Sample “Swiss Cheese” Caught Green-Handed Press Release
[CITY, STATE] (DATE, 2014) - This week, [School name] students going about their normal routines were
surprised with prizes for their everyday behavior. [Members of the Green Club/Sustainability
Department/etc] handed out prizes to those they “caught green-handed.” Students who were seen
recycling or engaging in other sustainable behavior were stopped and rewarded.
[Insert quote from volunteer about how students reacted to being “caught.”]
The event was part of the national RecycleMania Tournament, a friendly recycling and waste reduction
competition for colleges and universities. [SCHOOL NAME] is currently ranked [XX] in [insert category
name or state name]. This is [School name]’s [x] year participating in the Tournmanet.
[Insert quote about the importance of RecycleMania from a school official]
The Caught Green-Handed event was just one of the activities that [school name] is doing to encourage
recycling and waste reduction during RecycleMania, and all year round.
[Insert description of other RecycleMania-related or sustainability activities on campus].
RecycleMania is an independent program of the RecycleMania Steering Committee. The competition is
made possible with the sponsorship support of SCA Tissue, The Coca-Cola Company, Alcoa Foundation,
Keep America Beautiful and the American Forest & Paper Association. Program management is provided
by Keep America Beautiful with additional program support from the US EPA’s WasteWise program and
the College and University Recycling Coalition (CURC).
About RecycleMania
RecycleMania was launched in 2001 as a friendly challenge between Ohio University and Miami University to
increase recycling on their campuses. The contest has expanded from two schools in 2001 to 605 colleges and
universities in 2012 spanning all 50 states, the District of Columbia, Canada and the U.K. Over an eight-week
period, campuses compete to see which institution can collect the largest amount of recyclables per capita, the
largest amount of total recyclables, the least amount of trash per capita, or have the highest recycling rate. For
complete competition background and details, visit the RecycleMania website at http://recyclemaniacs.org.