COURSE INFORMATION
Code
Course Title
DECISION THEORY AND
BUSINESS ANALYTICS
BUS 509
Prerequisites
“OPR 519: Business Statistics”
Language of
Instruction
English
Course Level
Master's Degree
Course Type
Compulsory
Course Coordinator
-
Instructors
Assist. Prof. Berna Yenice
Assistants
-
Goals
Content
Semester L+P Hour Credits ECTS
Spring
3+0
3
6
The objective of the course is to develop students’ powers of use of
data, information technology, statistical analysis, quantitative methods,
mathematical and computer-based models to help them gain improved
insight about their business operations and make better, fact-based
decisions.
Introduction to business analytics, analytics on spreadsheets, visualizing
and exploring data, descriptive statistical measures, regression analysis,
decision analysis, linear optimization, integer optimization, assignment
problems, transportation problems, business intelligence.
Program
Learning
Outcomes
Teaching
Methods
Assessment
Methods
1,8,18
1, 2
A
2) Knows about Linear Programming problems,
assignment problems, and transportation
problems; and can solve them.
6, 8, 15, 17
1, 2
A
3) Knows about decision analysis, decision trees,
decision making under uncertainty and under
risk.
6, 8, 15, 17
1, 2
A
4) Knows regression.
6, 8, 15, 17
1, 2
A
5) Knows about business intelligence.
6, 8, 15, 17
1, 2
A
1,8,10,18
1, 2
A
Learning Outcomes
1) Knows statistical data analysis techniques.
6) Has experience in using Excel.
1: Lecture, 2: Question-Answer
A: Testing
Teaching Methods
Assessment Methods
COURSE CONTENT
Week Topics
Study Materials
1
Introduction to Business Analytics
Ch. 1
2
Analytics on Spreadsheets
Ch. 2
3
Visualizing and Exploring Data
Ch. 3
4
Descriptive Statistical Measures
Ch. 4
5
Regression Analysis
Ch. 9
6
Review
7
Midterm Exam
All course material
covered
8
Decision Analysis
Ch. 17
9
Decision Analysis (continued)
10
Linear Optimization
Ch. 13
11
Applications of Linear Optimization
Ch. 14
12
Applications of Linear Optimization (continued)
13
Integer Optimization
Ch. 15
14
Business Intelligence
Course material supplied
by the instructor
15
Review
16
Final Exam
All course material
covered
RECOMMENDED SOURCES
Textbook
Additional Resources
James R. Evans, Business Analytics, 1st Edition, 2014, Pearson.
MATERIAL SHARING
Documents
Slides used during the lectures
Assignments
Exams
ASSESSMENT
IN-TERM STUDIES
NUMBER
PERCENTAGE
Midterms
1
50
Total
50
CONTRIBUTION OF FINAL EXAMINATION TO
OVERALL GRADE
CONTRIBUTION OF IN-TERM STUDIES TO
OVERALL GRADE
50
50
Total
COURSE CATEGORY
100
Compulsory Courses
COURSE'S CONTRIBUTION TO PROGRAM
No Program Learning Outcomes
Contribution
1 2 3 4 5
1
Students should possess the sufficient knowledge, discipline and
responsibility to be able to conduct an independent study/project/research
and a comprehensive research and/or project report.
2
Students should be able to fulfill their responsibilities in teams and
projects in businesses as well as being able to act as a leader.
3
Students should be able to design and plan projects to achieve
organizational goals and objectives and/or improve organizational
performance.
4
Students should be able to critically evaluate the body of knowledge in
the fast changing global business administration arena and the
specialization areas (management and organization, accounting and
finance, information technology, operations management and
marketing), assess self-competency, and direct self-learning efforts
accordingly.
x
5
Students should understand the importance of life-long learning and self
assessment to maintain their personal and professional development.
x
6
Students should understand that the rapidly-evolving dynamics of
national and global environments requires flexible thinking, adaptability,
and the ability to formulate innovative solutions to pursue a successful
x
x
career.
7
Students should be able to effectively communicate in written or oral
English with people from diverse backgrounds, and should have the
English proficiency to follow and interpret the global dynamics that
x
shape the business administration and the specialization areas
(management and organization, accounting and finance, information
technology, operations management and marketing).
8
Students should be able to clearly and effectively convey their
knowledge, ideas, research, and conclusions supported with relevant
data, in national/international interdisciplinary academic and professional
settings in Turkish or in English.
9
Students should understand the importance of respect for individual and
cultural diversity, and should be able to emphatically interact with
individuals from diverse cultural backgrounds in social and professional
settings.
Students should be able to effectively utilize computer, communication
and information technologies commonly used in business administration
10 and specialization areas (management and organization, accounting and
finance, information technology, operations management and
marketing).
x
x
Students should understand the standards of personal, professional and
social ethics, evaluate the ethical implications of various practices related
11
to the area of business administration, and have awareness of the
importance of ethical behavior in adding value to society.
Students should understand the personal, social and ecological
dimensions of social responsibility and have the awareness that being
12
socially responsible is an active citizenship duty of each and every
individual.
Students should know that universality of social rights and social justice
are the principle components of contemporary society and that scientific
13
thinking is an essential prerequisite for maintaining social advancement
and global competitiveness.
Students should understand the importance of quality, safety and health
management, corporate social responsibility, personal, professional and
14
cross-cultural respect and professional ethics in maintaining
organizational sustainability.
Students should possess the essential body of knowledge in the area of
business administration and the specialization areas (management and
organization, accounting and finance, information technology, operations
management and marketing); including the state-of-the-art concepts,
15 theories and models, historical evolution of the discipline, the scientific
methodology in general, and the research tools and techniques utilized in
their discipline, in particular. Students should know how to access, select
and effectively utilize sources of knowledge in the business
administration area for further development.
x
Students should grasp core theories and concepts in the academic
disciplines closely related with business administration and the
specialization areas (management and organization, accounting and
16
finance, information technology, operations management and
marketing); such as law and economics, and understand the global
dynamics that shape their discipline.
Students should be able to think critically, utilize conceptual and applied
knowledge in the area of business administration and the specialization
areas (management and organization, accounting and finance,
17 information technology, operations management and marketing) to
analyze an organizational environment, understand organizational
processes, identify relationships among system components, diagnose
underlying problems and make recommendations.
x
Students should be able to use the concepts, theories and methodologies
of the area of business administration in order to employ the appropriate
18
tools and techniques to collect and analyze quantitative and qualitative
data, interpret results, draw inferences and propose solutions.
x
Students should understand the interdependency and interrelationship
19 among disciplines, be able to relate and synthesize knowledge from
diverse disciplines and draw novel conclusions.
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE
DESCRIPTION
Total
Duration
Activities
Quantity
Workload
(Hour)
(Hour)
Course Duration (Including the exam week: 16 x Total course
16
3
48
hours)
Hours for off-the-classroom study (Pre-study, practice)
16
5
80
Mid-terms
1
10
10
Final examination
1
10
10
Total Work Load
148
Total Work Load / 25 (h)
5,92
ECTS Credit of the Course
6