117393, г. Москва,
ул. Профсоюзная, 78
+7 (495) 363-11-11
effie@rbc.ru
EFFIE AWARDS RUSSIA ANNOUNCES WINNERS IN MOSCOW
Effie Awards Russia announced winners during a ceremony held on April 22 in Moscow. The
most effective marketing campaigns that ran in 2014 were recognized during the awards
ceremony, which was held at the Metropol hotel.
Effie Awards Russia is one of the most prestigious annual global marketing awards, hosted by
RBC group of companies in Russia. This year, the event's format (specifically, the call for entries,
entries' marks and selection of winners) was revamped in accordance with the highest
international standards of Effie Worldwide.
Prior to the ceremony, a conference "Effective marketing: Ideas in times of crisis" was held at
the Metropol hotel. During the conference, its participants - marketing experts - discussed
today's challenges posed by the economic situation in the country and ways of addressing
them. Moreover, conference participants took a closer look at the most successful cases
submitted for Effie Russia Awards 2014. The discussion was moderated by Maksim Lazebnik,
Chairman of Effie Awards Russia 2014, head of Effie Awards Ukraine, and organizer of Kiev
International Advertising Festival.
The Effie Russia 2014 awards ceremony was hosted by RBC TV presenters Arina Mirnaya and
Konstantin Bochkarev. Derk Sauer (RBC President), Maksim Lazebnik (Chairman of the jury
panel of Effie Awards Russia 2014 and head of Effie Awards Ukraine), Pawel Tyszkiewicz (official
Effie Worldwide representative and Head of Effie Poland) addressed the guests.
Below is the list of winners for the 2014 Effie Russia program:
1. Social funds, charities
Grand Prix
"To Delay Means to Kill" campaign by TWIGA for LIZAALERT brand
2. Supermarkets, chain stores
Gold
"Create What You Want" by Instinct for IKEA.
3. Brand experience
Gold: "Wake Up Love" campaign by Instinct for IKEA.
Gold: "Karenina. Live Edition" campaign by SLAVA for Google.
Silver: "Changing the Game Rules" campaign by DIGIRALIZM for Huggies.
Bronze: "Football without wives" campaign by RCG, Grape, What if Semin? for Rexona Men.
4. Telecom/Internet and other communications services
Silver: "Smart - Best Rate for Smartphones" by BBDO for MTS.
Silver: "Talk to Google" campaign by BBDO Russia Group for Google.
117393, г. Москва,
ул. Профсоюзная, 78
+7 (495) 363-11-11
effie@rbc.ru
5. Food
Bronze: "For Mothers and Fathers" campaign by BBDO Russia Group for FrutoNyanya
Bronze: "Alpen Gold: Successful Sub-brand Launch" campaign by Ogilvy and Mather LLC and
Orange LLC for Alpen Gold
Health Products, Medicine, and Medical Equipment
Bronze: "Funny Memory" campaign by DELTAPLAN for ETEROL/BIOCODEX
6. Successful Rebranding
Bronze: "Rebranding" campaign by BBDO Russia Group for A.Korkunov
7. Banks, Insurance Companies
Bronze: "Priceless Cities" campaign by Grey Moscow for MasterCard
Leisure/Entertainment/Tourism/Culture/Sport/Education
Silver: "Nike Play Russian" campaign by Instinct for NIKE
8. Personal Care
Bronze: "Changing the Game Rules" campaign by BART&FINK for HUGGIES/Kimberly-Clark
Russia
Clothes, Shoes, and Accessories
Bronze: "Charge Your Friends" campaign by TBWA\Moscow and DAN Moscow for Adidas
9. Media Idea
Silver: KVARTIROVEDENIE ("Apartmentology") campaign by Instinct for IKEA
10. B2B Services
Bronze: "MTS is The Best for Your Business" campaign by BBDO Russia Group for MTS
Media Leaders of Effie Awards Russia
According to Public.ru, a media search and analysis system (part of RBC Group), projects
designed by BBDO RUSSIA GROUP - "Talk to Google" and "MTS: Smart - Best Rate for
Smartphones" were the top 2 most cited projects in traditional media in 2014. "Karenina. Live
Edition" (Slava, Google) campaign ranked the third most cited project in media.
Partners of Effie Awards Russia
- Official legal partner
Intellectual Capital, law firm
- Organizational Partner of the Award
Podegiki, strategic event agency
- Official provider of the Award
Oracul Production, video marketing lab
BeautyShar
117393, г. Москва,
ул. Профсоюзная, 78
+7 (495) 363-11-11
effie@rbc.ru
- General Information sponsor
Sostav.ru
Powered by:
- RBC Market Research, the Russian Association of Communication Agencies (RACA), the
Russian Association of Communication Directors and Corporate Publishing, RusBrand - the
Association of Branded Goods Manufacturers in Russia, The Interactive Advertising Bureau (IAB
Russia), the Russian Association of Marketing Services, Silver Mercury Festival, and the Russian
Communications Consultancies Association.