Press release
Launch of ostium anti-ageing treatment at Beautyworld Middle East 2015
- From May 26th to 28th United Arab Emirates; May 2015 – OSTIUM, high-end niche brand, entirely Made in France,
created by geriatrician Dr Anne Toselli-Capdevielle will introduce its range of anti-ageing at
the Beautyworld ME 2015. With PRAESIDIUM range, she is launching an Exceptional AntiAgeing Treatment into the competitive world of luxury cosmetics. It is based upon an
exclusive trademarked PHYTOCOMPLEX – OPUNTIA 14 G – which delivers an allencompassing anti-ageing treatment with both preventative and curative actions. Its
effectiveness has been tested and scientifically proven ex vivo on explants of human skin by
an independent laboratory recognised by the French Ministry of Research.
Dr Anne Toselli-Capdevielle's rigor and extreme discipline comes from her contact with her
patients. Focussed on ageing gracefully, today she wants to fill a void in the existing product
offering by developing her own range of cosmetic products, which are double-acting
(preventative and curative) for all-encompassing anti-ageing effectiveness, unlike the alreadyavailable formulas which usually favour one of the two approaches. Truly innovative, OSTIUM
offers both modes of action at the same time in a single product, which postpones the
appearance of the signs of skin ageing.
As a first-time exhibitor at Beautyworld Middle East, in the Cosmetic Valley area, Dr Anne
Toselli-Capdevielle is seeking distributers for Dubai and the Middle East aware of the Made in
France requirements.
The climate in the Middle East generates specific needs for the skin. The maturity of the
region's consumers accentuates their requirements with regard to cosmetic products and the
natural origin of their ingredients. Active and cultivated, they will be even more responsive to
talk of effectiveness and innocuousness from a female doctor. The sensory pleasure of the
texture and its exclusive natural perfume, created by a French Master Parfumeur in Grasse, is
combined with elegant packaging in white lacquered glass hot stamped in Gold. To draw the
eyes with a timeless image of beauty, it is decorated with an exclusive design of TANAGRA, a
statuette from the classical Greek period.
The PRAESIDIUM Made in France range is launched with the Firming Serum and Rich Day &
Night Cream. These contain a predominant concentration (10%) of prickly pear seed oil
(Opuntia Ficus Indica), the most powerful antioxidant in the plant world because of its
exceptionally high levels of Omega 3 and 6 types of unsaturated fatty acids. This protects the
epidermal stem cells from free radicals that attack them, placing the skin under a protective
shield against oxidative stress. They also contain high-tech ingredients with a targeted release
over 24 hours at the level of the deep dermis, capable of reactivating the 14 genes involved in
synthesising the key ageing markers. The scientific evaluation, performed ex vivo on explants
of human skin, is persuasive: after applying for only 10 days, significant increases in the
synthesis of Collagen, Elastin and Glycosaminoglycans were observed, as a result of applying
the products.
Business France in the United Arab Emirates
Communications and press office
Tel. : +971 (0)4 408 49 69 - Fax : +971 (0)4 408 49 98 - +971 (0)55 478 3215
Business France is an executive agency of the French government – SIRET 451 93 O51 OOO52 – APE 8413 Z
A hydrolipidic texture has been selected for both formulas to optimise their penetration into
the deep layers of the skin by passing through the barrier formed by the stratum corneum. All
the selected ingredients are soluble in water and in oil so as to reach the dermis and
restructure it in depth.
Please feel free to come and visit AMA research from May 26th to 28th May 2015. AMA
RESEARCH will exhibit in Hall 2 – booth S2D19A in the French Pavilion of Business France.
For more info : www.ostium-cosmetiques.com
Contacts:
AMA RESEARCH
Dr Anne TOSELLI-CAPDEVIELLE – Manager
Mobile : +33 6 11 60 25 13
Press Contacts:
Miryem Oukas Messidi
Head of communications – Press office & Regional Development
GCC - Egypt - Lebanon
Tél. : + 971 (0)4 408 49 69 - Mobile: +971 (0)55 478 32 15
Mail : miryem.oukasmessidi@businessfrance.fr
Business France - French Embassy
Al Habtoor Business Tower, 24th floor - Dubai Marina
@BF_MiddleEast
Business France in the United Arab Emirates
Communications and press office
Tel. : +971 (0)4 408 49 69 - Fax : +971 (0)4 408 49 98 - +971 (0)55 478 3215
Business France is an executive agency of the French government – SIRET 451 93 O51 OOO52 – APE 8413 Z