KH by apaiser press release

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Kelly Hoppen designs a beautiful new range of bathware for apaiser
“With my signature style and apaiser’s experience as one of the leading bathware designers,
we have created a range that is both beautiful and unique”
Kelly Hoppen MBE
Founded in 2000, apaiser is an award winning Australian international bathware designer
and manufacturer specialising in luxury stone composite bathware, bathtubs, basins, vanities
and shower bases. apaiser’s beautifully handcrafted stone bathware is effortlessly elegant
and is renowned for its natural organic feel and sculptural lines. This, fused with Kelly
Hoppen’s distinctive design philosophy creates a blend of curvaceous shapes and highly
functional design.
The new collection includes stunning layered designs such as the HARMONY that resembles
the petals of a lotus flower, the ORIGAMI that was inspired by the intricate Japanese art that
gives it its name and the BANDE that was originally based on the Obi, a sash used in
traditional Japanese dress.
Formulated with optimum performance in mind and using reclaimed sustainable marble as
its core, each apaiser bathware piece has minimal impact on the environment, yet does not
compromise on quality, creating a therapeutic bathing experience.
The new collection of stone composite bathware is a celebration of the East, where the act
of bathing is a ceremony. Its beautifully simple designs combine clean lines, complementary
symmetry and neutral tones, resulting in the perfect harmony. It is both functional and
beautiful and the epitome of sophistication, portraying purity and strength with its soft lines
and Zen-like feel.
The result is a truly sublime blend of inspiring design aesthetic and a luxurious bathing
experience, which eases the ever-increasing stress of modern life. This is truly a collection for
the 21st century.
apaiser projects
apaiser stone bathware is being launched in the UK in February 2015 and is available in
showrooms globally (North America, Asia Pacific, Europe, South Asia, United Arab Emirates,
Middle East and Africa), with its flagship showrooms in Melbourne and Singapore.
apaiser has created unique and opulent bathing solutions for illustrious designers and highend commercial projects and resorts around the world, including the Four Seasons in Sydney,
Toronto, Tahiti and the Maldives, the Park Hyatt in New York, the St Regis in Aspen and Dubai,
the Inter Continental in Bali, the Corinthia Hotel in London, the London Edition hotel and the
Ritz Carlton in Shanghai.
apaiser works with elite designers to create exclusive, hand-crafted and customised
bathware products with a focus on creating a luxurious and intimate sanctuary in the
bathroom. Designed in Melbourne and hand-crafted by apaiser’s skilful artisans, apaiser’s
bespoke creations retain the highest level of stone content in the market resulting in
beautiful, organic, eco-friendly and sustainable bathware.
“Sensory appeal has emerged as a worldwide trend in bathrooms. The need for
differentiation has become a key focus for designers enhancing the consumer bathing
experience. apaiser’s unrivalled customisation meets this growing demand as we shift from
function to enjoyment”.
Belinda Try, Executive Director, apaiser
About Kelly Hoppen MBE
Celebrating 40 years at the forefront of the industry, Kelly Hoppen’s ever-evolving design
philosophy is underpinned by a subtle, coordinated fusion of East meets West. Her clean lines
and neutral tones are always blended with charming warmth and sumptuous opulence,
keeping true to her core values of high quality, simplicity and timeless elegance.
Passionate about making her design ethos accessible to the masses, Hoppen has now
written eight books. In addition, she is honoured to be the recipient of copious design awards
and the proudest point in her career to date came in 2009, when she was made an MBE for
her services to interior design. Recognised for the passion of empowering women in business,
she was also awarded the NatWest Everywoman Ambassador award in December 2013.
A dedicated supporter of good causes and the championing and nurturing of younger and
older British entrepreneurs, Kelly is an ambassador for the Princes Trust and the Princes
Initiative for Mature Enterprise. Kelly is also a proud ambassador for the Government’s GREAT
campaign and has worked with UK Trade & Investment mentoring small and medium sized
businesses.
www.apaiser.com
www.kellyhoppeninteriors.com
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