AMREF UK
JOB DESCRIPTION
Title:
Responsible to:
Trusts & Major Donor Fundraiser
Head of Philanthropy & Partnerships
Key Relationships:
Director of Fundraising & Communications
Corporate Partnerships Manager
Programme Manager
Programme Officers
Trust & Major Donor Fundraisers in other AMREF National offices
Salary & Contract:
Location:
area in early 2013)
£25k Permanent
Fetter Lane, London (although AMREF UK will be relocating within the current
I. The Organisation
The African Medical and Research Foundation (AMREF) is Africa’s leading health development organisation
working to achieve better health for Africa. AMREF is headquartered in Nairobi and has country offices in
Kenya, Tanzania, Uganda, Ethiopia, and South Sudan, as well as a hub for South Africa.
AMREF UK supports AMREF in Africa to achieve its strategic goals and is composed of 3 departments:
Fundraising and Communications, Programmes and Advocacy and Finance and Administration functions.
AMREF UK’s Fundraising and Communications team exists to:
1) Raise income to support the work of AMREF UK and the work of AMREF in Africa
2) Raise the profile of AMREF as a unique African Organisation and our work in Africa to the UK public and key
identified audiences where we have best synergy for maximum impact
3) Work across the One AMREF global structure to ensure that all opportunities are maximised, learning
shared, and we play to our strengths in order to have greatest impact for the people of Africa whom AMREF
exists to serve.
AMREF UK’s Big Gifts Strategy:
The Philanthropy and Partnerships sub-team at AMREF UK is a key part of the Fundraising and
Communications team and has a high profile and level of responsibility. The Trusts & MajorDonor Fundraiser
will generate new income through researching, approaching and cultivating relationships with new trust and
foundations as well as developing existing relationships with donors to maximise restricted and unrestricted
income for AMREF. This role will be key in cross-team working between the Fundraising and Communications
Team and Programmes and Advocacy Team and will work closely with the Programme Officers and
Programme Managers in evaluating opportunities and ensuring funders receive excellent stewardship at all
points in the project and grant management cycle.
AMREF UK has a strong track record of successful big gift generation particularly from corporates and trusts
and foundations, but we need to do more. AMREF, as Africa’s leading health NGO, has an ambitious business
plan based on the huge need across Africa for AMREF’s expertise and approach to delivering health solutions
that work and are sustainable. As such AMREF UK needs to raise the profile of AMREF to UK-based funders
and key stakeholders and deliver more income to Africa to meet this need.
There are many prospects identified and AMREF has a strong story to tell as well as impactful, innovative
projects across Africa, so there is great potential for an ambitious candidate to deliver significant success. The
role demands a planned and proactive approach in order to identify and prioritise leads. It also a strong ability
to network and generate leads, requires excellent communications skills, outstanding attention to detail, the
ability to prioritise a varied workload and a strategic view of the donor journey. AMREF is a complex
organisation and the postholder needs to have a high level of creativity, resilience, and confidence, have a
strong sector awareness across all the key areas of responsibility and, ideally an understanding of African
health issues, and know how to translate that knowledge into a strategy for AMREF UK.
AMREF Trusts & Major Donor Fundraiser
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II. Functions/ Key results expected:
Under the guidance of the Head of Philanthropy & Partnerships, the Trusts & Major Donor Fundraiser is
responsible for the following areas:
i.
ii.
iii.
iv.
v.
vi.
vii.
viii.
ix.
x.
Input to and implement a strategy for AMREF to maximise income from trusts and foundations and major
donors including systematic research and a clear plan of how each donor fits within AMREF UK’s wider
fundraising strategy.
Ensure a consistently strong pipeline of targets and prospects across the P&P area. Be entrepreneurial in
generating these– research, existing networks, working with the Head of Philanthropy, Board and CEO,
identifying new networks, event attendance, media monitoring etc.
Effectively manage a growing portfolio of funders supporting a range of AMREF UK programmes: including
monitoring and evaluation of projects, ensuring timely and accurate donor narrative and financial reporting
according to contractual agreements and internal AMREF procedures.
Cultivate relationships with AMREF UK’s funders to ensure that they feel engaged, excited and informed
about AMREF’s work through the development and delivery of appropriate cultivation activities and events
Take an individualistic approach to donor prospecting, looking at individual’s 360 degree capacity to give
– through their own wealth, through their company or organisation, through their trust, and their ability
to leverage gifts and to work closely and pro-actively with the AMREF UK Programmes team in the
identification and design of new projects to approach for funding from Trusts and Foundations and High Net
Worth Individuals
To liaise and meet face-to-face with potential funders to cultivate relationships and secure funding.
Secure unrestricted funding from small UK trusts and foundations through a regular mailing programme
throughout the year
Deliver agreed income targets for income and provide feedback to the Finance and Administration Team on
monthly management accounts
Contribute to AMREF UK’s Raiser’s Edge database ensuring that all donor information is accurate, accessible,
up to date, reliable and comprehensive.
Working with the Head of Philanthropy & Partnerships, maximise AMREF’s unique positioning and global
Branding outcomes to ensure that we own our unique space in the UK market and can maximise this for
new Big Gift generation
III. Competencies
The Trusts & Major Donor Fundraiser should demonstrate competence in the following:
Target focused: Be motivated by a target and consistently over deliver against it.
Entrepreneurial, New Business approach: Be able to spot an opportunity, run with it to build and
maximise the database and generate new income sources. Good awareness and understanding of the
Big Gifts environment in the voluntary sector, be able to act on your own initiative and persist with
courses of action despite setbacks
Creativity/Innovation: Develop new and innovative ways to improve operations of the organisation and
to create new opportunities.
Build Relationships: Establish and maintain effective working relationships with others, both internally
and externally, to achieve the goals of the organisation.
Communicate Effectively: Speak, listen and write in a clear, thorough and timely manner using
appropriate and effective communication tools and techniques.
Focus on Donor Needs: Anticipate, understand, and respond to the needs of donors to meet or exceed
their expectations within the organisational parameters.
Foster Teamwork: Work cooperatively, dynamically and effectively with others, including remote teams,
to set goals, resolve problems, and make decisions that enhance organisational effectiveness whilst
working in a resource poor environment.
Organise: Set priorities, develop a work schedule, monitor progress towards goals, and track details,
data, information and activities.
Behave Ethically: Understand ethical behaviour and business practices, and ensure that their own
behaviour and the behaviour of others are consistent with these standards and aligns with the values of
the organisation.
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IV. Recruitment Qualifications
Experience:
- Ideally two year’s experience of working either in a Trusts or Major Donor fundraising role in a charity or
in a business development role in the private or public sector
- Experience of managing partnerships and a strong track record of success in new business generation
- A clear understanding of the donor journey, donor development and maximising life time value of Big
Gift donors and partnership creation
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Strong communication and negotiations skills
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Culturally sensitive, with knowledge and understanding of Africa and the development context.
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Experience of strategic planning and high quality delivery.
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Experience of using Raisers Edge or another customer relationship management database
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Experience of working for an international NGO, specifically the funding landscape, or an interest
and passion for African health and a specific interest in AMREF’s work.
Requirements:
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Educated to Bachelors degree level in a related field
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Strong written and spoken English.
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Ability to work flexibly in order to attend events and meet donors, including evenings and weekends,
and occasional travel to Africa or to other AMREF offices.
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Good IT skills, in Excel, Word and PowerPoint.
V. Vacancies Contact
Please download an application from www.amrefuk/org and return to j.hopper@amrefuk.org by
5pm on Friday 1st February 2013. AMREF will only be able to respond to those applications in which there is
further interest. Interviews likely to take on Friday 8th February 2013
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