The RenoMarkTM Advantage
Canadian Renovators Council
May 28, 2011
RenoMarkTM
RenoMarkTM locals
 32+ local markets and 8 provinces
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Greater Toronto Area
Calgary
Edmonton
Central Alberta (Red Deer)
Saskatoon
Manitoba (Winnipeg)
Durham Region
Greater Ottawa
Greater Dufferin
Peterborough & The Kawarthas
St. Thomas & Elgin
Niagara
Greater Windsor
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Regina
London
Greater Vancouver
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Waterloo Region
Simcoe County
Central Vancouver Island
(Nanaimo)
Chatham-Kent
Quinte
CHBA-Sea to Sky
Hamilton/Halton
Haliburton
Central Okanagan
New Brunswick & PEI
Lethbridge
Guelph
Pending
Lanark-Leeds
Central Nova Scotia
RenoMarkTM
Awareness
 Reno & Décor magazine
“renovation is top reason
homeowners borrow
with home equity line
of credit”
RenoMarkTM
Awareness
 Home Décor and
Renovations magazine
– national column
“illegal contracting
creates problems for
consumers, costs jobs
and income,
undermines our
continuous efforts to
build a professional
industry …”
-- Vince Laberge, CHBA
President
Local Leadership
BILD
 Rona rebates more than $160,000 to participating
RenoMark contractors
 Summer / Fall radio and print ad campaign
 RenoMark focused magazine
Local Leadership
Simcoe County
 RenoMark
presentation at May
Dinner Meeting
 Positive outcome
Building Officials from
five townships in
attendance requested
future presentation to
educate municipalities
about RenoMark and
discuss distribution of
RenoGuide at
Municipal Offices
Local
Leadership
Central Vancouver Island
 newly formed Renovation Council for CVI organizing
first annual “Parade of Homes & Renovations”
 Obtained approval from city officials and RenoGuide
distributed in five municipal offices (so far)
 RenoMark logo is prominently featured in monthly
CHBA Coastal Living full page advertorial in one of
our local newspapers
 Reno Council brainstorming ways to further inform
the public about the RenoMark program
Local
Leadership
Greater Vancouver
Local
Leadership
Local
Leadership
Local
Leadership
Regina
 Local supplier that deals
with contractors on daily
basis provided with
renovator membership
package featuring
materials used to
promote the RenoMark
with consumers. Staff to
follow up directly with
firms
Local
Leadership
 Extensively promote RenoMark logo through print
advertising in local newspaper, the Leader Post, as well as
on their electronic Leader Board at the Rider Games, and
on both their website and Regina websites
Local
Leadership
Local
Leadership
Local
Leadership
Greater Ottawa
 Sixteen retailers now distribute
in addition to news papers
semi-annually and trade shows.
Local
Leadership
Calgary
Local
Leadership
Hamilton Halton
 Illuminated sign HHHBA headquarters
 Strong motivated chair to head up renovators council
Initiatives moving forward
 Major overhaul renomark.ca
 National social media campaign
 Coordinate national RenoMark membership drive
Social Media
 Engage all RenoMark locals and contractors
 Expand the online community to reach
homeowners across Canada
 Provide a platform for members to promote their
business and have a direct connection to
homeowners
 Allow homeowners to follow and participate
 Show information that homeowners
will be interested in that they
can't find anywhere else
Social Media
 National in scope
 Editorial will
focus exclusively
on renovation
 Local leadership
 Local events
Facebook.com/renomark
Social Media
Twitter.com/renomark_ca
Social Media
 Create
hype
around
events and
successes
Thank you