UNIVERSITY OF CENTRAL LANCASHIRE
Programme Specification
1. Awarding Institution /
Body
University of Central Lancashire.
2. Teaching Institution
Shanghai University of International Business and Economics
(SUIBE)
University of Electronics, Science and Technology (UESTC)
3. University
Department/Centre
School of Journalism, Language and Communication
4. External Accreditation
n/a
5. Title of Final Award
Diploma of Higher Education in English for International
Business (Dip EIB)
6. Modes of Attendance
offered
Full Time
7. UCAS Code
n/a
8. Relevant Subject
Benchmarking Group(s)
Languages and Related Studies/Business and Management.
9. Other external influences
International English Language Testing Service (IELTS)
10. Date of production/
revision of this form
14 March 2008 / revised April 2010
PCR April 2011/April 2013
11. Aims of the Programme

To enable students to develop English language and professional skills to a level which prepares
them for a career in international business, specialising in business communication;

To develop individual and integrated communication skills in English to an upper intermediate
level;

To enable students to produce and present a range of spoken and written business texts
appropriate to a variety of genres, styles and specialisms;

To foster the development of an adequate level of intercultural awareness and knowledge about
the world to begin a career in international business;

To develop in students an active approach to Personal Development Planning;

To foster the development of interpersonal, communication and teamwork skills oriented to
professional business contexts.
12. LEARNING OUTCOMES, TEACHING, LEARNING AND ASSESSMENT METHODS
A. KNOWLEDGE AND UNDERSTANDING
A1. The structure, syntax and vocabulary of Business English at an upper intermediate level
A2. Concepts, issues and principles related to international business and intercultural
communication
A3. Variation in the register and styles of English in a variety of international business contexts
according to genre, audience, specialism, geographical region, function
A4. Concepts, issues and practice related to at least one area of international business
(Marketing, Finance or Management Practice)
TEACHING AND LEARNING METHODS

Tutor-led inputs and seminars.

Language analysis tasks

Structured, incremental tasks and
activities


Guided reading for seminars and
research projects

Individual and group-based simulation

Guided self-study
Case studies and portfolios
ASSESSMENT METHODS

Essays & reports

Assessed simulations

Portfolios of tasks

Dissertation

Oral presentations

Classroom tests
B. SUBJECT-SPECIFIC SKILLS
B1. English language skills at an upper intermediate level
B2. A range of professional, cognitive and transferable skills associated with international English
medium business communication contexts (e.g. researching, selecting, synthesising and
presenting information in appropriate spoken and written styles)
B3. Text and business case analysis skills
B4. Communication and Interpersonal skills
TEACHING AND LEARNING METHODS

Tutor-led inputs and seminars.

Language analysis tasks

Structured, incremental tasks and
activities

Case studies and portfolios

Guided reading for seminars and
research projects

Individual and group-based simulation
tasks, case studies and portfolios
ASSESSMENT METHODS

Essays & reports

Assessed simulations

Portfolios of tasks

Dissertation

Oral presentations

Classroom tests
C. THINKING SKILLS
C1. Application of language and business-related knowledge to a variety of contexts and issues
C2. Critical analysis of contexts, issues, business texts, academic texts etc.
C3. Synthesis of knowledge and ideas from a variety of sources, leading to creative or original
ideas
C4. Evaluation of own knowledge and ideas and that of others
TEACHING AND LEARNING METHODS

Tutor–led inputs and seminars.

Case analysis tasks and discussions

Structured, incremental language tasks
and activities

Projects within and outside the
classroom

Guided reading for seminars, essays
and research projects
ASSESSMENT METHODS

Essays and reports

Project presentations

Portfolios of tasks

Classroom tests
D.
OTHER SKILLS RELEVANT TO EMPLOYABILITY & PERSONAL DEVELOPMENT
D1. Effective communication in a wide range of
inter-cultural contexts in English
D2. The ability to continue learning, and to
review own learning by adopting
transferable skills for work and study;
Including the use of IT.
D3. Empathy with different cultures and
organisations.
D4. The ability to plan and organise work, and
to work independently.
TEACHING AND LEARNING METHODS

Tutor-led input and seminars


Structured, incremental tasks and
activities
Guided reading for seminars, essays
and research projects


Supervised projects within and outside
the classroom
Individual and group-based simulation
tasks, case studies and portfolios
ASSESSMENT METHODS

Essays and reports

Project presentations

Portfolio tasks

Classroom tests

International Day Exhibition

Enterprise project
13. Programme Structures
Level
LEVEL 4:
Core:
Options:
LEVEL 5
Core:
Module
Code
Module Title
14. Awards
and Credits
Credit
rating
EB1006
International Business Communication 1
40
EB1300
Introduction to Business for IBC
20
EB1009
Project English
20
EF1700
Study and Communication
20
EB1107
Introduction to Marketing for IBC
20
EF1200
English-Speaking World
20
EB2006
International Business Communication 2
40
EB2300
Management Practice for IBC
20
EF2500
Intercultural Communication for IBC
20
EB2208
English for Finance
20
EB2010
English for International Business Enterprise
20
Diploma of
Higher
Education
in EIB
Requires
240 credits
including a
minimum of
100 at Level
5
Certificate
of Higher
Education
in EIB
Requires
120 credits
at Level 4 or
above
15. Personal Development Planning
PDP is embedded in the teaching and assessment of most modules, particularly EF1700 Study and
Communication. Students keep logs of their learning experience and learning needs. Students are
taught to use SMART Action Planning and are assessed in EB2010 on their reflections on an Action
Plan. Strategies and skills for academic, personal and professional development are identified during
induction. Students regularly meet with their tutor and groups discuss PDP issues and strategies, with
emphasis on academic development
16. Admissions criteria
Programme Specifications include minimum entry requirements, including academic
qualifications, together with appropriate experience and skills required for entry to study.
These criteria may be expressed as a range rather than a specific grade. Amendments to
entry requirements may have been made after these documents were published and you
should consult the University’s website for the most up to date information.
Students will be informed of their personal minimum entry criteria in their offer letter.
Society students must have a minimum level of English equivalent to IELTS 4.5 and must have
passed the SUIBE Foundation Year.
Regular students must have passed the national university entrance exam with a score which
qualifies them for entry to SUIBE and have passed Year 1 of the SUIBE BA /Dip Business English.
17. Key sources of information about the programme

SUIBE’s website and promotional activities
18 Curriculum Skills Map
Programme Learning Outcomes
Module
Level Code Module Title
Compulsory
(C)
Knowledge and
understanding
A1
A2 A3 A4
Subject-specific
Skills
B1 B2 B3 B4
Other skills
relevant to
employability and
personal
Thinking Skills
development
C1 C2 C3 C4 D1 D2 D3 D4







International Business
EB2006 Communication 2
C


Management Practice for
EB2300 IBC
C










EB2208 English for Finance
C










Intercultural
EF2500 Communication for IBC
C












English for International
EB2010 Business Enterprise
C














EB1006
International Business
Communication 1
C















L
E
V
E
L
EF1700
Study and
Communication
C













EB1300
Introduction to Business
for IBC
C





4
EB1009
Project English
C






EB1107
Introduction to Marketing
for IBC
O




L
E
V
E
L
5


























EF1200
The English-speaking
World
O









