FOR NON-UC BERKELEY PARTICIPANTS
“Berkeley Method of Entrepreneurship” BMOE Bootcamp
Spring 2016, January 11 – 14, 2016
This four-day intensive program (January 11 – 14, 2016, 8:30 am – 5:30 pm) held on the UC Berkeley
campus at Sutardja Dai Hall in the Banatao Auditorium is offered by the Sutardja Center for
Entrepreneurship & Technology. Top UC Berkeley faculty deliver intensive training on successful
entrepreneurship and new venture creation, and participants gain access to noteworthy industry
speakers and mentors, along with engaging in interactive exercises and networking sessions.
BMOE Boot-camp is a cornerstone of the Sutardja Center’s curriculum and conveys the Sutardja Center’s
latest approaches for technology entrepreneurs - The Berkeley Method of Entrepreneurship (BMoE),
setting the groundwork for further Sutardja Center course study and new venture incubation. This
method leverages a layered framework of:



Theory & Cases
Mindset and Entrepreneurial Culture
Networking Facilitated through Mentoring
NOTE: Non-Berkeley participants in the boot-camp must choose between Track 1 or Track 2.
Track 1: Work on a Start-up Venture/Project - This track is intended for those who want take their
understanding of concepts in entrepreneurship, and work with a team of other participants to develop
a business idea or existing project.
Track 2: Instilling Entrepreneurial Mindset & Nurturing Start-ups – This track is intended for those who
want to learn concepts and methodology to instill entrepreneurial mind-set in their organizations. Group
activities and discussions with Sutardja Center leaders and leading industry incubators will provide
additional insights.
CONTACT INFORMATION
Program Chair, Co-Instructor
Co-Instructor
Co-Instructor
Gigi Wang, Industry Fellow
Ikhlaq Sidhu, Founding Director and
Chief Scientist, SCET
IEOR Emerging Area Professor
Ken Singer, Managing Director, SCET
gigiwang@berkeley.edu
sidhu@berkeley.edu
ken.singer@berkeley.ed
FORMAT
Each day starts with seminars on key concepts of entrepreneurship taught by Sutardja Center instructors
and industry experts. There will be games and exercises to internalize and practice the concepts.
Working sessions are also included in the program, with a number of industry mentors available to help
and give feedback on your projects.
In addition, there will be several networking sessions for you to meet the other students in the course,
the Sutardja Center team, speakers, and mentors.
TRACK 1: The 4-day intensive boot-camp format enables individuals and pre-formed teams to hone
their business ideas and creates a forum for new teams to form and develop ideas, while also
providing insights into entrepreneurship. 12 – 15 project/venture teams will be selected by the end
of Day 1 to be highlighted in the camp. Also, by end of Day One, participants who don’t have an
idea yet or a team will join a pre-formed team and participate in building a venture. The
project/venture teams will make a final presentation on January 14 to a SCET instructors and panel
of industry judges.
TRACK 2: The 4-day boot-camp will provide insights into the drivers of successful entrepreneurship.
Participants will share best practices from around the world for instilling entrepreneurial mind-set
and nurturing start-ups. They will observe how students and entrepreneurs apply the Berkeley
Method of Entrepreneurship to create successful start-ups. Track 2 participants will give a short
presentation on the final days about their goals for their organizations, what they learned at the
boot-camp, and how they want to apply what they learned in their organizations.
TOPICS TO BE COVERED – BMOE BOOTCAMP (partial list)
 Opportunity Recognition and Ideation

 Entrepreneurial Attributes and Culture

 Storytelling & Attracting Stakeholders

 Customer-focused Product Design

Team Building
Go-to-Market
Funding
Elevator Pitch and Demos
Berkeley Method of Entrepreneurship Boot-camp, Jan 11 – 14, 2016 (IEOR 192)
Version for Non-UC Berkeley Students
TEXTS AND REQUIRED SUPPLIES




Pre-program assignments
Online survey to be completed before class commences, ad hoc surveys during program and final
day of the class,
Final report at the end of class
In-class presentations and outside-class work and activities
ATTENDANCE
Attendance Daily boot camp attendance is mandatory. Please arrive on time.
DATES & LOCATION
The core of the course will be held January 11 – 14, 2016, 8:00 or 8:30 am – 5:30 pm Banatao Auditorium
in the Sutardja Dai Hall, along with breakout rooms in the building. One networking session will be held
in the new Jacobs Hall.
COMMUNICATIONS
Contact Gigi Wang for course operations. Contact the co-instructor directly that you would like to
communicate with.
SCHEDULE
The schedule is included in the following pages. Note that each of the sessions reinforces the BMoE
Method of incorporating aspects of Theory, Mindset or Networking.
(Schedule outlined on the following pages)
Berkeley Method of Entrepreneurship Boot-camp, Jan 11 – 14, 2016 (IEOR 192)
Version for Non-UC Berkeley Students
DAY ONE in Banatao Auditorium, Atrium, and Breakout Rooms, Sutardja Dai Hall on UC Berkeley
Campus
Overview: Introduction, meeting others and focusing on idea generation/optimization and team
formation.
FRAMEWORK
Monday, January
11th
2016
8:00am – 8:30am
8:30 am – 9:00 am
TOPIC
Registration and Light Breakfast
Welcome, Introductions & BMoE
Bootcamp Overview
Theory &
Mindset
9:00 am – 10:00 am Opportunity Recognition & Market
Validation
Mindset
10:00 am – 10:45
am
10:45 am – 11:15
am
Mindset &
Networking
Theory
11:15 am – 11:30
am
11:30 am – 12:30
pm
Cultural Lessons Learned by a Silicon
Valley Entrepreneur
Game #1: Trust & Taking Risks
Gigi Wang, SCET
Industry Fellow,
BMOE Program
Chair
Ikhlaq Sidhu, SCET
Founding Director
and Chief Scientist
Ken Singer, SCET
Managing Director
Gigi Wang, SCET
Industry Fellow,
BMOE Program
Chair
Break
Getting to Entrepreneurship &
Venture Fundamentals
Mindset
12:30 pm – 1:00 pm
Lunch
1:00 pm – 1:45 pm Coming up with Ideas for Compelling
Products/Services
Theory
1:45 pm – 2:30 pm
2:30 -3:00 pm
SPEAKER
How To Captivate Any Audience
Gigi Wang, SCET
Industry Fellow,
BMOE Program
Chair
Sophie-Charlotte
Moatti, Founder
of “Products That
Count”
Nathan Gold,
founder of
DemoCoach
Break
Berkeley Method of Entrepreneurship Boot-camp, Jan 11 – 14, 2016 (IEOR 192)
Version for Non-UC Berkeley Students
TRACK 1*:
Working on
an idea or
venture
3:00 pm – 5:00 pm
(includes small
break/snacks)
Networking &
Theory
TRACK 2:
3:00 pm – 5:00 pm
Instilling
(includes small
Entrepreneuri break/snacks)
al Mindset &
Nurturing
Start-ups
Networking &
Theory
Those who want to work on building a
venture (theirs or someone else’s) will
join this group.
1. Share their concepts or ventures (1
minute for those who have an
idea/project)
2. Get feedback from CET instructors
3. Assignment for end-of-week
demo/presentation
4. Join a team if not already a part of
one
5. Identify relevant mentors
Learning strategies and techniques to
instill entrepreneurship mindset and to
nurture entrepreneurs
1. Share objectives and goals for coming
to BMoE boot-camp (1 minute from
each attendee)
2. In-depth group discussions about
challenges faced & and about culture
SCET Staff and
Anoesjka
Timmermans,
Amsterdam Ctr for
Entrepreneurship
Ken Singer, Iklahq,
and Gigi Wang
will lead
3. Assignment for end-of-week report based
on objectives and goals
Networking & 5:00 pm – 6:00 pm
Mindset
(note: game to be
continued into
evening)
Game #2: Team-Building Exercise
SCET Staff leads
Everyone
participates
*Track 1 is for students and entrepreneurs working on a project or venture. Track 2 for educators
and incubators working on programs for supporting startups.
(Continued on the following pages)
Berkeley Method of Entrepreneurship Boot-camp, Jan 11 – 14, 2016 (IEOR 192)
Version for Non-UC Berkeley Students
DAY TWO in Banatao Auditorium, Atrium, and Breakout Rooms, Sutardja Dai Hall and Jacobs Hall on
UC Berkeley Campus
Overview: Learn concept about team, customer-focused product design, promoting your
products/services, and innovation in developing business models. A networking session to mingle,
followed by working session with mentors.
FRAMEWORK
TUES JANUARY
12th
2016
8:30am – 9:00am
Check-in & light breakfast
Theory
9:00am –10:00am
Beyond Concepts, How To Execute
Ikhlaq Sidhu
Theory &
Mindset
10:00am – 10:15
am
Review of Game #2 and Innovative
Team Behavior and Building
Gigi Wang
Theory &
Mindset
10:15 am – 11:00
am
Building a Winning Team
Ken Singer
Theory &
Mindset &
Networking
11:00am – 11:15
am
11:15 am – 12:45
pm
TOPIC
SPEAKER
Break
Customer-Focused Product & Services
Game #3: Giving the Customer What
They Want
Anne Fletcher,
Design Thinking
Consultant
12:45 – 1:15 pm
1:15 – 1:30 pm
Pizza lunch
Results of Game #3:
Anne Fletcher &
Whose Customers were Delighted with Gigi Wang
Your Product or Service (prizes)
Theory
1:30 – 2:15 pm
Beyond Value Proposition: Innovation
in Value Extraction (aka Business
Models)
Theory
2:15 – 3:00 pm
Theory &
Mindset

Gigi Wang

Tony Wessling,
Managing
Principal,
Chromium
Group
Carmen
Hughes,
Founder,
IgnitePR
Promoting Your Product and Services

3:00 – 3:15 pm
Break and walk to Jacobs Hall
Berkeley Method of Entrepreneurship Boot-camp, Jan 11 – 14, 2016 (IEOR 192)
Version for Non-UC Berkeley Students
Networking
(includes
break/snacks)
TRACK 1:
Working on an
idea or venture
3:15 pm – 5:00 pm
Jacobs Hall
5:30 – 9:00 pm
Networking &
Theory
TRACK 2:
5:30 – 9:00 pm
Instilling
Entrepreneurial
Mindset &
Nurturing
Start-ups
Networking &
Theory
Networking Event
UC Berkeley SCET Team & Resources
introduced
Project teams to polish ideas and
opportunity to go out and talk to
customer, mentors working with
assigned project teams – Breakout
Rooms
Group activities
1. Exercise on team culture
2. Creating a collaborative culture
SCET Team &
Community
BMoE Participants
& Industry
Mentors
(participants need
to connect with
mentors and
customers
themselves)
Gigi Wang will lead
3. Drivers for developing entrepreneurial
mindset
Followed by observing Track 1 activities
(Continued on the following pages)
Berkeley Method of Entrepreneurship Boot-camp, Jan 11 – 14, 2016 (IEOR 192)
Version for Non-UC Berkeley Students
DAY THREE in Banatao Auditorium, Atrium, and Breakout Rooms, Sutardja Dai Hall on UC Berkeley
Campus
Overview: Concepts of business design, getting to market, growing a global company, resources and
funding. Practice pitching your venture.
FRAMEWORK WED JANUARY
TOPIC
SPEAKER
13th, 2016
8:30am – 9:00am
Check-in and Light Breakfast
Theory
9:00 am – 9:45 am Business Design & Models
Ikhlaq Sidhu
Theory
9:45 am – 10:30 am Getting-to-Market
Gigi Wang , Janet
Gregory,
Kickstartall Alliance
Theory &
10:30 am – 11:00
Case Study:
Anoesjka
Mindset
am
Yani – Global Marketing, Sales, and
Timmermans,
Operations
Amsterdam Ctr for
Entrepreneurship
11:00 - 11:15 am
Break
Theory &
11:15 am – 12 noon Overcoming Failure to Get to Success
Entrepreneur
Mindset
Guest Speakers
 Steve Pieraldi,
FailPro
 Mai Le, Yahoo!
12 noon - 12:45 pm
Box Lunch
Theory
12:45 pm – 1:30
Incubator/Accelerator and Accelerators Incubators/Acceler
pm
ators Panel:
 Caroline
Winnett, Exec
Dir, SkyDeck
 Matt Walters,
GM, Runway
Incubator
 Stanislav
Richter, Dep
Dir, xPORT (CZ)
Theory &
1:30 pm – 2:15 pm Investor Panel on Fundi
Investor Panel:
Mindset
 Richard Chan,
Ironfire Capital
 Joanne Chen,
Foundation
Capital
 Olivier Younès,
Professor, HEC
(France)
Berkeley Method of Entrepreneurship Boot-camp, Jan 11 – 14, 2016 (IEOR 192)
Version for Non-UC Berkeley Students
TRACK 1:
Working on
an idea or
venture
2:15 – 3:30 pm
Networking &
Theory
TRACK 2:
2:15 – 3:15 pm
Instilling
Entrepreneuri
al Mindset &
Nurturing
Start-ups
Working Time for Track 2 project teams
to talk to investors from panel and
mentors, and customers (need to
schedule)
Networking Time for Track II
participants to meet with incubator
panelists to discuss their programs to
support start-ups
Investor speakers
and Track
2participants
Incubator Panelists
and Track 2
participants
Networking &
Theory
3:15 pm – 3:30 pm
3:30 pm – 4:00 pm
Break with snacks
Special Guest Speaker
Theory &
Mindset
4:00 pm
Elevator Pitch Setup
Mindset
4:30 pm – 6:30 pm
TRACK 1:
Working on
an idea or
venture
6:00 pm – 9:00 pm
Elevator Pitching Game #4
10 minutes per Track 1 Team
(2 minute pitches PLUS feedback)
Track 1 participants work on project in
the break-out rooms. Group of industry
mentors available to give input and
feedback to help project progress.
Mindset
Networking &
Theory
TRACK 2:
6:00 – 9:00 pm
Instilling
Entrepreneuri
al Mindset &
Nurturing
Start-ups
Track 2 participants work on their final
plans and presentation to further
promote and implement
entrepreneurship in their organizations
Scott Adams,
Creator of Dilbert
Cartoon
Nathan Gold,
Demo Coach
Nathan Gold,
Demo Coach
BMoE Participants
& Industry
Mentors
(participants need
to connect with
customers and
mentors
themselves)
Gigi Wang & Ken
Singer
Theory &
Mindset
Berkeley Method of Entrepreneurship Boot-camp, Jan 11 – 14, 2016 (IEOR 192)
Version for Non-UC Berkeley Students
DAY FOUR in Banatao Auditorium, Atrium, and Breakout Rooms, Sutardja Dai Hall on UC Berkeley
Campus
Overview: Final Presentations and Networking
FRAMEWORK
Theory
Theory
TRACK 1:
Working on an
idea or
venture
THURS JANUARY
14th, 2016
8:00 am – 8:30 am
8:30 am – 8:45 am
8:45 am – 9:30 am
9:30 am – 9:45 am
9:45 am – 12:00
noon
TOPIC
Check-in and light breakfast
Reflections going into Final Day
BMoE Mindset Concepts
Break (Project teams move to breakout
rooms)
Practice Final Presentations of
Demos/Projects
(Breakout Rooms)
SPEAKER
Gigi Wang
Ikhlaq Sidhu
Mentors & Tamra
Teig, Director of
Berkeley Start-up
Network
Networking &
Theory
TRACK 2:
Instilling
Entrepreneuri
al Mindset &
Nurturing
Start-ups
9:45 am – 12:00
noon
Presentation by Orange Fab Incubator
located in San Francisco
Networking &
Theory
Theory &
Mindset &
Networking
Theory &
Mindset
Track 2 participants present their Final
Learnings and Recommendations for
Instilling Entrepreneurial Mindset &
Supporting Entrepreneurship (based on
Day 1 goals)
12noon - 12:45 pm
Warm lunch
12:45 pm – 2:45
Final Round Demos/Presentations of
pm
Venture Projects with Feedback
(Banantao Auditorium)
2:45 pm – 3:10pm
Final Inspirational Keynote
Participants
present to Ikhlaq
Sidhu, Ken Singer,
Gigi Wang
Pascale Diane,
Orange Fab
Incubator
Present to Ikhlaq
Sidhu, Ken Singer,
Gigi Wang,
and Anis Uzzaman,
Fenox Venture
Capital (guest
judge)
Charles Huang,
CEO, Indigo7,
Founder, Guitar
Hero, UC Berkeley
Alum
Berkeley Method of Entrepreneurship Boot-camp, Jan 11 – 14, 2016 (IEOR 192)
Version for Non-UC Berkeley Students
Theory &
Mindset
3:10 pm – 3:30 pm Closing Comments
Networking
3:30 pm – 5:00 pm
Iklahq Sidhu, Ken
Singer, Gigi Wang
Reception and Networking in Atrium
Berkeley Method of Entrepreneurship Boot-camp, Jan 11 – 14, 2016 (IEOR 192)
Version for Non-UC Berkeley Students