FOR UC BERKELEY STUDENTS
IEOR 192 COURSE SYLLABUS
“Berkeley Method of Entrepreneurship” BMOE Bootcamp
Spring 2016, January 11 – 14, 2016
DESCRIPTION
This four-day intensive program (January 11 – 14, 2016, 8:30 am – 5:30 pm) held on the UC Berkeley
campus at Sutardja Dai Hall at the Banatao Auditorium and breakout rooms, is offered by the Sutardja
Center for Entrepreneurship & Technology. BMOE Boot-camp is a cornerstone of the Sutardja Center’s
curriculum and enables students to kickoff entrepreneurship projects with intensive activation, team
formation and essential training in the early part of the semester. The Bootcamp conveys the Sutardja
Center’s latest approaches for technology entrepreneurs - The Berkeley Method of Entrepreneurship
(BMoE), setting the groundwork for further Sutardja Center course study and new venture incubation.
This method leverages a layered framework of:



Theory & Cases
Mindset and Entrepreneurial Culture
Networking Facilitated through Mentoring
The format enables access to noteworthy industry speakers and mentors, along with top faculty to
deliver intensive training on successful entrepreneurship and new venture creation.
The program is intended for those who want an intensive understanding of concepts in
entrepreneurship, including pre-formed business teams and individuals with a business idea or interest.
So whether you are just exploring, starting off or fine-tuning an idea, you will gain insights from the
modular learning format final challenge that reflects your development stage.
Students have the option to continue start-up work as part of the Sutardja Center Venture Lab. Access
is based on a semiannual application process.
CONTACT INFORMATION
Program Chair, Co-Instructor
Co-Instructor
Gigi Wang, Industry Fellow
Ikhlaq Sidhu, Founding Director and
Chief Scientist, SCET
IEOR Emerging Area Professor
Ken Singer, Managing Director, SCET
Co-Instructor
gigiwang@berkeley.edu
sidhu@berkeley.edu
ken.singer@berkeley.ed
FORMAT
The 4-day intensive boot-camp format enables individuals and pre-formed teams to hone their business
ideas and creates a forum for new teams to form and develop ideas, while also providing insights into
entrepreneurship. Students who don’t have an idea yet or a team can join a pre-formed team and
participate in building a venture.
Each day starts with seminars on key concepts of entrepreneurship taught by Sutardja Center instructors
and industry experts. There will be games and exercises to internalize and practice the concepts.
Working sessions are also included in the program, with a number of industry mentors available to help
and give feedback on your projects.
In addition, there will be several networking sessions for you to meet the other students in the course,
the Sutardja Center team, speakers, and mentors.
TOPICS COVERED (partial list)
 Opportunity Recognition and Ideation
 Entrepreneurial Attributes and Culture
 Storytelling & Attracting Stakeholders
 Customer-focused Product Design




Team Building
Go-to-Market
Funding
Elevator Pitch and Demos
CREDIT
UC Berkeley students may sign up for 2 credits/units - Boot camp, January 11 – 14, 2016, daily from
8:00am.
Note: Course credit, when taken for a grade, can be applied to the CET curriculum sequence.
TEXTS AND REQUIRED SUPPLIES




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B-course access
Pre-program assignments
Online survey to be completed before class commences, ad hoc surveys during program and final
day of the class,
Final report at the end of class
In-class presentations and outside-class work and activities
IEOR 192 COURSE SYLLABUS – BMOE Boot-camp, Spring 2016
Version for UC Berkeley Students
ATTENDANCE & GRADING
Attendance Daily boot camp attendance is mandatory, with daily sign-in.
Please arrive on time. If you are more than 15 minutes late you will be marked absent.
Submit any request for excused absences by email to gigiwang@berkeley.edu. Only
extenuating circumstances will be accepted.
Grading
50% on attendance and participation throughout the week, including surveys and end of
the week presentation. 50% on final projects to be submitted by January 25, 2016.
DATES & LOCATION
The core of the course will be held January 12 – 15th, 2015 8:30 am – 5:30 pm Banatao Auditorium in the
Sutardja Dai Hall, along with breakout rooms in the building. One networking session will be held in the
new Jacobs Hall.
COMMUNICATIONS
Contact Gigi Wang for course operations. Contact the co-instructor directly that you would like to
communicate with.
NOTE: Check B-course for general course communications.
SCHEDULE
The schedule is included in the following pages. Note that each of the sessions reinforces the BMoE
Method of incorporating aspects of Theory, Mindset or Networking.
DAY ONE in Banatao Auditorium, Atrium, and Breakout Rooms, Sutardja Dai Hall on UC Berkeley
Campus
Overview: Introduction, meeting others and focusing on idea generation/optimization and team
formation.
FRAMEWORK
Monday, January
11th
2016
8:00am – 8:30am
8:30 am – 9:00 am
TOPIC
Registration and Light Breakfast
Welcome, Introductions & BMoE
Bootcamp Overview
SPEAKER
Gigi Wang, SCET
Industry Fellow,
BMOE Program
Chair
IEOR 192 COURSE SYLLABUS – BMOE Boot-camp, Spring 2016
Version for UC Berkeley Students
Theory &
Mindset
9:00 am – 10:00 am Opportunity Recognition & Market
Validation
Mindset
10:00 am – 10:45
am
10:45 am – 11:15
am
Mindset &
Networking
11:15 am – 11:30
am
11:30 am – 12:30
pm
Theory
Cultural Lessons Learned by a Silicon
Valley Entrepreneur
Game #1: Trust & Taking Risks
Break
Getting to Entrepreneurship &
Venture Fundamentals
Mindset
12:30 pm – 1:00 pm
Lunch
1:00 pm – 1:45 pm Coming up with Ideas for Compelling
Products/Services
Theory
1:45 pm – 2:30 pm
How To Captivate Any Audience
2:30 -3:00 pm
3:00 pm – 5:00 pm
(includes small
break/snacks)
Break
Those who want to work on building a
venture (theirs or someone else’s) will
join this group.
1. Share their concepts or ventures (1
minute for those who have an
idea/project)
2. Get feedback from CET instructors
3. Assignment for end-of-week
demo/presentation
4. Join a team if not already a part of
one
5. Identify relevant mentors
TRACK 1*:
Working on
an idea or
venture
Networking &
Theory
,Mindset
5:00 pm – 6:00 pm
(note: game to be
continued into
evening)
Ikhlaq Sidhu, SCET
Founding Director
and Chief Scientist
Ken Singer, SCET
Managing Director
Gigi Wang, SCET
Industry Fellow,
BMOE Program
Chair
Game #2: Team-Building Exercise
Gigi Wang, SCET
Industry Fellow,
BMOE Program
Chair
Sophie-Charlotte
Moatti, Founder
of “Products That
Count”
Nathan Gold,
founder of
DemoCoach
SCET Staff and
Anoesjka
Timmermans,
Amsterdam Ctr for
Entrepreneurship
SCET Staff leads
Everyone
participates
IEOR 192 COURSE SYLLABUS – BMOE Boot-camp, Spring 2016
Version for UC Berkeley Students
*Track 1 is for students and entrepreneurs working on a project or venture. There is a separate Track
2 for educators and incubators working on programs for supporting startups.
DAY TWO in Banatao Auditorium, Atrium, and Breakout Rooms, Sutardja Dai Hall and Jacobs Hall on
UC Berkeley Campus
Overview: Learn concept about team, customer-focused product design, promoting your
products/services, and innovation in developing business models. A networking session to mingle,
followed by working session with mentors.
FRAMEWORK
TUES JANUARY
12th
2016
8:30am – 9:00am
Check-in & light breakfast
Theory
9:00am –10:00am
Beyond Concepts, How To Execute
Ikhlaq Sidhu
Theory &
Mindset
10:00am – 10:15
am
Review of Game #2 and Innovative
Team Behavior and Building
Gigi Wang
Theory &
Mindset
10:15 am – 11:00
am
Building a Winning Team
Ken Singer
Theory &
Mindset &
Networking
11:00am – 11:15
am
11:15 am – 12:45
pm
TOPIC
SPEAKER
Break
Customer-Focused Product & Services
Game #3: Giving the Customer What
They Want
Anne Fletcher,
Design Thinking
Consultant
12:45 – 1:15 pm
1:15 – 1:30 pm
Pizza lunch
Results of Game #3:
Anne Fletcher &
Whose Customers were Delighted with Gigi Wang
Your Product or Service (prizes)
Theory
1:30 – 2:15 pm
Beyond Value Proposition: Innovation
in Value Extraction (aka Business
Models)
Theory
2:15 – 3:00 pm
Theory &
Mindset
Promoting Your Product and Services

Gigi Wang

Tony Wessling,
Managing
Principal,
Chromium
Group
IEOR 192 COURSE SYLLABUS – BMOE Boot-camp, Spring 2016
Version for UC Berkeley Students

Networking
(includes
break/snacks)
TRACK 1:
Working on an
idea or venture
3:00 – 3:15 pm
3:15 pm – 5:00 pm
Jacobs Hall
5:30 – 9:00 pm
Networking &
Theory
Break and walk to Jacobs Hall
Networking Event
UC Berkeley SCET Team & Resources
introduced
Project teams to polish ideas and
opportunity to go out and talk to
customer, mentors working with
assigned project teams – Breakout
Rooms
Carmen
Hughes,
Founder,
IgnitePR
SCET Team &
Community
BMoE Participants
& Industry
Mentors
(participants need
to connect with
mentors and
customers
themselves)
DAY THREE in Banatao Auditorium, and Breakout Rooms, Sutardja Dai Hall on UC Berkeley Campus
Overview: Concepts of business design, getting to market, growing a global company, resources and
funding. Practice pitching your venture.
FRAMEWORK
Theory
Theory
WED JANUARY
TOPIC
th
13 , 2016
8:30am – 9:00am
Check-in and Light Breakfast
9:00 am – 9:45 am Business Design & Models
9:45 am – 10:30 am Getting-to-Market
Theory &
Mindset
10:30 am – 11:00
am
Theory &
Mindset
Case Study:
Yani – Global Marketing, Sales, and
Operations
11:00 - 11:15 am
Break
11:15 am – 12 noon Overcoming Failure to Get to Success
SPEAKER
Ikhlaq Sidhu
Gigi Wang, Janet
Gregory,
Kickstartall Alliance
Anoesjka
Timmermans,
Amsterdam Ctr for
Entrepreneurship
Entrepreneur
Guest Speakers
 Steve Pieraldi,
FailPro
 Mai Le, Yahoo!
IEOR 192 COURSE SYLLABUS – BMOE Boot-camp, Spring 2016
Version for UC Berkeley Students
12 noon - 12:45 pm
12:45 pm – 1:30
pm
Box Lunch
Incubators and Accelerators
Theory &
Mindset
1:30 pm – 2:15 pm
Investor Panel on Funding
TRACK 1:
Working on
an idea or
venture
2:15 – 3:15 pm
Working Time for venture teams to talk
to investors from panel and mentors,
and customers (need to schedule)
Mindset
3:15 pm – 3:30 pm
3:30 pm – 4:00 pm
Break with snacks
Special Guest Speaker
Mindset
4:00 pm
Elevator Pitch Setup
Mindset
4:30 pm – 6:30 pm
Elevator Pitching Game #4
10 minutes per Track 1 Team
(2 minute pitches PLUS feedback)
Theory
Incubators/Acceler
ators Panel:
 Caroline
Winnett, Exec
Dir, SkyDeck @
Berkeley
 Matt Walters,
GM, Runway
Incubator
 Stanislav
Richter, xPORT
Incubator
(Prague)
Investor Panel:
 Richard Chan,
Ironfire Capital
 Joanne Chen,
Foundation
Capital
 Olivier Younès,
Professor, HEC
(France)
Investor speakers
and participants
Networking &
Theory
Scott Adams,
Creator of Dilbert
Cartoon
Nathan Gold,
Demo Coach
Nathan Gold,
Demo Coach
IEOR 192 COURSE SYLLABUS – BMOE Boot-camp, Spring 2016
Version for UC Berkeley Students
TRACK 1:
Working on
an idea or
venture
6:00 pm – 9:00 pm
Access to rooms and mentors for each
project team to work on their project
and final presentations
Networking &
Theory
BMoE Participants
& Industry
Mentors
(participants need
to connect with
customers and
mentors
themselves)
DAY FOUR in Banatao Auditorium, Atrium, and Breakout Rooms, Sutardja Dai Hall on UC Berkeley
Campus
Overview: Final Presentations and Networking
FRAMEWORK
Theory
Theory
TRACK 1:
Working on an
idea or
venture
THURS JANUARY
14th, 2016
8:00 am – 8:30 am
8:30 am – 8:45 am
8:45 am – 9:30 am
9:30 am – 9:45 am
9:45 am – 12:00
noon
TOPIC
Check-in and light breakfast
Reflections going into Final Day
BMoE Mindset Concepts
Break (Project teams move to breakout
rooms)
Practice Final Presentations of
Demos/Projects
(Breakout Rooms)
SPEAKER
Gigi Wang
Ikhlaq Sidhu
Mentors & Tamra
Teig, Director of
Berkeley Start-up
Network
Networking &
Theory
Theory &
Mindset &
Networking
Theory &
Mindset
12noon - 12:45 pm
Warm lunch
12:45 pm – 2:45
Final Round Demos/Presentations of
pm
Venture Projects with Feedback
(Banantao Auditorium)
2:45 pm – 3:10pm
Final Inspirational Keynote
Present to Ikhlaq
Sidhu, Ken Singer,
Gigi Wang,
and Anis Uzzaman,
Fenox Venture
Capital (guest
judge)
Charles Huang,
CEO, Indigo7,
Founder, Guitar
Hero, UC Berkeley
Alum
IEOR 192 COURSE SYLLABUS – BMOE Boot-camp, Spring 2016
Version for UC Berkeley Students
Theory &
Mindset
3:10 pm – 3:30 pm Closing Comments
Networking
3:30 pm – 5:00 pm
Iklahq Sidhu, Ken
Singer, Gigi Wang
Reception and Networking in Atrium
IEOR 192 COURSE SYLLABUS – BMOE Boot-camp, Spring 2016
Version for UC Berkeley Students