BIG PR Artist/- 1
Press Release
For Immediate Publication
BIG Name Badges Partner with Iconic UK artist George Ioannou
Hampton Hill, UK. March 2012: BIG, the leading UK name badge and business print
specialist has teamed up with iconic UK artist and designer George Ioannou.
Through this unique partnership, BIG now offers clients designer name badges that
truly reflect their brand identity and values through artistic interpretations of the
elements within their brand identity.
George Ioannou is the London-born artist specialising in pop art, who has taken the
art market by storm with his simple interpretation of art with an attitude. His striking
style of artwork and flawless product has given him recognition as a serious and
highly collectable artist, with works covering memorable cult figures from the past
and present. In 2007/08, Ioannou was listed within the top ten best selling and most
collectable artists in the UK.
Through this close working relationship that has developed with George Ioannou,
BIG Badges are able to offer clients the unique opportunity to have their staff name
badges brought to life by George himself. As George said, “Name badges are so
important. You have an opportunity to differentiate yourself in front of your target
audience, so why not say more about yourself as a company?”
He continued, “When I work with name badges, I feel I can evolve the image, making
it more relevant to now and giving the companies a presence that engages with their
specific customers. I believe that the name badge is just as important as a business
card. I am not here to change the brand, only to enhance it.”
Today, BIG supplies an extensive range of high quality permanent and re-usable
name and ID badges, all designed to raise the value, visibility and prestige of client
brands whenever they are used. Together with business print solution that include
business cards, conference and other print material as well as corporate accessories,
BIG products offer quality image-enhancing solutions that cater for all budgets and
sizes of operation within the private and public sectors.
BIG Press Release/ George Ioannou/March 2012
BIG PR Artist/- 2
Emily Brouder, BIG Marketing Manager said, “Name badges that have been
designed by George Ioannou make a strong brand statement. He works with
shapes, colours and emotions, enhancing the brand and creating a name badge that
everyone wants to wear and has pride in showing off.”
BIG name badges are already the badge of choice for customer facing staff in private
and public sector, specifically corporates and organisations in leisure and hospitality,
retail, security services, transportation, the health and caring industry and
professional services. By providing such a unique opportunity, BIG is creating waves
in the badge market with branded designer name badges that are a cut above the
rest and will become a much coveted collectors’ item in the years to come.
The BIG investment in creative innovation and technology is ongoing and the
company is constantly looking for ways to truly make a difference to the image
enhancing properties of name badges. BIG processes more than two million name
badges and 13 million business cards each year for companies of all sizes and
across industries from its 11,000 square foot manufacturing facility in Ipswich. BIG
also supplies smart cards, professional and re-usable eco-friendly name badges,
wallets, lanyards and wrist-bands for conferences, events, festivals and sporting
activities.
ENDS
Word count: 528
Photo Caption:
George Ioannou, UK iconic artist and BIG name badge
design partner
BIG Press Release/ George Ioannou/March 2012
BIG PR Artist/- 3
Notes for Editors:
BIG
BIG is part of the Brady Corporation, with operations in 22 countries, and distribution
in over 100 others. BIG has worked for thousands of organisations of every size and
in every sector. The print and manufacturing operation is located in Ipswich. Detailed
biog information is available upon request. For a list of services and products, please
visit www.big.co.uk.
Contact Details
Emily Brouder
Marketing Manager
T: +44 (0) 208 614 8906
E: emily@big.co.uk
F: +44 (0) 208 614 8800
E: marketing@big.co.uk
W: www.big.co.uk
BIG
5 Hampton Hill Business Park
High Street, Hampton Hill
TW12 1NP
George Ioannou
Since George Ioannou arrived on the art scene as a self published artist over a
decade ago, he has been credited for making his style of artwork an acceptable and
collectable technique within the market. This has spawned a whole generation of
artists applying his style to walls and canvas all over the world.
Making it in to the top ten best selling living artists in 2007 was a huge and unheard
of achievement for a self-published artist but Ioannou puts this down to exploiting a
gap in the market that wasn’t connecting with a certain group of society at the time.
BIG Press Release/ George Ioannou/March 2012
BIG PR Artist/- 4
Ioannou’s style has been created by a mixture of Andy Warhol and Comic book
artists of the 80’s. Infusing these styles helped Ioannou come up with his style and
projected him into the art market as the collectable artist he is today.
However, a new decade ushers in new concepts for Ioannou, and 2012 sees him
move his creative flare into the fashion and furniture industries with the objective of
offering alternative concepts for the discerning and creative part of our ever changing
society.
www.artrebellion.co.uk
BIG Press Release/ George Ioannou/March 2012