Quiz- Chapter 3
1. What is the definition of ethical behavior?
A. The moral principles or values that generally govern the conduct of an
individual or a group
B. Doing what is easy, no matter the consequences.
C. Doing what is lawful, even if it may be wrong
D. Doing what should be done, not what is right
2. What are corporate social responsibilities?
A. Economic, Legal, Ethical, Philanthropic
B. Recycling, Transparency, Security, Control
C. Taxes, Roads, Schools, libraries
D. Transportation, Legal, Ethical, Efficiency
3. What is the frame work for analyzing ethical dilemmas?
A. Intentions, Means, Ends
B. Intentions, Costs, Funding
C. Control, Legal, Human Resources
D. Severity, Cost, Intentions
4. What is Green Marketing?
A. Development and marketing of products designed to minimize the negative
effects on the physical environment
B. Development and marketing of products that are cost efficient
C. Development and marketing of products that are the color green
D. Development and marketing of products that are only recyclable
5. What is cause related Marketing?
A. A marketing effort in reaction to a specific event.
B. A marketing effort based on ones views
C. The cooperative marketing efforts between a for-profit and a nonprofit
organization.
D. Marketing campaign based on a new product.
6.) What is the goal of Market Development?
A. Increase market share among existing customers.
B. To attract new customers to an existing product.
C. To introduce new products into new markets.
D. Decrease the market share of another market with new products.
7.) Which is in a slow industry but has a big part of the market share?
A.
B.
C.
D.
Dog
Star
Cash Cow
Question Mark
8.) Which is not a type of competitive advantage?
A.
B.
C.
D.
Reliability
Cost
Product/ Service differentiation
Niche
9.) Which of the 4 p’s is most flexible?
A.
B.
C.
D.
Promotion
Place
Product
Price
10.) Which of the following is not an ethical theory?
A.
B.
C.
D.
Deontology
Causist
Moral Relavists
Community
11.) Which of the following is not an ethical development level?
A.
B.
C.
D.
Postconventional morality
Institutional morality
Preconventional morality
Conventional morality
12.) Which of the following is part of the corporate social responsibility?
A.
B.
C.
D.
Organization
Social
Ethical
Communication
13.) What are morals?
A.
B.
C.
D.
Rules people develop as a result of cultural values and norms
The ideas of coworkers
A business environment
Treating others how you don’t want to be treated
14.) How much is cause-related marketing estimated to generate in revenue each year?
A.
B.
C.
D.
3 billion
1.5 billion
7 billion
700 million
15.) A survey suggests that companies are coming under pressure from all of the
following except:
A.
B.
C.
D.
advocacy groups
customers
governments
other companies
16.) What is the deontology theory?
A. It states that people should adhere to their obligations and duties when analyzing
and ethical dilemma.
B. It states that people should respect others.
C. It states that ethics is the most important thing in business.
D. It states that morals and ethics are the same thing.
17.) What was the utilitarian theory founded on?
a. Never having consequences
b. The ability to predict the consequences of an action
c. The ability to predict actions of consumers
d. No ability to make predictions
18.) The Foreign Corrupt Practices Act (FCPA) prohibits what?
a. Prohibits employees from contacting a corporations
b. Prohibits corporations from generating revenue
c. Prohibits U.S. corporations from making illegal payments to public officials or
foreign governments
d. Keeps companies from making money
19.) Who is Corporate Social Responsibility (CSR) demonstrated by?
a. Managers
b. Customers
c. CEOs
d. Low level employees
20.) The stakeholder theory says what?
a. Stakeholders should have all the power in a company
b. Responsible for day-to-day activities
c. Social responsibility to pay attention to only the customers
d. Social responsibility is paying attention to the interest of every affected
stakeholders
Answers:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
A
A
A
A
C
B
C
A
D
D
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
B
C
A
C
D
A
B
C
A
D