Red Bull Pros and Cons One can of Red Bull contains 27g of sugar, 108 calories and 80 mg. On Red Bull’s site they repeatedly state and emphasize the fact that there is 80mg of caffeine in it. Meaning that it is the same amount of caffeine in coffee. Red Bull’s site also states all of the ingredients that happens to be in one can of Red Bull. Scientists think otherwise. Even though Energy Drinks like Red Bull state the amount of caffeine, they do not state the amount of caffeine that are in the plant extract that are put into the drink. It has also been researched that adding all the different ingredients can result to side effects. Millions of cans are sold but there is no data to support or describe that all the ingredients mixed have no health risks/effects when consumed. Beside the argument one big concern is that the drink Red Bull has caused various deaths including heart attacks. Pros: Immediate supply of energy Portable and easy to consume Provides concentration Quenches thirst Sponsors and Supports activities like soccer teams, Flugtag, motocross etc. Strong control of market Loyal customers Energy to last for hours Same amount of caffeine as coffee (Redbull company) Cons High level of caffeine High level of Sugar Unknown substances that have caffeine in them too (scientists) Health risks and deaths have occurred because of redbull More expensive than other energy drinks Due to the high content of caffeine, there are many health risks involved when consuming it