Team Challenge Model
The weekly coordinator should enter information based on your team’s meeting. Please only complete
the sections of the challenge model as indicated in that week’s team meeting instructions. The facilitator
will provide you with feedback for each section and will notify you when your team is cleared for moving
to the next component(s) of the challenge model.
1. Mission
Center’s mission is to save lives, ensure basic human rights and improve overall wellbeing, especially of
disenfranchised and vulnerable sections of population, through social and behavior change
communication, advocacy and community mobilization.
2. Vision
We envision Center being a leading organisation for bringing a social change in the lives of dysfunctional,
marginalized and vulnerable sections of populations through development, implementation of
innovative and strategic communication solutions.
3. Measurable Result
By November 2014, CCPP has convened a Development Communication Forum dedicated to
showcasing, exploring and improving upon innovative and strategic communication; evidenced by 4 (of
8) regional development sector SBCC organizations coming together for their first (quarterly) forum
meeting.
4. Current Situation
Team’s strengths are:
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Social capital in general, networking, regional linkages
Center’s portfolio, large-scale projects is has already implemented and existing projects
Diverse skillsets of team members in development communication
Exposure of team members at the regional level, knowledge of the sector as a whole
Dedication of team members
Technological knowhow, use of social and new media in particular
Exclusivity of the Center, being the only organization in Pakistan working in the development
communication domain only
Creative skills of team members, to come up with new ideas and manage challenges as and
when they come down the road.
Current Situation is:
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Our success, as a team, is clearly for having won two largest ever communication projects in
Pakistan;
This particular success is reflective of our core competency and distinct position of being an
organization which understands development communication;
However, we are in an embryonic stage, though growing rapidly, lacking of systems for
managing multiple projects and large teams;
But being the market leader, by virtue of having created a niche in Pakistan, we are increasingly
looked upon as a reliable partner;
This could potentially also limit our success if donor organizations, foundations and bilateral and
multilateral bodies start seeing development communication as not an exclusive terrain rather
merely program support communication.
5. Obstacles
Following are some obstacles which team might face in achieving the desired measureable result:
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Disinterestedness of potential partners, approached by the Team to become members of the
forum
Time constraints of team members
Demotivation of team members
6. Root Cause Analysis
The root cause analysis against each obstacle is given below:
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Disinterestedness of potential partners, approached by the Team to become members of the
forum
i. Because they don’t see it as beneficial
ii. As it is not bringing improvement to their existing work/portfolio
iii. For the reason they differ to our strategy
iv. And have another set of ideas
v. Because they have their own experiences
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Time constraints of team members
i. Because they are engaged in several other projects
ii. Which is ongoing
iii. And carries contractual obligations
iv. Due to exclusivity of the Center, work is increasing
v. And partners do not have any other reliable, dependable option
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Demotivation of team members
i. Because we are lacking in progress
ii. As results are taking time to materialize
iii. Because participation from potential partners is less enthusiastic
iv. Their interest may be lacking
v. And as a team we have come to a dead-end
7. Challenge Statement
How can the Center make the forum sufficiently engaging, compelling, and stimulating enough that it is
worth the extra time and energy which is scarce for your own team and for the partner organization
8. Priority Actions
To overcome the challenges and obstacles the team might face in achieving the Desired Measureable
Result, following are some suggested priority actions:
 Consultation or a round of consultations with potential partner to come to a mutually agreeable
strategy
This priority action is a good response to the first obstacle and its root cause - that the potential
members don’t see how the Forum might improve their existing work. As you do your consultations, you
can better understand what each of these organizations' need in order to improve their own work. I
would like to suggest that you consider developing a common vision with the groups around what a
Forum could ideally offer to all of the members in order to improve their work. That way, all partners
can be part of the design. Even if every wish is not realized right away, they will see that together you
are moving towards that ideal image of a Forum. This will be an important step to align and mobilize
those other organizations and to inspire individuals to work together.
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Revision of Job description of team member, division of labour and taking of extra resources like
interns.
 Constantly referring to M&E framework to set realistically goal, and targets and strategy.