UNIVERSITY OF CENTRAL LANCASHIRE
Programme Specification
1. Awarding Institution / Body
University of Central Lancashire
2. Teaching Institution and Location
of Delivery
University of Central Lancashire Preston campus
3. University School
School of Journalism, Language and Communication
4. External Accreditation
none
5. Title of Final Award
BA (Hons) Digital Business Communication
6. Modes of Attendance offered
Full Time and Part Time
7. UCAS Code
GN51
8. Relevant Subject Benchmarking
Group(s)
Languages and Related Studies/ Business and
Management
9. Other external influences
Common European Framework of Reference for
Languages
10. Date of production/revision of this
form
June 2013
11. Aims of the Programme

to consolidate and extend students’ knowledge and skill set in English for computermediated communication applied to a variety of professional, cultural and social contexts

to examine, explain and critically review themes and issues in digital business
communication, international business, intercultural communication and international
business

to identify, develop and refine a range of autonomous learning techniques; to develop
interpersonal, critical and problem-solving skills and an active approach to Personal
Development Planning
12. Learning Outcomes, Teaching, Learning and Assessment Methods
A. Knowledge and Understanding
A1. identification, critical analysis and production of discoursal variation in the structure and lexis of
English for business appropriate to a variety of computer-mediated business genres
A2. explanation, critical analysis and discussion of key trends and issues in business communication
technology, processes and software
A3. explanation, critical analysis and discussion of the significance of key contemporary issues and
trends in international business, business environments and management
A4. interpretation and application of current research and experience in intercultural communication
and issues related to communicating across cultures
Teaching and Learning Methods
Tutor-led inputs and seminars
Case analysis
Structured, incremental language tasks
Discourse analysis tasks
Workshops in computer lab
Portfolios
Blended learning materials
Simulations & group-based tasks
Assessment methods
e-portfolios of tasks
Extended project
Presentations
Case analyses
Simulations
Test
Essay
B. Subject-specific skills
B1. competence in business communication, intercultural and interpersonal skills transferable to a
range of international business communication contexts, specifically through digital media
B2. application of critical, analytical skills to the evaluation, analysis and appropriate production of
digital and other business communication texts in English
B3. ability to describe, explain and critically discuss in English, orally and in writing, key themes and
issues in international business, international digital business communication and intercultural
communication
B4. effective and contextually appropriate use of electronic sources and equipment for a range of
academic, professional and social purposes
Teaching and Learning Methods
Tutor-led inputs and seminars
Case analysis
Structured, incremental language tasks
Discourse analysis tasks
Workshops in computer lab
Portfolios
Blended learning materials
Simulations and group-based tasks
Supervised project
Guided reading tasks
Assessment methods
e-portfolios of tasks
Extended project
Presentations
Case analyses
Simulations
Test
Blog & wiki
C. Thinking Skills
C1. ability to recognise the relevance of knowledge and skills and apply these appropriately to a
variety of contexts, themes and issues
C2. ability to distinguish between and evaluate a variety of communicative contexts and associated
English texts and perform appropriately professionally, interpersonally and interculturally
C3. critical analysis, evaluation and synthesis of knowledge and ideas from a variety of sources,
leading to the generation of creative and original ideas
Teaching and Learning Methods
Tutor-led inputs and seminars
Case analysis
Structured, incremental language tasks
Discourse analysis tasks
Workshops in computer lab
Portfolios
Blended learning materials
Simulations and group-based tasks
Supervised project
Guided reading tasks
Assessment methods
e-portfolios of tasks
Extended project
Presentations
Case analyses
Simulations
Test
Blog and evaluation of other blogs
Essay
D. Other skills relevant to employability and personal development
D1. advanced ICT skills and information literacy
D2. a consolidated set of key transferable skills for study and employment (e.g. business
communication skills, team working, project management)
D3. active use of self-evaluation strategies and personal development planning
Teaching and Learning Methods
Tutor-led inputs and seminars
Simulations & group-based tasks
Workshops in computer lab
Portfolios
Blended learning materials
Supervised project
Assessment methods
e-portfolios of tasks
Extended project
Presentations
Case analyses
Simulations
Blog
13. Programme Structures
Module Title
14. Awards and Credits*
Level
Module
Code
6
EB3202
6
EB3207
Online Culture and
Communication
20
6
EB3206
Social Media Strategy
20
6
EB3205
Digital Business Communication
Project
20
6
EB3803
International Digital Business
Communication
Managing International
Businesses for IBC
Credit
rating
40
20
Bachelor Honours Degree
Digital Business
Communication
Requires 120 credits including a
minimum of 100 at Level 6
15. Personal Development Planning
PDP is embedded in the teaching and assessment of most modules.
Strategies and skills for academic, personal and professional development are explicitly taught in
EB3201 and assessed through performance on tasks and guided reflection activities.
16. Admissions criteria
Programme Specifications include minimum entry requirements, including academic qualifications,
together with appropriate experience and skills required for entry to study. These criteria may be
expressed as a range rather than a specific grade. Amendments to entry requirements may have
been made after these documents were published and you should consult the University’s website for
the most up to date information.
Students will be informed of their personal minimum entry criteria in their offer letter.
As the BA (Hons) DBC is a one-year top-up degree, applicants must have already completed a
minimum of 2 years of undergraduate study in a field related to English Language, normally with an
element of business communication in English or Business subjects taught in English.
Applicants must also have a minimum level of English equivalent to IELTS 6.0 or ESB C1.
Applicants will also need to demonstrate functional competence in ICT programmes and tools such as
‘Microsoft Office’, email providers such as ‘Yahoo’ & search engines such as ‘Google’.
17. Key sources of information about the programme

International partners through articulation agreements

UCLan prospectus and website

International Office and agents

Publicity materials
18. Curriculum Skills Map
Please tick in the relevant boxes where individual Programme Learning Outcomes are being assessed
Programme Learning Outcomes
6LEVEL 6
Module
Level Code
Module Title
EB3202
International Digital Business
Communication (40 credits)
EB3207
Online Culture and
Communication
EB3206
EB3205
Core (C),
Compulsory
(COMP) or
Option (O)
Knowledge and
understanding
Managing International
Businesses for International
EB3803
Business Communication
Thinking Skills
D1
A1
A2
A3
A4
B1
B2
B3
B4
C1
C2
C3
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CORE
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CORE
Social Media Strategy
Digital Business
Communication Project
Subject-specific Skills
Other skills
relevant to
employability and
personal
development
CORE
CORE
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D2
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D3