Marketing/Entrepreneurship
Lessons for the Week
1/26 – 2/3
Week #1
Thurs. 1/26:
Welcome to Spring Semester 2012!!
1. Introductions, go over course outline (signatures needed, initials, @ website),
*NYC Permission slip, check out class website
2. Important Dates (put dates in agenda!), advice from last year
Homework: 1.) course outline (100 pts.) & permission slip signed by Fri. 1/27, all supplies by Mon. 1/30
Fri. 1/27:
1. Collect signatures, permission slips
2. Brainstorm Businesses you know—names, ownership type, what sell? Color
scheme, logo, how advertise
3. What is a Trend? What is a Target Market? Check out & discuss
www.koofers.com, www.redmangousa.com, www.brightstarcare.com ,
http://K9resorts.com, http://tilwemeetagain.net, and www.springwise.com,
www.entrepreneur.com , and www.nfte.com explain homework assignment
Homework: 1.) Supplies by Mon. 1/30 (100 pts., 5 items—pen, pencil, 1 sub. ntbk, USB drive, calculator)
2.) Name a Trend & specific example of a product or service taking advantage of
that trend & who is their target market? Share Mon. 1/30
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Mon. 1/30:
1. Check supplies (100 pts.)
2. Share (1) Trend (2) product/svs taking advantage of it (3) target mkt (100 pts.)
3. Yahoo e-mail accounts – get an appropriate one & e-mail me the answer to:
Where do business ideas come from?
Homework: 1.) Think of a business idea you can start with by Mon. 2/6, type ¶, print before class, share
Tues. 1/31: 1. Check e-mail; make sure I have you in my address book so you will receive
important e-mails from me
2. Where do business ideas come from? 6 Roots of Opportunity (NOTES)
3. Explore company sites in small groups and present findings in front of class,
everyone must participate
Homework: 1.) Think of a business idea you can start with by Mon. 2/6, type ¶, print before class, share
Wed. 2/1:
1. Bell work 
2. Intro. to Social Entrepreneurship – handout on Ben & Jerry’s & Habitat for
Humanity, go over together
3. Intro. to Social Entrepreneur Assignment—template & instructions @ website,
sign up for the social entrepreneur of your choice using links provided, get to work
Homework: 1.) Social Entrepreneur PPT e-mailed BEFORE class Fri. 2/3, presented Fri. (200 pts.)
2.) Think of a business idea you can start with by Mon. 2/6, type ¶, print before class, share
Thurs. 2/2: 1. Bell work 
2. Competitive Advantage NOTES
3. Work on Social Entrepreneur PPT (due tomorrow e-mailed & presented,
NO e-mail = 0%)
Homework: 1.) Social Entrepreneur PPT e-mailed BEFORE class Fri. 2/3, presented Fri. (200 pts.)
2.) Think of a business idea you can start with by Mon. 2/6, type ¶, print before class, share
Fri. 2/3:
1. Bell work 
2. Social Entrepreneur Presentations
3. If time permits, share some business plans/ideas from past semesters
Homework: 1.) Think of a business idea you can start with by Mon. 2/6, type ¶, print before class, share