FOR IMMEDIATE RELEASE
Contact:
Patrick Kunklier, hfa
330.319.6963
pkunklier@teamhfa.com
LP® SmartSide® Siding’s Two New Websites
Serve Consumers, Construction Pros
A Third LP Website, LPShed.com, Provides Information and Inspiration
for Outdoor Building Projects
NASHVILLE, Tenn. (Jan. 20, 2015) – LP® SmartSide® Trim & Siding has launched two new
websites for consumers seeking creative ideas about beautiful home siding options and builders and
remodelers seeking to educate their consumer customers. These sites were designed for inspiration,
relevance and ease of use. LP SmartSide treated engineered wood siding is one of the fastest-growing
brands of siding in the United States.
“The new brand website, www.LPSmartSide.com, serves as a gateway to the single-family new
construction, repair and remodel, shed, and light commercial building products market segments.
The site shows the versatility of the brand and LP SmartSide siding for builders, remodelers and
consumers,” said Mike Maddern, segment manager, LP Building Products.
“The new remodeling website, www.UpsideToSmartSide.com, is an empowering site for consumers
to streamline their decision-making process about re-siding their homes in terms of designs, product
choices, colors and remodeler selection,” said Michelle Forchetti, associate segment marketing
manager, LP Building Products.
“A website that LP launched earlier in 2014, www.LPShed.com, is a pathway for obtaining beautiful
backyard sheds, serving homeowners with inspiration and connecting them to helpful, relevant
information. Whether a homeowner is in the category of do-it-yourself or do-it-for-me for building a
shed, LPShed.com offers many product solutions,” said Leigh Smith, associate segment marketing
manager, LP Building Products.
A hub of home-design inspiration and opportunity for self-expression
LPSmartSide.com features galleries of varied styles of beautiful homes, detailed product information,
videos and more compelling information for people who seek imaginative siding ideas.
-more-
LP SmartSide Siding’s Two New Websites Serve Consumers, Construction Pros–Page 2/3
Homeowners can use the home visualizer to create visuals of homes with innumerable combinations
of lap, trim, soffit, shakes, panel, finishes and colors. They can share content and ideas with their
builder or remodeler and friends through email and social sharing. The site educates users about
their siding options, making them more knowledgeable for effectively engaging with builders and
remodelers to obtain the look and design they want.
For home builders, the site offers a central hub for information about LP SmartSide products, with
easy access to product descriptions, specs and key benefit data. The site gives builders access to
galleries sorted by application and product, offering them examples of versatile and inspirational
projects that can be shared with their customers. The site also offers first-hand insight from other
builders through video testimonials and case studies about how LP SmartSide siding has benefited
builders’ businesses.
For homeowners, remodeling guidance and connecting with remodelers
Using UpsideToSmartSide.com, homeowners can learn more about what’s involved in the re-siding
process and find useful information regarding proper siding selection. The site connects
homeowners with advice and interactive tools that will inspire and educate them on their customer
journey.
For remodelers, the site provides tools to assist with sell-in of LP SmartSide products to
homeowners, including the home visualizer, a product style guide and an interactive compare
options tool. The site also connects remodelers with product data and tools that add credibility to
their selling process.
The site leverages the latest in LP SmartSide climate testing, allowing builders and homeowners to
see how LP SmartSide siding performs in their geography. The site also demonstrates side-by-side
comparisons with other exterior sidings.
Discovering beauty and durability in outdoor storage
Through visualization tools and a gallery of photos of inspirational sheds, LPShed.com offers proof
to homeowners that an outdoor building can be “more than a shed.” The site connects homeowners
with information about dealers in their areas that sell LP shed-building products.
Homeowners will find inventive shed building products on this site and inspiration for storing items
such as lawn mowers, bikes, tools, yard supplies, hobbies and more. As a leading producer of shedbuilding materials in the United States, homeowners can rely on LP’s proven expertise.
414 Union Street Suite 2000 Nashville, TN 37129 T 615.986.5600 F 615.986.5666
LPCORP.COM
LP SmartSide Siding’s Two New Websites Serve Consumers, Construction Pros–Page 3/3
For shed dealers, the site offers a central hub of information about LP Outdoor Building Solutions
and allows easy access to shed-building materials information, specs and key benefits. The site also
houses visualization tools and idea galleries to assist pros with homeowner sell-in. The site links to
LPCorp.com, a pro-oriented site that offers trade materials for download. While LPShed.com is
primarily a homeowner site, LP plans to add additional shed-dealer content and related dealer tools.
Warranties for peace of mind
LP products come backed with some of the best warranties in the industry. For example, LP
SmartSide siding products offer a 5/50-year transferrable limited warranty. For builders and
remodelers, LP SmartSide products offer ease of installation. LP’s proprietary SmartGuard® process
provides additional strength to LP SmartSide siding products and helps them resist moisture,
termites and fungal decay. Go to www.LPSmartSide.com for siding warranty details or
www.LPShed.com for shed products warranty details.
For more information about LP SmartSide Trim & Siding, call toll-free 888.820.0325 or visit
www.LPSmartSide.com. For information about remodeling options, call toll-free 888.820.0325 or
visit www.UpsideToSmartSide.com. For more information about sheds built with products from LP,
call toll-free 844.5LP.SHED (844.557.7433) or visit www.LPShed.com.
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About LP Building Products
Louisiana-Pacific Corporation is a leading manufacturer of quality engineered wood building
materials including OSB, structural framing products, and exterior siding for use in residential,
industrial and light commercial construction. From manufacturing facilities in the United States,
Canada, Chile and Brazil, LP products are sold to builders and homeowners through building
materials distributors and dealers and retail home centers. Founded in 1973, LP is headquartered in
Nashville, Tennessee, and traded on the New York Stock Exchange under LPX. For more
information, visit www.LPCorp.com.
NOTE TO EDITORS: At the 2015 International Builders’ Show, Jan. 20-22, 2015, please visit LP
booth C3811. For high-res visuals of LP SmartSide products please contact Patrick Kunklier of hfa at
330.319.6963 or pkunklier@teamhfa.com.
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414 Union Street Suite 2000 Nashville, TN 37129 T 615.986.5600 F 615.986.5666
LPCORP.COM