). Entrepreneurship journal rankings across the discipline. Journal of Small Business Strategy, 19 (2), 89-98. Carraher, S.M., Paridon, T., Courington, J., & Burgess, S. (2008). Strategically teaching students to publish using health care, general population, and entrepreneurial samples. International Journal of Family Business, 5 (1), 41-42. Carraher, S. & Parnell, J. (2008). Customer service during peak (in season) and non-peak (off season) times: A multi-country (Austria, Switzerland, United Kingdom and United States) examination of entrepreneurial tourist focused core personnel. International Journal of Entrepreneurship, 12, 39-56. Carraher, S., Parnell, J., Carraher, S.C., Carraher, C., & Sullivan, S. (2006). Customer service, entrepreneurial orientation, and performance: A study in health care organizations in Hong Kong, Italy, New Zealand, the United Kingdom, and the USA. Journal of Applied Management & Entrepreneurship, 11 (4), 33-48. Carraher, S.M., Parnell, J., & Spillan, J. (2009). Customer service-orientation of small retail business owners in Austria, the Czech Republic, Hungary, Latvia, Slovakia, and Slovenia. 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