Marketing 3350.002
Chapter 3 Quiz
1. The values business people use to make decisions have been acquired through what?
2.
3.
4.
5.
a. Family
b. Educational Institutions
c. Religious Institutions
d. All of the Above
What is the ethical development level that deals with the expectations of society and
opinion of others?
a. Precoventional Mortality
b. Conventional Morality
c. Postconventional Morality
d. Transcendental Morality
What is Green Marketing?
a. The development and marketing of products designed to maximize the total
profit of the company.
b. The development and marketing of products designed to minimize negative
effects on the physical environment or to improve the environment.
c. The development and marketing of products designed to help reduce sickness
and increase the efficiency of medicine production.
d. The development and marketing of products designed solely for grass,
gardening, and outdoors-based companies.
A ____________________ is a guideline to help marketing managers and other
employees make better decisions
a. Code of Ethics
b. Ethics Program
c. Corporate Social Responsibility
d. Law
What does CSR stand for?
a. Core Social Responsibility
b. Corporate Society Ratio
c. Corporate Social Responsibility
d. Core Social Rating
6. The meaning of cause-related marketing is
a. The cooperative marketing efforts between a for-profit firm and a non-profit
organization
b. The development and marketing of products designed to minimize negative
effects on the physical environment or to improve the environment
c. A business’s concern for society’s welfare
d. None of the Above
7. What is an influential factor of ethical decision making?
a. Number Unaffected
b. Probability of Success
c. Social Consensus
d. Top Marketing Actions
8. Which of the following is not an advantage of creating ethical guidelines?
a. Guidelines help employees identify what their firm recognizes as acceptable
business practices
b. Code of ethics can be an effective internal control on behavior
c. A written code helps employees avoid confusion when determining whether
their decisions are ethical
d. A written code helps employees avoid confusion when determining whether
their decisions are ethical
9. The term ______________ refers to the idea that socially responsible companies will
outperform their peers by focusing on the world’s social problems and viewing them as
opportunities to build profits and help the world at the same time.
a. Ethics
b. Sustainability
c. Philanthropy Sustainability
d. Green Marketing
10. Extraordinary Items must be a(n)..
a. Unusual Nature
b. Occur Infrequently
c. None of the Above
d. Both A and B
11. What is the newest theory in social responsibility called?
a. Pyramid of Corporate Social Responsibility
b. Sustainability
c. Green Marketing
d. Cause-Related Marketing
12. Which of the following is not a pro of corporate social responsibility?
a. Takes focus away from making profits
b. Businesses have the resources to devote to fixing social problems
c. Prevents government regulation and potential fines
d. It can be profitable
13. What is the difference between ethics and morals?
a. Ethics reflect the laws and regulations that affect social and economic behavior
and Morals do not
b. Morals can be viewed as the standard of behavior by which conduct is judged
and Ethics can not
c. Ethics refers to moral principles or values that generally govern the conduct of
an individual or group and morals are the rules people develop as a result of
cultural values and norms
d. Ethics and morals are exactly the same and are just two different words for the
same definition
14. The Pyramid of Corporate Social Responsibility portrays what as its foundation?
a. Philanthropic Responsibilities
b. Economic Responsibilities
c. Legal Responsibilities
d. Ethical Responsibilities
15. Which of the following is NOT an example of green products?
a. Batteries
b. Compact Fluorescent Light Bulbs
c. Hybrid Engines
d. Organic Beef
16. Which question does not help develop a personal set of ethics?
a. Who is helped or hurt?
b. How much work do I have to do?
c. What are the consequences?
d. What will provide the most benefit?
17. The most basic level of ethical development is
a. Preconventional Morality
b. Conventional Morality
c. Post Conventional Morality
d. None of the Above
18. List ethical development levels in order of most childlike to most mature
a. Conventional Morality, Preconventional Morality, Postconventional Morality
b. Preconventional Morality, Conventional Morality, Postconventional Morality
c. Postconventional Morality, Preconventional Morality, Conventional Morality
d. Either A or B
19. What defines Morals?
a. Good Behavior
b. Bad Behavior
c. Deviant Behavior
d. All of the Above
20. What’s a business’s concern for societal welfare?
a. FCPA
b. CSR
c. Pyramid of Corporate Social Responsibility
d. Sustainability
Answer Key:
1. D
2. B
3. B
4. A
5. C
6. A
7. C
8. D
9. B
10. D
11. B
12. A
13. C
14. D
15. A
16. B
17. A
18. B
19. D
20. B